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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS ESENSI: Jurnal Manajemen Bisnis JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Portofolio: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Acitya Wisesa: Journal of Multidisciplinary Research Journal of Economics and Management Scienties Commercium: Journal of Business and Management Jurnal Manajemen Bisnis Jurnal Esensi Infokom : Jurnal Esensi Sistem Komputer dan Informasi
Novan Yurindera
Institut Bisnis Nusantara
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Physics Social Sciences Other

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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP CITRA MEREK SERTA IMPLIKASINYA TERHADAP MINAT BELI MOTOR HONDA BEAT SERIES Yurindera, Novan
ESENSI: Jurnal Manajemen Bisnis Vol 25 No 1 (2022): ESENSI: Jurnal Manajemen Bisnis
Publisher : Lembaga Riset dan Pengabdian Masyarakat (LRPM) Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55886/esensi.v25i1.469

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Produk dan Harga terhadap Minat Beli, melalui Citra Merek. Variabel eksogen adalah Kualitas Produk dan Harga, variabel endogen adalah Minat Beli dan variabel intervening adalah Citra merek. Populasi dalam penelitian ini adalah mereka yang berminat beli motor Honda BeAT Series yang jumlahnya tidak diketahui. Dengan menggunakan rumus Lemeshow, maka jumlah sampel sebanyak 100 orang. Pengolahan data menggunakan SEM menggunakan aplikasi SmartPLS. Hasil penelitian menunjukkan bahwa Kualitas Produk mempengaruhi secara signifikan Citra Merek Honda BeAT Series, namun Harga tidak mempengaruhi secara signifikan Citra Merek Honda BeAT Series. Kualitas Produk dan Citra Merek tidak mempengaruhi secara signifikan Minat Beli Honda BeAT Series, namun Harga mempengaruhi secara signifikan Minat Beli Honda BeAT Series. Selanjutnya, Kualitas Produk dan Harga tidak mempengaruhi secara signifikan Minat Beli Honda BeAT Series dengan dimediasi oleh Citra Merek.
Pengaruh Kualitas Layanan yang diterima Daring (PESQ) dan Kepuasan Pelanggan (E- Saticfaction) Terhadap Kepercayaan Pelanggan (E-Trust) pada Niaga-El Lazada Kartini, Iis; Yurindera, Novan; Triadi, Dali Cahyo
Portofolio: Jurnal Ekonomi, Bisnis, Manajemen, dan Akuntansi Vol 21 No 1 (2024): Portofolio: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/portofolio.v21i1.382

