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All Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang ATRABIS: Jurnal Administrasi Bisnis (e-Journal)
Abdul Rozak
Universitas Pendidikan Indonesia
Decision Sciences, Operations Research & Management Education

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Strategi Marketing Belah Doeren Melalui Digital Marketing Terhadap Keputusan Pembelian Dimediasi Brand Image Budi Harto; Abdul Rozak; Arief Yanto Rukmana
ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Vol 7 No 1 (2021): ATRABIS: Jurnal Administrasi Bisnis (e-Journal) - Juni 2021
Publisher : Program Studi Administrasi Bisnis POLITEKNIK LP3I BANDUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v7i1.546

Abstract

Semakin banyak penyedia atau produsen produk dan jasa berimplikasi terhadap konsumen semakin selektif dalam memiliki produk maupun jasa. Banyaknya pilihan produk dan jasa, konsumen melakukan pencarian informasi dan memilih brand yang lebih dikenal oleh masyarakat sehingga mempengaruhi keputusan pembelian. Penelitian secara empiris ini bertujuan untuk menguji dan membuktikan pengaruh strategi marketing melalui digital marketing terhadap keputusan pembelian dimana variabel brand image merupakan mediasi. Data dikumpulkan dengan menggunakan teknik purposes sampling dimana 350 responden yang bertransaksi di Belah Doeren Bandung. Berdasarkan hasil analisis linier berganda dan sobel test menunjukkan bahwa digital marketing berpengaruh positif dan signifikan terhadap keputusan pembelian dan brand image (sebagai variabel moderasi) dapat memperkuat atau meningkatkan pengaruh variabel Digital Marketing terhadap variabel keputusan pembelian.
PENGEMBANGAN MEDIA PEMBELAJARAN “PECI” (PEMIMPIN CILIK BERAKSI) APLIKASI BERBASIS WEB UNTUK MENINGKATKAN PEMAHAMAN SISWA PADA MATERI PERJUANGAN DAKWAH RASULULLAH DI MEKKAH Dila Sekar Dahlia; Alista Dwiyanti; Abdul Rozak; Muhammad Fadhli Sayyid Abdillah; Ani Nur Aeni
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 02 (2026): Volume 12 No. 2, Juni 2026 Release
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i02.12498

Abstract

This study is motivated by the need for learning that aligns with the characteristics of Generation Alpha at the elementary school level, who prefer visual, interactive, and technology-based learning. In practice, Islamic Religious Education, especially the Prophet Muhammad's Da'wah Struggle in Mecca, is still dominated by lecture methods and textbooks, resulting in relatively low student interest and understanding. This study aims to develop an Android-based digital learning media called “PECI” (Pemimpin Cilik Beraksi) to improve student engagement and comprehension. The method used is Research and Development (R&D) with the ADDIE model consisting of analysis, design, development, implementation, and evaluation stages. The trial subjects consisted of 11 third-grade students of SDN Tanjungmekar. Research instruments included material and media expert validation sheets, as well as pretest and posttest questions. The validation results indicated that the media was categorized as highly feasible with an average score of 91.25% from material experts and 93.75% from media experts. The implementation of the media through interactive learning videos and quizzes showed increased student activity and enthusiasm during the learning process. Statistical analysis using paired sample t-test showed a significant difference between pretest and posttest scores (p < 0.05). In addition, the average N-gain score of 0.530 was categorized as moderate, indicating an improvement in students’ understanding. Thus, the Android-based PECI media is considered effective and feasible as an innovative Islamic Religious Education learning tool to improve understanding and character development of elementary school students.
Co-Authors Alista Dwiyanti Ani Nur Aeni, Ani Nur Arief Yanto Rukmana Budi Harto Dila Sekar Dahlia Muhammad Fadhli Sayyid Abdillah