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All Journal Interaksi : Jurnal Ilmu Komunikasi Jurnal Keperawatan Komunitas OPERATION EXCELLENCE: Journal of Applied Industrial Engineering ETTISAL Journal of Communication Formosa Journal of Multidisciplinary Research (FJMR)
Santi Setyaningsih
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

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Journal : Formosa Journal of Multidisciplinary Research (FJMR)

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Deaf Social Media Influencers' Content Analysis: Creating Engagement with Educational Content Santi Setyaningsih; Prahastiwi Utari; Ignatius Agung Satyawan
Formosa Journal of Multidisciplinary Research Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i4.8993

Abstract

Social media has evolved into a communication tool that promotes inclusivity, allowing persons with disabilities to share a variety of messages with their audiences. @jennifernatalie_ is a deaf Social Media Influencer (SMI) who uses TikTok to share sign language-related educational content. Despite her difficulty talking verbally, @jennifernatalie_ is capable of generating quite high levels of engagement with her followers. The goal of this study is to analyze @jennifernatalie_'s sign language educational content in terms of creating engagement with followers along five characteristics that support SMI communications. This study used a qualitative study content analysis methodology. The research data was gathered by assessing the content of short videos on TikTok @jennifernatalie_ and enhanced by literature reviews from various sources relevant to the research issues. The findings showed that @jennifernatalie_ was capable of presenting the five dimensions of SMI communications to generate engagement through her educational TikTok posts.
Co-Authors Ignatius Agung Satyawan Muhammad Mu’in Muhammad Mu’in Rucita Cahyawati Putri Rucita Cahyawati Putri, Rucita Cahyawati Satyawan, IGN Agung Satyawan, Ignatius Agung Utari, Prahastiwi