Abstract

Abstract The investigation was carried out with the objective of understanding the impact of Customer Service and Satisfaction on Customer Trust in Niaga El-Lazada. The research methodology employed in this study is characterized by a quantitative descriptive approach. This particular study falls within the realm of descriptive and associative research due to the examination of variables and the presentation of a systematic overview of the facts and the correlation among the variables under scrutiny, specifically the impact of service and customer satisfaction on customer trust in El-Lazada commerce. A survey or questionnaire method was utilized as the research method. The study took place at the Unpi Cianjur Campus, focusing on students from the Faculty of Economics across different levels, with a total of 84 respondents participating as the sample. The sampling technique adopted a non-probability approach by selecting samples through the Slovin formula. Data analysis involved a 5% error rate, employing multiple regression analysis and fulfilling the prerequisites for the analysis test as well as the classical assumption test using the SPSS 26 software application. The findings of this research revealed that the Service variable has a statistically significant partial effect on the Customer Satisfaction variable at Niaga El-Lazada, as evidenced by a t-value of 6.084. The level of customer satisfaction has a partially positive or significant impact on the Customer Satisfaction variable at Niaga el-Lazada, with a tcount of 2.149. The combined impact of Customer Service and Satisfaction shows a positive and significant effect on the Customer Trust variable, with an Fcount of 49.856. The contribution of Customer Service and Satisfaction to the level of Customer Confidence is 92.4%. The remaining 7.6% is influenced by variables outside the scope of this study.Keywords: Service Influence, Customer Satisfaction and Customer Trust. Abstrak Penelitian ini bertujuan untuk menyelidiki dampak Layanan Pelanggan dan Kepuasan Pelanggan terhadap Kepercayaan Pelanggan dalam Perdagangan El-Lazada menggunakan pendekatan deskriptif kuantitatif. Penelitian ini melibatkan deskripsi dan asosiasi variabel untuk analisis, memberikan gambaran terstruktur fakta dan hubungan untuk mengeksplorasi efek Layanan dan Kepuasan Pelanggan terhadap Kepercayaan Pelanggan pada Perdagangan El-Lazada melalui survei yang dilakukan di UNPI Cianjur yang melibatkan mahasiswa Fakultas Ekonomi di berbagai tingkatan. Ukuran sampel terdiri dari 84 responden, dipilih menggunakan sampling non-probabilitas dengan Formula Slovin. Analisis data menggunakan tingkat kesalahan 5%, memanfaatkan analisis uji regresi berganda, analisis persyaratan uji kriteria, dan uji asumsi klasik melalui program SPSS 26. Temuan mengungkapkan bahwa variabel Pengaruh Layanan secara signifikan mempengaruhi variabel Kepuasan Pelanggan di El Lazada Commerce, dengan nilai 6.084. Selain itu, Kepuasan Pelanggan memiliki dampak positif dan signifikan terhadap Kepercayaan Pelanggan di Commerce El-Lazada, dengan nilai 2,149. Efek gabungan dari Layanan dan Kepuasan Pelanggan juga secara signifikan mempengaruhi Kepercayaan Pelanggan, dengan nilai 49.856. Layanan dan Kepuasan Pelanggan secara kolektif berkontribusi 92,4% terhadap tingkat Kepercayaan Pelanggan, sementara sisanya 7,6% dikaitkan dengan variabel lain di luar ruang lingkup penelitian ini.Kata Kunci: Pengaruh Layanan, Kepuasan Pelanggan dan Kepercayaan Pelanggan.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP CITRA MEREK SERTA IMPLIKASINYA TERHADAP MINAT BELI MOTOR HONDA BEAT SERIES Yurindera, Novan
ESENSI: Jurnal Manajemen Bisnis Vol. 25 Issue 1 (2022)
Publisher : Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Produk dan Harga terhadap Minat Beli, melalui Citra Merek. Variabel eksogen adalah Kualitas Produk dan Harga, variabel endogen adalah Minat Beli dan variabel intervening adalah Citra merek. Populasi dalam penelitian ini adalah mereka yang berminat beli motor Honda BeAT Series yang jumlahnya tidak diketahui. Dengan menggunakan rumus Lemeshow, maka jumlah sampel sebanyak 100 orang. Pengolahan data menggunakan SEM menggunakan aplikasi SmartPLS. Hasil penelitian menunjukkan bahwa Kualitas Produk mempengaruhi secara signifikan Citra Merek Honda BeAT Series, namun Harga tidak mempengaruhi secara signifikan Citra Merek Honda BeAT Series. Kualitas Produk dan Citra Merek tidak mempengaruhi secara signifikan Minat Beli Honda BeAT Series, namun Harga mempengaruhi secara signifikan Minat Beli Honda BeAT Series. Selanjutnya, Kualitas Produk dan Harga tidak mempengaruhi secara signifikan Minat Beli Honda BeAT Series dengan dimediasi oleh Citra Merek.
STRENGTHENING LOCAL BRAND COMPETITIVENESS: FACTORS DRIVING REPURCHASE OF KOPI TUKU Prameswara, Widya; Yurindera, Novan
Acitya Wisesa: Journal of Multidisciplinary Research Vol. 4 Issue 4 (2025)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/jmr.v4i4.877

Abstract

This research aims to determine whether there is a significant influence of price, product quality, and social media marketing on the repurchase decision of Kopi Tuku. The independent variables consist of price, product quality, and social media marketing, while the dependent variable is the repurchase decision. The research method used in this study is a quantitative method. The population in this study consists of all consumers of Kopi Tuku products in the Jabodetabek area. The sampling technique used in this research is nonprobability sampling, specifically purposive sampling, with a total of 200 respondents. Data analysis uses validity testing, reliability testing, descriptive analysis, multiple linear regression analysis, coefficient of determination (R²), F-statistic test (simultaneous test), and t-statistic test (partial test). Based on the F-statistic test results (simultaneous test), it can be concluded that price, product quality, and social media marketing simultaneously have a significant influence on the repurchase decision of Kopi Tuku. Based on the t-statistic test results (partial test), it can be concluded that price, product quality, and social media marketing partially have a significant influence on the repurchase decision of Kopi Tuku.
Dari Kualitas Layanan dan Store Atmosphere Menuju Loyalitas: Analisis Peran Mediasi Kepuasan Pelanggan di Cinema XXI Nabillah Ibtisamah; Novan Yurindera
ESENSI: Jurnal Manajemen Bisnis Vol. 28 Issue 2 (2025)
Publisher : Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/esensi.v29i2.337

