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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Indonesian Journal of Islamic Business and Economics (IJIBE) Jurnal Kajian Dan Penalaran Ilmu Manajemen Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Journal Economic Excellence Ibnu Sina Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Sarpini Sarpini
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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The Role of Perceived Business Value in Mediating the Use of Social Media on the Marketing Performance of MSMEs in Banyumas, Indonesia: Partial Least Square Approach Sulasih Sulasih; Sarpini Sarpini; Sidik Rohiwan
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 2 (2023): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i2.7579

Abstract

The use of media is goal-oriented and motivational according to the needs of MSMEs in choosing media, including marketing products, establishing communication with consumers, and accessing information. This type of research is quantitative while the sampling technique uses Lemeshow with a purposive sampling method. The results of this study indicate that the use of social media affects performance and also the perception of business value from the use of social media. Meanwhile, perceived business value also has a positive and significant impact on business performance. Furthermore, perceived business value is also able to significantly mediate the influence of social media use on business performance. These results confirm that good use of social media can increase and strengthen the business value felt by MSME actors in Banyumas, which will also have an impact on improving business performance. The originality of this research uses perceived business value variables which are rarely studied in the MSME context. In general, perceived business value is usually implemented in companies, while MSME businesses also need to understand that with good use of social media, the perceived business value will also increase and will have an impact on marketing performance. This study is expected to make a significant contribution to MSME owners in understanding the extent to which social media use plays a role in MSME performance through Perceived Business Value. The greater the benefits felt by MSMEs related to the use of social media, the higher their performance.  
Co-Authors Abdan Sifa Achmad Yandra Prasetio Al Hafidz Aldin Nur Ainis Shofar Alifudin Al Azlansyah Anis Supriyatin Ayu Nursasi Bagus Hendra Stia Pratama Divka Avedish Faqihuddin Tri Wibowo Fatimah Rasyidah Az Zahra Hamzah Miftahun Ni’am Ine Savilia Inna Af”idatul Mukaromah Isti Masruroh Kholissotun Khasanah Kuni Naela Rohmah Lulu Khulwatun Iffah Mahardika Wahyu Pradana Maulana Ash Shiddiqi Bayu Pamungkas Maulana Azmi Muhamad Abdan Zulfa Muhammad Shidqi Abiyu Khuzaeni Muhammad Tsani Aththoriq Nahdiyah Ulul Azmi Nanda Hanifah Nisrina Hasna Salsabila Priska Ananda PUPUT DWI PUSPITA SARI Qothrotun Nada Rida Rahma Yunita Ridho Cahya Lindiastuti Rifani Tri Handani Serly Ikhtiari Krisdinar Sidik Rohiwan Sirfi Nur Fitriani Sulasih Sulasih Talita Choirunnisa Talitha Maritza Fauziyyah Teuku Mohammad Daffa Al Islami Ulfatus Sofiah Umu Latifah