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All Journal Bima Journal : Business, Management and Accounting Journal Jurnal Pengabdian Masyarakat Intimas (Jurnal INTIMAS): Inovasi Teknologi Informasi Dan Komputer Untuk Masyarakat Jurnal Kompetitif Bisnis Jurnal Perikanan
Diang Adistya
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH DIGITAL MARKETING, KUALITAS PRODUK, KUALITAS PELAYANAN, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN Aulia Kartika; deddy Aplilani; Diang Adistya
Jurnal Kompetitif Bisnis Vol 1 No 12 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

The purpose of this study is to determine and explain the influence of digital marketing, product quality, service quality, and price perception toward customer’s purchase decision at LadyFame in Bandar Lampung. This research category is belonged to explanatory research with quantitative method. Purposive sampling was used to get a valid data with 100 Ladyfame Store consumers as the respondent using Likert Scale. SPSS Version 20.0 was used to analayzed the data. Based on the result, this research shows all the variables that consist of digital marketing, product quality, service quality, and price perception simultaneously have positive influence toward purchase decision but in a low number with R Square 0.109. Partially only product quality that have positive influence with t-value 3.309 > t table, meanwhile the other variable have no influence toward purchase decision on LadyFame Bandar Lampung.
Pengaruh Bauran pemasaran Jasa Terhadap Keputusan Berkunjung Wisatawan Pantai Kerang Mas Kabupaten Lampung Timur Rahmat Suprayogi; Arif Sugiono; Diang Adistya
Jurnal Kompetitif Bisnis Vol 1 No 11 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Penelitian ini bertujuan untuk mengetahui besarnya pengaruh product, price, place, promotion, people, process dan physical evidence terhadap keputusan berkunjung wisatawan mengunjungi objek Wisata Pantai Kerang Mas Kabupaten Lampung Timur. Jenis penelitian adalah eksplanasi dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah wisatawan yang berkunjung pada objek wisata Pantai Kerang Mas. Teknik pengambilan sampel menggunakan purposive sampling dengan sampel 100 responden. Data tersebut diperoleh dari kuesioner menggunakan skala likert. Analisis data penelitian ini menggunakan analisis statistik regresi linier berganda. Hasil penelitian menjelaskan secara parsial. product, price, place, promotion, people dan physical evidence berpengaruh positif dan signifikan terhadap keputusan berkunjung. Secara simultan, product, price, place, promotion, people, process dan physical evidence terhadap keputusan berkunjung. Implikasi penelitian ini adalah pengelola Pantai Kerang Mas meningkatkan promosi agar meningkatkan jumlah wisatawan yang datang. Pengelola Pantai Kerang Mas juga harus memperbaiki, menambah fasilitas pendukung yang ada agar pengunjung lebih nyaman dalam melakukan kunjungannya.
PENGARUH IKLAN, PROMOSI PENJUALAN, DAN PEMASARAN LANGSUNG TERHADAP KEPUTUSAN PEMBELIAN Theodora Stephany Marcelina; Arif Sugiono; Diang Adistya
Jurnal Kompetitif Bisnis Vol 1 No 13 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Tujuan riset ini, ingin mengetahui besarnya pengaruh iklan, promosi penjualan, dan pemasaran langsung terhadap keputusan konsumen dalam pembelian produk Fore Coffee Bandar Lampung. Metode penelitian yang digunakan adalah explanatory research dengan pendekatan penelitian kuantitatif melalui program SPSS 29.0 sebagai pengolahan data. Teknik sampel yang digunakan yaitu non probability sampling dengan metode accidental sampling, Populasi penelitian ini yaitu konsumen Fore Coffee Bandar Lampung. Hasil penelitian ini menunjukkan bahwa iklan secara parsial berpengaruh negatif dan tidak berpengaruh signifikan, sedangkan promosi penjualan dan pemasaran langsung secara parsial berpengaruh positif dan berpengaruh signifikan terhadap keputusan pembelian. Secara simultan besarnya pengaruh iklan, promosi penjualan, dan pemasaran langsung terhadap keputusan pembelian yaitu 0.755 atau 75.5% , yang berarti variabel independen berpengaruh signfikan terhadap keputusan pembelian.
ANALISIS KINERJA KARYAWAN DITINJAU DARI MOTIVASI, KOMUNIKASI, DAN KEPUASAN KERJA Widya Puspitarani Desiyanti; Jeni Wulandari; Diang Adistya
Jurnal Kompetitif Bisnis Vol 1 No 12 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

This study aims to determine the effect of motivation, communication, and job satisfaction on employee performance of the transportation and warehousing sector companies in Bandar Lampung. This kind of study uses a quantitative, explanatory methodology. The population in this study were non-managerial employees of the transportation and warehousing sector company in Bandar Lampung, using a sampling technique, namely a saturated sample of 89 respondents. Data obtained by questionnaire using a Likert scale. Methods of data analysis in this study using descriptive analysis and multiple regression analysis. The results of this study indicate that partially and simultaneously motivation, communication, and job satisfaction have a significant effect on employee performance. Intrinsic motivation is the highest rated indicator. Thus, maintaining good intrinsic motivation for employees, can strengthen the sense of maintaining employee performance. The adjusted R square value of 0.584 means that 58.4% means that the independent variables of motivation, communication and job satisfaction affect employee performance while 41.6% are influenced by other variables not researched in this study.
MODEL BISNIS TAMBAK UDANG VANAMIE EKSLUSIF Diang Adistya; Maulana Agung; Jeni Wulandari
Jurnal Perikanan Unram Vol 12 No 1 (2022): JURNAL PERIKANAN
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jp.v12i1.280

