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All Journal Jurnal Pengabdian Masyarakat Jamak PRODUCTIVITY: Journal of Integrated Business, Management, and Accounting Research
Harold Hursepuny
Politeknik Negeri Ambon
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pelatihan Manajemen Merek dan Kemasan pada Kelompok Pemberdayaan Di Klasis Piru Kecamatan Piru Kabupaten Seram Bagian Barat Andrie Christina Salhuteru; Alvian Sapulette; Harold Hursepuny
JURNAL PENGABDIAN MASYARAKAT JAMAK Vol 3, No 2 (2020)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jpmj.v3i2.566

Abstract

Kelompok pemberdayaan Nakahena sebagai produsen gula merah briket, dalam memasarkan produknya masih bersifat tradisional, dimana dikemas dalam daun enau dan tanpa merek. Kegiatan Pengabdian Masyarakat ini dilaksanakan di rumah ketua kelompok selama satu hari yang melibatkan unsur Dinas terkait dan Lembaga Legislatif dalam  Kabupaten SBB.  Metode  pelaksanaan kegiatan ini yaitu Metode Ceramah dan Praktek diman hasil yang diperoleh dari kegiatan pengabdian adalah para peserta memperoleh pengetahuan tentang pentingnya merek dan kemasan yang baik sesuai dengan aturan yang berlaku, serta adanya perubahan mindset anggota kelompok yang nantinya dapat lebih mengembangkan wilayah pemasarannya.
Analisis Strategi Promosi Obyek Wisata Air Putri Waiyoho Kabupaten Seram Bagian Barat Sandra Dewi; Harold Hursepuny; August J. R. Ufie
PRODUCTIVITY: Journal of Integrated Business, Management, and Accounting Research Vol. 1 No. 1 (2024): PRODUCTIVITY: Journal of Integrated Business, Management, and Accounting Resear
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/product.v1i1.28

Abstract

This study aims to analyze the social media promotion strategy as a promotional medium for the tourist attraction of Air Putri Waiyoho, West Seram Regency. The type of research used is qualitative in the form of descriptive and cannot be measured by numbers. The data sources in this study are primary data and secondary data. Data collection was carried out through observation and interviews. Qualitative data analysis of the Miles and Hubermen model has 3 (three) stages, namely data reduction, data presentation stage, and conclusion drawing and verification stage. The results of data analysis show that the Air Putri tourist attraction has not been promoted online. Online promotion is carried out using Facebook Page, Instagram for Business, and Google My Business. Until now there have been 17 contents posted on FB and IG social media accounts. Promotions using Google My Business are still hampered because the account is temporarily verified by Google. The verification completion process is unknown.  Until now, 32 contents has been available that is ready to be posted until the end of 2023 according to the schedule that has been made. Posts on Instagram for Business get more likes than posts on FB Pages
Co-Authors Alvian - Sapulette Andrie Christina Salhuteru August J. R. Ufie Sandra Dewi