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All Journal Media Publikasi Promosi Kesehatan Indonesia (MPPKI) Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi
Mas'amah Mas'amah
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Languange, Linguistic, Communication & Media Public Health Social Sciences

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Strategi Promosi Identitas Baru Hotel Kristal Kupang menjadi Hotel Swiss-Belinn Kristal Kupang melalui Media Relations Tamara Yuchi Marrend Halundaka; Mas'amah Mas'amah; Yohanes K. N. Liliweri
Jurnal Communio : Jurnal Jurusan Ilmu Komunikasi Vol 8 No 2 (2019): July
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jikom.v8i2.2063

Abstract

Hotel Kristal is the first hotel in Kota Kupang with the first 3-star standard. The increasing development of the hotel business made the owner of Kristal Hotel switch management to Swiss-Belhotel International. Changes in hotel management include the creation of a new corporate identity and require a promotion to be known, recognized and can be a reference when wanting to use hotel services, with a promotional strategy to promote a new corporate identity to the public through media relations. This study aims to find out what media relations are used in promotions and obstacles and solutions. The type of research used is qualitative research with descriptive methods. The data in this study were collected through interviews, observation, and documentation study techniques. The results of the study show that the press luncheon and press gathering are media relations activities which are one of the promotional strategies used in promoting the identity of Swiss-Belinn Kristal Kupang. In promoting a new corporate identity, the company encounters obstacles, namely the high-budget advertising budget, through this obstacle, the company can overcome it by utilizing the company's social media as a forum for promotion, without reducing relations with local media. It is hoped that through this research Swiss-Belinn Kristal Kupang Hotel can maintain its existence by expanding the reach of relations with the media, and can make identity as an asset to maintain and increase business value.
Health Promotion Perspectives on Self-Efficacy and Psychosocial Determinants of Sustainable Sanitation Behavior in Rural Indonesia Marylin S. Junias; Apris A. Adu; Sarci Magdalena Toy; Eryc Haba Bunga; Claudya S.V Sudarmadji; Agus Setyobudi; Mas'Amah Mas'Amah; Irwan Budiyono
Media Publikasi Promosi Kesehatan Indonesia (MPPKI) Vol. 9 No. 1: JANUARY 2026 - Media Publikasi Promosi Kesehatan Indonesia
Publisher : Fakultas Kesehatan Masyarakat, Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/mppki.v9i1.8721

Abstract

Introduction: Open defecation remains a major public health challenge in rural and dryland regions, where infrastructural constraints and psychosocial barriers intersect. This study analyzed the associations between self-efficacy, community perceptions, and basic sanitation infrastructure and sanitation behavior in East Baumata Village, Kupang Regency. Method: An analytic, community-based cross-sectional survey was conducted with n = 128 randomly sampled household heads, using theory-informed structured questionnaires and observational checklists to capture psychosocial and infrastructural determinants. Data were analyzed using descriptive statistics, ?² tests, and multivariable logistic regression reporting adjusted odds ratios (aOR) and p-values. Result: Most respondents demonstrated favorable knowledge and attitudes; self-efficacy was strongly associated with consistent latrine use (aOR ? 16.2, p < 0.001). Community perceptions and latrine distance were significant in bivariate analyses (p = 0.0153 and p = 0.001, respectively) but were not significant after adjustment (p > 0.05), suggesting their associations may be accounted for by self-efficacy (no formal mediation was tested). Water availability was not associated with the outcome (p = 0.985) when minimum access was present. These findings align with behavioral models emphasizing perceived control, self-regulation, and normative influences in health promotion. Conclusion:Policy and program design should prioritize self-efficacy–building interventions (e.g., peer modeling, guided practice) and norm-focused community engagement, alongside proximity-sensitive infrastructure investments, to enhance sustainability. This research contributes to refining the implementation of Indonesia’s Community-Based Total Sanitation program and offers insights for global strategies aimed at achieving SDG 6.2.
Co-Authors Adu, Apris A. Agus Setyobudi Claudya S.V Sudarmadji Eryc Haba Bunga Irwan Budiyono Marylin S. Junias Sarci Magdalena Toy Tamara Yuchi Marrend Halundaka Yohanes K. N. Liliweri