Abstract

Lahan  pesisir yang ada di Indonesia memiliki suatu potensi yang harus di kembangkan sehingga menjadi suatu bisnis yang berkelanjutan. Tambak udang memiliki potensi keuntungan yang tinggi karena di dukung data permintaan yang tinggi dengan jumlah pasokan terbatas. Lampung memiliki tambak udang eksklusif dengan kondisi yang sangat baik. Penelitian ini menggunakan metode deskriptif kualitatif . Tujuan untuk mengetahui bagaimana besaran modal untuk pengembangan bisnis tambak udang vanamei dan cara pengelolaan tambak udang harus dilakukan secara baik dan benar.Hasil yang diperoleh adalah dengan model bisnis tambak udang ekslusif tingkat hidup udang sangat tinggi diatas 90 persen. Pola penambahan air kolam dapat dilakukan tanpa bak tamping dan waktu panen bisa mencapai 100 hari. Pengembangan model bisnis seperti ini sangat mengurangi resiko gagal panen akibat penyakit dari kolam lain yang berbeda kepengurusannya.
Effect Of Service Quality And Promotion On Consumer Loyalty Mediated By Consumer Satisfaction Among ShopeePay Users On The Shopee E-Commerce Platform Dimas Archadea Junaedi; Nur Efendi; Diang Adistya
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.67-82

Abstract

Purpose: This study aims to examine the influence of service quality and promotion on customer loyalty, mediated by customer satisfaction among ShopeePay users on the Shopee e-commerce platform. The background of this research is based on the decline of ShopeePay's ranking as the most recommended digital wallet in 2023. Methodology: This research adopts a quantitative approach using an explanatory research method. The sample consists of 385 active ShopeePay users, collected through an online questionnaire. Data analysis was conducted using SmartPLS software. Results: The results indicate that both service quality and promotion have a positive and significant effect on customer satisfaction, and customer satisfaction positively and significantly affects customer loyalty Findings: These findings suggest that improving service quality and implementing effective promotional strategies can enhance customer satisfaction and loyalty toward ShopeePay. Novelty: This research contributes to marketing by focusing on the quality of service and promotion of ShopeePay users in Indonesia, on Shopee e-commerce. Originality: This research is original and focuses on the use of ShopeePay in Indonesia, particularly in relation to the Shopee e-commerce platform. Conclusion: This study recommends prioritizing effective ShopeeCare and Home Care service quality to ensure consumers experience security and convenience when transacting using ShopeePay. The study also recommends effective promotional strategies to maintain customer satisfaction and loyalty to ShopeePay. Type of Paper: research papers
PEMANFAATAN TEKNOLOGI DAN INTERNET OF THING UNTUK MEMANTAU KUALITAS AIR TAMBAK UDANG DI DESA TARAHAN Humairoh Ratu Ayu; Gurum Ahmad Pauzi; Leni Rumiyanti; Muhammad Rifqi Naufal; Satrio Satrio; Diang Adistya
Intimas Vol 6 No 2 (2026)
Publisher : Fakultas Teknologi Informasi dan Industri Unisbank

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35315/intimas.v6i2.10652

Abstract

This community service activity aims to implement an Internet of Things (IoT)-based telemonitoring system for pond water quality to assist shrimp farmers in monitoring the environmental conditions of their shrimp ponds in real-time. The main problem faced by the people of Tarahan Village, Ketibung District, South Lampung is the fluctuation of pond water quality which is difficult to control because monitoring is still done manually and not continuously. To overcome this, the community service team designed and implemented a telemonitoring system that utilizes an ESP32 microcontroller with temperature, pH, salinity, and TDS sensors connected to an online platform so that data can be accessed via a device or computer. The activity method includes a pre-implementation stage (site survey, needs analysis, and system design), an implementation stage (equipment installation and training for shrimp farmers on system usage), and a post-implementation stage (mentoring, equipment performance evaluation, and community response analysis). The results of the activity showed that the telemonitoring system functioned well and was able to provide continuous information on water quality parameters. The shrimp farmers community showed high enthusiasm and increased understanding of the importance of water quality control to maintain pond productivity. Overall, the implementation of this telemonitoring technology has been proven to improve the efficiency of shrimp pond management and encourage digital transformation in the traditional fisheries sector. This program is expected to become a model for the application of appropriate technology that can be replicated in other coastal areas to support sustainable fisheries cultivation that adapts to technological developments.
Co-Authors Arif Sugiono Aulia Kartika deddy Aplilani Dimas Archadea Junaedi Gurum Ahmad Pauzi Humairoh Ratu Ayu Jeni Wulandari Leni Rumiyanti Maulana Agung Muhammad Rifqi Naufal NUR EFENDI Rahmat Suprayogi Satrio Satrio Theodora Stephany Marcelina Widya Puspitarani Desiyanti