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All Journal Admisi dan Bisnis Jurnal Pengabdian Masyarakat Jamak PRODUCTIVITY: Journal of Integrated Business, Management, and Accounting Research Jurnal Administrasi Terapan
Harold Hursepuny
Politeknik Negeri Ambon
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pelatihan Manajemen Merek dan Kemasan pada Kelompok Pemberdayaan Di Klasis Piru Kecamatan Piru Kabupaten Seram Bagian Barat Andrie Christina Salhuteru; Alvian Sapulette; Harold Hursepuny
JURNAL PENGABDIAN MASYARAKAT JAMAK Vol 3, No 2 (2020)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jpmj.v3i2.566

Abstract

Kelompok pemberdayaan Nakahena sebagai produsen gula merah briket, dalam memasarkan produknya masih bersifat tradisional, dimana dikemas dalam daun enau dan tanpa merek. Kegiatan Pengabdian Masyarakat ini dilaksanakan di rumah ketua kelompok selama satu hari yang melibatkan unsur Dinas terkait dan Lembaga Legislatif dalam  Kabupaten SBB.  Metode  pelaksanaan kegiatan ini yaitu Metode Ceramah dan Praktek diman hasil yang diperoleh dari kegiatan pengabdian adalah para peserta memperoleh pengetahuan tentang pentingnya merek dan kemasan yang baik sesuai dengan aturan yang berlaku, serta adanya perubahan mindset anggota kelompok yang nantinya dapat lebih mengembangkan wilayah pemasarannya.
Analisis Strategi Promosi Obyek Wisata Air Putri Waiyoho Kabupaten Seram Bagian Barat Sandra Dewi; Harold Hursepuny; August J. R. Ufie
PRODUCTIVITY: Journal of Integrated Business, Management, and Accounting Research Vol. 1 No. 1 (2024): PRODUCTIVITY: Journal of Integrated Business, Management, and Accounting Resear
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/product.v1i1.28

Abstract

This study aims to analyze the social media promotion strategy as a promotional medium for the tourist attraction of Air Putri Waiyoho, West Seram Regency. The type of research used is qualitative in the form of descriptive and cannot be measured by numbers. The data sources in this study are primary data and secondary data. Data collection was carried out through observation and interviews. Qualitative data analysis of the Miles and Hubermen model has 3 (three) stages, namely data reduction, data presentation stage, and conclusion drawing and verification stage. The results of data analysis show that the Air Putri tourist attraction has not been promoted online. Online promotion is carried out using Facebook Page, Instagram for Business, and Google My Business. Until now there have been 17 contents posted on FB and IG social media accounts. Promotions using Google My Business are still hampered because the account is temporarily verified by Google. The verification completion process is unknown.  Until now, 32 contents has been available that is ready to be posted until the end of 2023 according to the schedule that has been made. Posts on Instagram for Business get more likes than posts on FB Pages
Influence of Service Quality on Customer Satisfaction at the Intan Grosir Passo Store Ambon Andrie Ch. Salhuteru; Harold Hursepuny; Alvian Sapulette
Admisi dan Bisnis Vol. 26 No. 3 (2025): OKTOBER 2025
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v26i3.7135

Abstract

This study aims to analyze the influence of service quality on customer satisfaction at the Intan Grosir Passo Store. The underlying phenomenon is the persistent problems in the service dimension, such as late delivery of goods, slow responses to customer complaints, lack of employee knowledge regarding products, and untidy merchandise display. These conditions impact the store’s sales fluctuations and potentially lower customer satisfaction levels. Therefore, this study focused on consumers who have shopped at the Intan Grosir Passo Store with the aim of determining the extent of the influence of service quality on customer satisfaction.  The results of the regression test show the equation Y = 0.470X + e, with a coefficient of determination (R²) of 0.589, which means that 58.9% of the variation in customer satisfaction can be explained by service quality, while the remaining 41.1% is influenced by other factors outside this study. The t-test produces a t-count value of 7.375> t-table 2.024 with a significance of 0.000 <0.05, so the hypothesis is accepted. Thus, service quality is proven to have a positive and significant effect on customer satisfaction at the Intan Grosir Passo Store   Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan terhadap kepuasan pelanggan pada Toko Intan Grosir Passo. Fenomena yang menjadi latar belakang adalah masih ditemukannya permasalahan dalam dimensi pelayanan seperti keterlambatan pengantaran barang, respon yang lambat terhadap keluhan pelanggan, kurangnya pengetahuan karyawan terkait produk, hingga penataan barang yang kurang rapi. Kondisi ini berdampak pada fluktuasi penjualan toko serta berpotensi menurunkan tingkat kepuasan pelanggan. Oleh karena itu, penelitian ini difokuskan pada konsumen yang pernah berbelanja di Toko Intan Grosir Passo dengan tujuan untuk mengetahui seberapa besar pengaruh kualitas pelayanan terhadap kepuasan pelanggan.  Hasil uji regresi menunjukkan persamaan Y = 0,470X + e, dengan nilai koefisien determinasi (R²) sebesar 0,589 yang berarti 58,9% variasi kepuasan pelanggan dapat dijelaskan oleh kualitas pelayanan, sedangkan sisanya 41,1% dipengaruhi oleh faktor lain di luar penelitian ini. Uji t menghasilkan nilai t-hitung 7,375 > t-tabel 2,024 dengan signifikansi 0,000 < 0,05, sehingga hipotesis diterima. Dengan demikian, kualitas pelayanan terbukti berpengaruh positif dan signifikan terhadap kepuasan pelanggan pada Toko Intan Grosir Passo.
Analisis Kebangkrutan PT. ASIA PACIFIC FIBERS, TBK (Tahun 2016-2019) Ismi Chairiah; Harold Hursepuny
Jurnal Administrasi Terapan Vol. 2 No. 1 (2023): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v2i1.1398

Abstract

The purpose of this study was to know the financial condition of PT. Asia Pacific Fibers, Tbk listed on the Indonesia Stock Exchanged 2016-2019 period. The study uses the method of Altman Z-Score. The company is expected to be able to take appropriate actions and policies after knowing the financial condition experienced by the company. This research is expected to provide information to the company as early as possible so that the company can take appropriate action to address the company's financial problems. This type of research is a case study using secondary data that comes from the financial statements of companies listed on the Indonesia Stock Exchange in 2016-2019. Based on the results of research showed in 2016-2019 PT. Asia Pacific Fibers, Tbk has great potential by going into bankruptcy. Keywords: Bankruptcy Analysis, Altman Z-Score
Co-Authors Alvian - Sapulette Alvian Sapulette Andrie Ch. Salhuteru Andrie Christina Salhuteru August J. R. Ufie Ismi Chairiah Sandra Dewi