Abstract

Penetilian ini bertujuan untuk mengetahui ada tidaknya pengaruh social media marketing dan electronic word of mouth terhadap keputusan pembelian point coffee melalui mediasi brand image. variabel eksogen yang terdiri dari variabel yaitu social media marketing dan electronic word of mouth, serta variabel endogen yaitu brand image dan keputusan pembelian. Metode penelitian yang digunakan pada penelitian ini adalah metode kuantitatif. Populasi dalam penelitian ini adalah penonton Cinema XXI. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah nonprobability sampling, dengan jumlah responden sebanyak 200. Analisis data menggunakan metode analisis outer model, analisis deskriptif, dan analisis inner model. Hasil analisis SEM-PLS menunjukkan bahwa Kualitas Layanan berpengaruh terhadap Loyalitas, Store Atmosphere berpengaruh terhadap Loyalitas, Kualitas Layanan berpengaruh terhadap Kepuasan Pelanggan, Store Atmosphere berpengaruh terhadap Kepuasan Pelanggan, Kepuasan Pelanggan berpengaruh terhadap Loyalitas, Kualitas Layanan berpengaruh terhadap Loyalitas dengan Kepuasan Pelanggan sebagai variabel intervening, Store Atmosphere terhadap Loyalitas dengan Kepuasan Pelanggan sebagai variabel intervening.
PENGARUH KUALITAS PRODUK, PELAYANAN BARISTA DAN PROMOSI DI MEDIA SOSIAL TERHADAP KEPUASAN KONSUMEN KEDAI HIMPUNAN KOPI JAKARTA Yurindera, Novan
ESENSI: Jurnal Manajemen Bisnis Vol. 24 Issue 1 (2021)
Publisher : Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas produk, pelayanan Barista, dan promosi di media sosial terhadap kepuasan konsumen kedai Himpunan Kopi Jakarta baik secara parsial maupun simultan. Metode penelitian ini menggunakan metode asosiatif. Penelitian ini menggunakan sampel sebanyak 225 responden. Analisis pengolahan data menggunakan metode Partial Least Square – Structural Equation Modeling (PLS–SEM) dengan pengolahan data menggunakan SmartPLS. Selanjutnya dilakukan outer model, inner model, dan uji hipotesis. Hasil dari penelitian ini menunjukkan bahwa berdasarkan uji hipotesis diperoleh hasil bahwa ada pengaruh yang signifikan kualitas produk, pelayanan barista, dan promosi di media sosial terhadap kepuasan konsumen kedai Himpunan Kopi Jakarta.
ANALYSIS OF FACTORS TRIGGERING CONSUMPTIVE BEHAVIOR: A STUDY OF INSTITUT BISNIS NUSANTARA STUDENTS Sandra, Clarisa Sonia; Yurindera, Novan
Acitya Wisesa: Journal of Multidisciplinary Research Vol. 4 Issue 2 (2025)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/jmr.v4i2.876

Abstract

This study aims to examine the influence of Flash Sale Programs (Sales Promotion), Shopping Lifestyle, and Content Marketing on the Consumptive Behavior of Institut Bisnis Nusantara students on the Shopee e-commerce platform. The population of this study consists of all Institut Bisnis Nusantara students who are aware of the Flash Sale program on Shopee, with a sample of 100 respondents. Data collection was conducted using a questionnaire method distributed through Google Forms. Data processing utilized the SmartPLS application through stages of outer model analysis, inner model analysis, and hypothesis testing. The research findings indicate that Flash Sale Programs or Sales Promotion and Content Marketing do not influence the Consumptive Behavior of Institut Bisnis Nusantara students on the Shopee e-commerce platform. Meanwhile, Shopping Lifestyle significantly influences the Consumptive Behavior of Institut Bisnis Nusantara students on the Shopee e-commerce platform. These results suggest that students are more influenced by their lifestyle patterns and shopping habits rather than promotional strategies or marketing content. The findings provide valuable insights for understanding student consumer behavior in digital marketplaces and highlight the importance of lifestyle factors in shaping purchasing decisions among young consumers.
Repurchase Interest in the Tokopedia Application Based on Application Quality through Satisfaction Yurindera, Novan
Commercium : Journal of Business and Management Vol. 1 No. 1 (2023): November 2023
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v1i1.144

