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All Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang Jurnal Ecogen Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Profit: Jurnal Manajemen, Bisnis dan Akuntansi Madani: Multidisciplinary Scientific Journal Journal of Economics and Business (JECOMBI) Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal Business Administration (JBA): Entrepreneurship and Creative Indutry Journal Boas : Business, Economics, Accounting And Management Jejak digital: Jurnal Ilmiah Multidisiplin Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi (JEBIMAN)
Hafiza Adlina
Departmen Of Social And Political Sciences, Universitas Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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THE INFLUENCE OF STORE ATMOSPHERE AND VIRAL MARKETING ON BUYING DECISION: (Study on Seis Café & Public Space Consumers on Sei Silau Street, Medan City) Muhammad Rafdy Farhan; Hafiza Adlina
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 1 (2022): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v2i1.410

Abstract

This study aims to analyze the influence of Store Atmosphere on Buying Decisions on Seis Café & Public Space consumers, analyze the effect of Viral Marketing on Buying Decisions on Seis Café & Public Space consumers, analyze the influence of Store Atmosphere and Viral Marketing on Buying Decisions on Seis Café & Public Space consumers. The research method used in this research is quantitative approach. The population in this study was Seis Café & Public Space consumers, the sample set was 100 consumers (respondents) with a sampling technique using purposive sampling. Data collection techniques in this study used primary data obtained from distributing questionnaires google form, for secondary data obtained through books and articles related to this study. The data analysis method used is validity test, reliability test, classical assumption test, multiple linear analysis, partial test, simultaneous test and determination test. The results of the research conducted indicate that the Store Atmosphere (X1) and Viral Marketing (X2) variables have a significant effect on Buying Decisions (Y). Store Atmosphere and Viral Marketing variables simultaneously affect Buying Decisions (Y). The coefficient of determination test shows that there is a very close relationship between Store Atmosphere and Viral Marketing, towards Buying Decisions with an R value of 0.797 through an adjusted R square value, it is revealed that Store Atmosphere and Viral Marketing variables contribute 63.8%, to Buying Decisions, while 36,2% is influenced by other variables beyond the study.
PENGARUH HARGA DAN FASILITAS PANTAI TERHADAP DAYA TARIK PENGUNJUNG WISATA PANTAI SEJARAH : (Studi Pada Pengunjung Pantai Sejarah Kecamatan Limapuluh Pesisir) Marwah; Hafiza Adlina; Onan Marakali Siregar
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 2 (2022): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v1i2.284

Abstract

The development of tourism at this time is very fast, with the increase of transportation to visit an area is quite easy, the abundance of natural tourism potential and beauty in Indonesia encourages local and foreign tourists to travel in Indonesia. In addition to its natural potential, Indonesia also has tours that are made with quality that is very great, tourist destinations must have an attraction that can make visitors or tourists return to the tourist destination. The form of research used in this research is quantitative research with purposive sampling and use 100 respondents. The results of this research shows that the price variable (X1) has no significant effect on the attractiveness of Sejarah Beach visitors. Meanwhile, the beach facilities variable (X2) has a significant and simultaneous effect on the attractiveness of Sejarah Beach visitors. The coefficient of determination test shows that there is a fairly close relationship between price and facilities on the attraction of historical beach tourism visitors with an R-value of 0.853. Through the adjusted R square, it is also known that the price and facilities variables contribute 72.2% to the visitor attractiveness variable while the remaining 27.8% is influenced by other variables not mentioned in this study.
EFEKTIVITAS PENERAPAN DIGITAL MARKETING DALAM UPAYA MENINGKATKAN PENDAPATAN UKM KULINER DI LUBUK PAKAM Nazela Aulia Rahma; Hafiza Adlina
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 4 (2024): MEI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v2i4.608

Abstract

The implementation of digital marketing aims to utilize the potential of digital media as a means to increase business visibility, reach a wider target market, build interactions with customers, and ultimately increase the revenue of MSMEs. The purpose of this study is to identify and analyze the strategies and forms of digital marketing implementation carried out by culinary MSMEs and their impact on business revenue growth. This research adopts a qualitative approach, with data collection methods including observation, interviews, and documentation. The results of this study indicate that the implementation of digital marketing by culinary MSMEs in Lubuk Pakam has made a significant contribution, with an increase in revenue of approximately 47%. Through the use of social media, delivery services, as well as promotions, discounts, and giveaways, MSMEs are able to expand their market reach and attract potential consumers.
PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DAN DESTINATION IMAGE TERHADAP KEPUTUSAN BERKUNJUNG PADA WISATA HILLPARK SIBOLANGIT : (Studi Pada Pengunjung Hillpark Sibolangit) Erlina Putri; Hafiza Adlina
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 3 (2024): FEBRUARI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v2i3.609

Abstract

Tourism is a reference to a marker of a country's prosperity because the tourism industry has a real influence on the economy, economic improvement and environmental carrying capacity. This study aims to determine how the influence of E-WOM and destination image on visiting decisions on Hillpark Sibolangit tours. The research technique used is quantitative. The sampling technique was carried out by purposive sampling method with a sample size of 100 respondents. The results of this test indicate that the E-WOM factor (X1) and destination image (X2) have a partial and significant effect on visiting decisions (Y). E-WOM (X1) and destination image (X2) variables simultaneously and significantly affect visiting decisions (Y). With an R value of 0.724, it shows that the E-WOM (X1) and destination image (X2) factors are related to visiting decisions (Y) by 0.724 so that the relationship between these factors can be categorized as close. Through the R Square value, it is known that E-WOM (X1) and destination image (X2) contribute 51.4%, while the remaining 48.6% is influenced by variables not discussed in this study.
Co-Authors Adisty Maharani Purba Afriani Manullang Amriady Tampubolon Anastasya C.L.S Bela Safira Bintang Manihuruk Diana Asri Fitri Sinaga Dinda Cinta Nainggolan Egianinta Br Ginting Erlina Putri Firli Safitri Karin Aurani Khofifah Aini Leonardo Giovandhi Lydia Lasroita Simorangkir Marwah Mhelinda Utami Mirahandani M Monica Desyderya Gultom Muhammad Balkis Venserjude Muhammad Rafdy Farhan Muhammad Zaki Hanafia NST Nana Dyki Dirbawanto, Nana Dyki Nazela Aulia Rahma Nelda Saparianti Nichollin Stiffanny Robbi Pradira Aritonang Rut Madia Harefa Sarah Nabila Siagian Selli Selfia Sherina Alim Sintia Melati Siregar, Onan Marakali Sonnia Appriliani Rizki T.Bahtazar Muhammad Sinar Viktor Manurung Vincetia Avetriwianda Sinabutar Widya Puspita