Claim Missing Document
Check
Articles

Found 13 Documents
Search

PENGARUH LITERASI KEUANGAN TERHADAP KETAHANAN UMKM PANGAN DALAM PEMANFAATAN FINTECH PADA PELAKU USAHA KOTA BLITAR Eko Wahyu Budiman; Tri Kurniastuti
BUANA SAINS Vol 25, No 3 (2025)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/bs.v25i3.7918

Abstract

This study aimed to examine the influence of financial literacy on the resilience of food-sector MSMEs (Micro, Small, and Medium Enterprises), with fintech adoption as a supporting variable, to address the research gap concerning the interaction between financial competence and technology adoption in the context of economic digitalization. A quantitative survey of 50 food-sector MSME actors in Blitar City who have used fintech services was analyzed using multiple linear regression. The results indicate that financial literacy has a significant and strong influence on business resilience (? = 0.47; p 0.01), while fintech adoption has a positive but more moderate effect (? = 0.22; p 0.05). The model explains 45% of the variance in MSME resilience. These findings reinforce the resource-based view theory by affirming that internal capability (financial literacy) is a key resource that is enhanced by technology (fintech) to build resilience. The implication is that MSME empowerment programs should integrate financial training with guided adoption of digital technology in a comprehensive manner
FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKSI USAHATANI TANAMAN TEBU (STUDI KASUS PADA DESA SIDOMULYO KECAMATAN BAKUNG KABUPATEN BLITAR) Neha Febrianti; Eko Wahyu Budiman; Tri Kurniastuti; Rima Dewi Oryza Sativa
BUANA SAINS Vol 25, No 3 (2025)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/bs.v25i3.7494

Abstract

Sugarcane productivity in Sidomulyo Village, Blitar Regency, remains suboptimal despite the village's strategic role as a supply center for the sugar industry. This study aimed to analyze the factors influencing sugarcane production and to determine the partial and simultaneous effects of capital, labor, land area, seeds, fertilizer, and herbicide on production. A quantitative descriptive method with a survey approach was employed, involving 50 respondents selected through purposive sampling. Data were analyzed using multiple linear regression with SPSS version 25. The results of the simultaneous test (F-test) indicate that all independent variables collectively have a significant effect on sugarcane production (F = 61.281; p = 0.000; R² = 0.895), explaining 89.5% of the variation in production. Partially (t-test), labor (p = 0.015), land area (p = 0.000), seeds (p = 0.000), and fertilizer (p = 0.006) have a significant positive effect, while herbicide has a significant negative effect (p = 0.000; coefficient = -0.420). Capital (p = 0.052; coefficient = -0.158) does not have a significant effect at ? = 0.05. The study concludes that to increase sugarcane productivity, farmers should optimize the use of labor, land, seeds, and fertilizer, while reducing excessive herbicide application. Future research is recommended to include variables such as irrigation, technology adoption, and access to credit.
ANALISIS PERSEPSI KONSUMEN TERHADAP FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN KERIPIK NANGKA UMKM DAPUR SIMBOK Adila Putri Marela; Luhur Aditya Prayudhi; Tri Kurniastuti; Rima Dewi Oryza Sativa
BUANA SAINS Vol 25, No 3 (2025)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/bs.v25i3.7493

Abstract

This study aims to analyze the influence of price perception, packaging, and taste on purchasing decisions for jackfruit chips at Dapur SiMbok, a Micro, Small, and Medium Enterprise (MSME) in Blitar Regency, Indonesia. Employing a quantitative descriptive approach with 68 respondents selected through purposive sampling, data were collected via questionnaires and analyzed using multiple linear regression. The findings reveal that simultaneously, all three variables significantly influence purchasing decisions (F = 38.196; sig. 0.000). Partially, price (t = 4.267; sig. 0.000), packaging (t = 3.522; sig. 0.001), and taste (t = 5.665; sig. 0.000) each exert a positive and significant effect. Taste emerges as the dominant factor (? = 0.475), surpassing price (? = 0.345) and packaging (? = 0.281). This research offers practical implications for snack MSMEs, encouraging them to prioritize taste innovation as a core marketing strategy.