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All Journal Majalah Ilmiah Bahari Jogja Jurnal Riset Akuntansi dan Bisnis Indonesia
Siti Fatimah
Politeknik API Yogyakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Transportation

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E-Marketing Sebagai Bentuk Pemasaran Darurat Dalam Meningkatkan Minat Pendaftar Pada Masa Pandemi Covid-19 Vivid Dekanawati; Siti Fatimah; Cahya Purnomo; Sahudiyono Sahudiyono; Supartini Supartini; Aisyah Atinahsyani
Majalah Ilmiah Bahari Jogja Vol 20 No 1 (2022): Februari
Publisher : Sekolah Tinggi Maritim Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33489/mibj.v20i1.286

Abstract

Penelitian ini berjudul “E-Marketing sebagai bentuk pemasaran darurat dalam meningkatkan minat pendaftar pada masa pandemi covid-19.” Penelitian ini dilakukan untuk menemukan cara efektif bagaimana menarik perhatian pendaftar sebagai taruna baru di Sekolah Tinggi Maritim Yogyakarta dimasa pandemi Covid-19. Subyek penelitian ini adalah Taruna baru semester satu jurusan Diploma 3 Manajemen Transportasi Laut, Diploma 3 Permesinan Kapal, Diploma 3 Studi Nautika dan S1 Transportasi dikarenakan taruna tersebut masih sangat baru masuk menjadi taruna di Sekolah Tinggi Maritim Yogyakarta. Obyek Penelitian ini adalah E-Marketing, Pemasaran Darurat, Pemasaran di era Pandemi Covid-19 di Sekolah Tinggi Maritim Yogyakarta. Dari sisi perguruan tinggi sekolah maritim yang ada di Yogyakarta ini menunjukkan keunikannya dimana Yogyakarta belum mempunyai pelabuhan komersial untuk kapal-kapal cargo namun mampu mencetak lulusan di bidang kepelabuhanan dan kemaritiman. Hasil penelitian ini adalah variabel-variabel E-Marketing dan Pemasaran Darurat berpengaruh secara simultan terhadap pemasaran yang dilakukan di era Pandemi Covid-19, dimana interaksi tatap muka dibatasi. Pengaruh variabel independen yaitu e-marketing dan pemasaran darurat terhadap variabel dependen pemasaran yang dilakukan di era Pandemi Covid-19 adalah 70%. Sedangkan 30% dipengaruhi oleh variabel lain selain E-Marketing dan Pemasaran Darurat. Ini artinya eletronik marketing sangat efektif untuk menarik minat pendaftar.
STUDI ANALISIS PENGARUH KECERDASAN INTELEKTUAL, EMOSIONAL, DAN TRANSENDENTAL TERHADAP KINERJA PEGAWAI DI POLITEKNIK API YOGYAKARTA Tri Wahyudi; Siti Fatimah; Erwin Budi Setyawan
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 6 No 1 (2026): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v6i1.1376

Abstract

This study examines the influence of Intellectual Intelligence (IQ), Emotional Intelligence (EQ), and Spiritual Intelligence (SQ) on employee performance at the API Yogyakarta Polytechnic amidst the challenges of vocational education that demands technological adaptability and strong moral integrity. A quantitative approach was used using multiple linear regression analysis. Data were collected through questionnaires distributed to 41 respondents who were all employees of the “API” Yogyakarta Polytechnic. The analysis included classical assumption tests, namely normality, heteroscedasticity, and multicollinearity tests, as well as hypothesis testing using t-tests and F-tests with SPSS version 28.0. The results showed that IQ, EQ, and SQ simultaneously had a significant influence on employee performance, contributing 45.8% based on the Adjusted R Square value. Partially, IQ and SQ were found to have a positive and significant influence on performance because they support technical competence, discipline, and work ethics. In contrast, EQ did not show a significant independent influence in the polytechnic work environment, which is highly oriented towards rigid Standard Operating Procedures (SOPs) and objective data processing. High emotional sensitivity is thought to potentially increase subjectivity and emotional burnout. This study concluded that a strong combination of IQ and SQ creates employees who are technically competent and possess high integrity. Management is advised to strengthen integrity-based recruitment and redesign performance indicators to optimize the role of emotional intelligence in the future.
Co-Authors Aisyah Atinahsyani Cahya Purnomo dekanawati, vivid Erwin Budi Setyawan Sahudiyono . Supartini Supartini Tri Wahyudi