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All Journal RJABM (Research Journal of Accounting and Business Management) EQIEN - JURNAL EKONOMI DAN BISNIS Valid Jurnal Ilmiah Target : Jurnal Manajemen Bisnis SOLID Unram Journal of Community Service (UJCS) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Business Management Innovative: Journal Of Social Science Research Communautaire: Journal of Community Service Jurnal Riset Manajemen dan Ekonomi Infomans: Jurnal Ilmu-ilmu Informatika dan Manajemen
Amiruddin Kalbuadi
Universitas Teknologi Mataram
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Business Management

 1 
Analysis of the Influence of Smm, Ocr, and Im on the Brand Image of Fashion Products in Tiktok Shop Agustina, Fitria Ika; Kalbuadi, Amiruddin; Milhiani, Dini
Business Management Vol 4, No 3 (2025): Business Management Agustus
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i3.9146

Abstract

This research aims to determine the influence of social media marketing, online customer reviews and influencer marketing on brand image. This type of research uses quantitative research. Data collected in this research used a questionnaire distributed via a Google Form link. The population or sample in this study was 85 respondents. Respondents were taken from students who had purchased fashion products at the TikTok shop. Data were processed using multiple linear analysis, t test and f test with the help of SPSS. The results of this research show that the t test that has been carried out on the social media marketing variable on brand image partially has a significant effect. The online customer review variable on brand image partially has a significant effect. The influencer marketing variable on brand image partially has a significant effect. Simultaneously, all variables, namely social media marketing, online customer reviews and influencer marketing, have a positive and significant effect on brand image. Meanwhile, the results of the last test, namely the online customer review variable, show a dominant influence on brand image. The conclusion of this research shows that the variables of social media marketing, online customer reviews and influencer marketing have a positive and significant effect on the brand image of fashion products in the TikTok shop. 
Brand Awareness Analysis Of Sukarara Woven Cloth Motifs Agustina, Fitria Ika; Kalbuadi, Amiruddin; Adiningsih, Sri Septin
Business Management Vol 5, No 2 (2026): Business Management Mei
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v5i2.10404

Abstract

This research aims to determine and analyze the level of awareness (brand awareness) of tourists regarding the Sukarara woven fabric motifs they purchase. The type of research used in this research is descriptive research with a quantitative approach with a sample of 120 respondents who met the criteria by sampling using a non-probability sampling technique. The data source used in this research is primary data with Documentation, Observation and Questionnaire data collection methods. The research results show that the level of Brand Awareness towards Sukarara woven fabric motifs is at the Brand Recall level. This can be seen from the Brand Awareness calculation results of 2.89 where the Brand Recall level is on a scale of 2.52 – 3.27, which means that the level of knowledge of tourists regarding the sukarara woven fabric motif in Brand Awareness is at the Brand Recall level
Co-Authors Adiningsih, Sri Septin Adlilulhak Adlilulhak Adlilulhak, Adlilulhak Agus Hermanto Agus Hermanto Agus Marjan Saputra Agustina, Fitria ika Akbar, Ardiyallah Farha Farha Farha Farha Hikmi , Henni Comala Hikmi, Henni Comala Hilmawati Ibrahim, Isra Dewi Kuntary Kembang, Lale Puspita Lalu Delsi Samsumar, M.Eng. Milhiani, Dini Rian Indranopa Sri Maryanti Sriasih, Sriasih Sukardi, Roy Fransiskus Zaenudin Zaenudin