Abstract

The Covid-19 pandemic has had an impact on various sectors and aspects of life, including the economy and business. On the one hand, the economy is weakening, but on the other hand, the economy is also experiencing improvement, especially in the electronic commerce sector due to the imposed mobility restrictions. The online shopping platform Tokopedia is the leader of the e-commerce or marketplace market in Indonesia in terms of number of visits. This research aims to empirically test the influence of Application Quality consisting of Ease of Use, Information Quality, and Service Interaction Quality of the Tokopedia application on Repurchase Interest through Satisfaction. This analysis uses independent variables, namely Empowerment, Information Quality, and Interaction Quality. The dependent variable is Repurchase Intention, and the intervention variable is Satisfaction. The research method used is quantitative. The population in this research are Tokopedia application users who have made purchases, with a sample of 200 respondents who filled out the questionnaire via Google Form. The statistical method used is Structural Equation Modeling (SEM) using SmartPLS, which consists of outer model analysis, inner model analysis, and continued with hypothesis testing. The research results show that Tokopedia Application Quality has a direct positive influence on Satisfaction, but does not have a direct influence on Repurchase Intention. However, the Quality of the Tokopedia Application has an indirect influence on Repurchase Intention through Satisfaction.
Pengaruh Kualitas Aplikasi Tokopedia terhadap Kepuasan dan Minat Pembelian Ulang dengan Metode Webqual 4.0 Yurindera, Novan
Journal of Economics and Management Scienties Volume 6 No. 2, March 2024
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v6i2.48

Abstract

The Covid-19 pandemic has had an impact on various sectors and lines of life, including the economy and business. On the one hand, the economy has weakened, but on the other hand, the economy has also improved, especially in the electronic commerce sector due to the imposition of mobility restrictions. Tokopedia's online shopping platform is the leader of the e-commerce or marketplace market in Indonesia in terms of the number of visits. This study aims to empirically examine the effect of usability, information quality and service interaction quality of Tokopedia application on satisfaction and repurchase intention using the WebQual 4.0 method. This analysis uses independent variables, namely usability, information quality and service interaction quality. While the dependent variable is satisfaction and repurchase intention. The research method used is associative. The population in this study were users of the Tokopedia application who had already made a purchase, with a sample of 200 respondents who filled out a questionnaire via google form. Statistical method using Structural Equation Modeling (SEM) using SmartPLS which consists of outer model analysis, inner model analysis and continued with hypothesis testing. The results showed that usability, information quality and service interaction quality of Tokopedia application have significant positive effect on satisfaction. Another result is that usability and information quality of the Tokopedia application have significant positive effect on repurchase intention. However, service interaction quality of Tokopedia application has no effect on repurchase intention.
Kepercayaan sebagai Kunci Keputusan Pembelian: Analisis Pengaruh Kualitas Pelayanan dan Kemudahan Penggunaan pada Layanan Kesehatan Digital Halodoc Novan Yurindera
Jurnal Esensi Infokom : Jurnal Esensi Sistem Informasi dan Sistem Komputer Vol 9 No 1 (2025)
Publisher : Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55886/infokom.v9i1.977

Abstract

Transformasi layanan kesehatan digital seperti Halodoc telah mengubah perilaku konsumen dalam melakukan pembelian jasa kesehatan secara daring. Namun, pengaruh kualitas pelayanan dan kemudahan penggunaan terhadap kepercayaan konsumen serta dampaknya terhadap keputusan pembelian masih belum sepenuhnya dipahami, terutama dalam konteks layanan kesehatan digital di Indonesia. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif-kausal. Sampel sebanyak 150 responden pengguna Halodoc diambil dengan teknik purposive sampling. Pengolahan data dilakukan dengan pendekatan Structural Equation Modeling (SEM) menggunakan alat bantu SmartPLS. Instrumen penelitian telah diuji validitas dan reliabilitasnya melalui analisis outer dan inner model. Kualitas pelayanan terbukti berpengaruh signifikan terhadap kepercayaan konsumen (t = 6,175; p < 0,05) dan keputusan pembelian (t = 5,946; p < 0,05), serta secara tidak langsung melalui kepercayaan konsumen (t = 2,110; p < 0,05). Kepercayaan konsumen juga memiliki pengaruh signifikan terhadap keputusan pembelian (t = 2,479; p < 0,05). Sebaliknya, kemudahan penggunaan tidak berpengaruh signifikan terhadap kepercayaan konsumen (t = 0,531; p > 0,05) maupun keputusan pembelian (t = 0,075; p > 0,05), baik secara langsung maupun tidak langsung melalui kepercayaan konsumen (t = 0,642; p > 0,05). Hasil ini menunjukkan pentingnya kualitas pelayanan dalam membangun kepercayaan konsumen dan mendorong keputusan pembelian. Temuan ini juga menunjukkan bahwa meskipun kemudahan penggunaan merupakan fitur dasar aplikasi, namun tidak cukup kuat untuk mendorong pembelian tanpa didukung oleh kepercayaan dan kualitas layanan. Penelitian ini berkontribusi dalam memperkaya model perilaku konsumen digital, khususnya dalam sektor layanan kesehatan berbasis aplikasi.
Co-Authors Dadan Irfana Kartini, Iis Nabillah Ibtisamah Prameswara, Widya Sandra, Clarisa Sonia Triadi, Dali Cahyo