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All Journal International Journal of Informatics and Communication Technology (IJ-ICT) Journal of Business Strategy and Execution Journal The Winners JAM : Jurnal Aplikasi Manajemen MIX : Jurnal Ilmiah Manajemen Management Analysis Journal Syntax Literate: Jurnal Ilmiah Indonesia JURNAL ILMIAH GLOBAL EDUCATION Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Impresi Indonesia Journal Of World Science Journal of Accounting and Finance Management (JAFM) Eduvest - Journal of Universal Studies
Evi Rinawati Simanjuntak
Faculty Of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120
Religion Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Social Sciences Other

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Self-Efficacy and Technology Adoption for Micro, Small and Medium Enterprises: An Integrated Model of Task-Technology Fit and Technology Acceptance Victorina Rosette Mantik, Tirza; Debora Kandouw, Dominic; Gabriella Karouwan, Nadya; Rinawati Simanjuntak, Evi
Journal of World Science Vol. 3 No. 2 (2024): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v3i2.534

Abstract

The development and digitization of the MSMEs ecosystem are accelerated steps towards realizing digital MSMEs that have an impact on the country's economy in the digital transformation era. This study aims to determine self-efficacy, which is an external variable, and technology adoption by MSMEs when implementing the integration of two technological models, namely task-technology fit (TTF) and technology acceptance (TAM), in their business activities. Data were collected through a questionnaire survey distributed to 269 MSMEs using convenience sampling and analyzed using PLS-SEM. The findings of this study indicate that self-efficacy has a greater influence than TTF on perceived ease of use, and the hypothesis about the components of TTF and TAM are supported based on the data on attitudes towards and intentions to use them. This study provides practical recommendations for stakeholders to empower MSMEs and for MSMEs themselves to leverage technology adoption in their business activities. The implications of this research provide practical recommendations for stakeholders to strengthen Micro, Small, and Medium Enterprises (MSMEs) and enhance the adoption of technology in their business activities, thereby driving the growth of the country's economy in the digital transformation era.
Contagion-Based Chatbot Usage Intention: Synthesizing Technology Adoption And Social Contagion Theory Rumetor, Meilisa; Thea Sajow, Gabriela; William Niode, Daniel; Rinawati Simanjuntak, Evi
Journal of World Science Vol. 3 No. 2 (2024): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v3i2.535

Abstract

Chatbots have become transformative technology in the banking industry. However, there is still a knowledge gap in understanding the influence of social contagion on chatbot user behavior. This research aims to identify and analyze the intention to use chatbots based on the synthesis of technology adoption and social contagion theories. The research method used is quantitative, employing a survey approach and collecting data through online questionnaires from 300 chatbot users in private banks in Manado. Data analysis was conducted using smartPLS. The research results indicate that factors such as Perceived Effectiveness, Perceived Ease of Use, and Coercive Pressure significantly influence users' intention to continue using chatbots. However, normative pressure and mimicry do not have a significant impact. These findings provide an important contribution to theoretical understanding and practical application in the sustainable use of chatbots in the banking industry, which can assist banks in designing more effective marketing strategies and services.
Dynamics of Live-Stream Commerce: Unveiling External and Internal Factors in Impulse Buying Decisions in Live Shopping Mahendra, Ronny Albar; Yusha, Yudhistira Bawa; Naulita, Maria Anisa; Simanjuntak, Evi Rinawati
Eduvest - Journal of Universal Studies Vol. 4 No. 11 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i11.49976

Abstract

The development of internet technology has encouraged innovation in digital commerce, especially e-commerce. One of the rapidly growing trends is live shopping, which combines social media interactivity with a real-time shopping experience. This study aims to explore the influence of internal and external factors on impulse purchase decisions in the context of live shopping. Using a quantitative approach and modeling of structural equations (Partial Least Squares-Structural Equation Modeling/PLS-SEM - Smart PLS 4.0.), data was collected from 300 respondents in Indonesia through an online survey. The results showed that external factors, such as streamer attractiveness, content quality, and perceived interactivity, significantly increased perceived enjoyment. However, perceived enjoyment has not been proven to significantly encourage impulse purchasing decisions. Conversely, internal factors, such as hedonistic motivation, viewing frequency, and impulse buying tendencies, have been shown to have a strong influence on impulse purchases during live shopping sessions. The study concluded that while external factors can create a pleasurable experience, they do not directly trigger impulsive buying behavior in the absence of internal impulses. These findings provide new insights for marketers to design effective strategies that focus more on the psychological aspects of consumers, such as hedonistic motivation and increased frequency of interactions, to encourage engagement and impulse purchases in live shopping platforms
The Influence of Customer Satisfaction and Moderation Role of Customer Trust in the Relationship to Customer Loyalty in Digital Banking Paramadana, Satya; Anthony, Benrik; Az, M. Fariduddin; Simanjuntak, Evi Rinawati
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i5.58462

Abstract

This research explores how customer trust influences the connection between satisfaction and loyalty, as reflected in share-of-wallet (SOW) and word-of-mouth (WOM) within the context of digital banking. This is done primarily in Indonesia, where digital banking is flourishing, and the study conducted is scarce. A quantitative approach was adopted, utilizing purposive sampling to gather responses from 278 Indonesian digital banking users. The PLS-SEM approach was used to analyze the relationships between key variables through structural equation modeling (SEM). The research revealed that customer satisfaction is significantly affected by factors such as ease of use, service innovation, and the perceived advantages of a product. Additionally, it demonstrated that customer satisfaction significantly affects both the proportion of a customer’s spending and word-of-mouth recommendations. However, contrary to expectations, the study found no evidence that trust moderates the link between satisfaction and share-of-wallet (SAT-SOW) or satisfaction and word-of-mouth (SAT-WOM) within the digital banking sector. This research expands knowledge in the field of digital banking marketing and builds upon prior studies focused on customer-centric service marketing. The study presents a framework that identifies the value associated with SOW and WOM in a modern digital banking service. These findings are beneficial for digital banks, as they can use them to refine their strategies and operations with a customer-centric approach. This, in turn, can help them build lasting, profitable customer relationships and enhance their long-term retention.
Consumer Behavior of Halal Skincare Products Reviewed from the Theory of Planned Behavior Approach Maria Wibisono, Stefani; Rinawati Simanjuntak, Evi
Journal of Accounting and Finance Management Vol. 6 No. 5 (2025): Journal of Accounting and Finance Management (November - December 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i5.2844

Abstract

This study aims to analyze consumer behavior in purchasing halal skincare products in Indonesia using the Theory of Planned Behavior (TPB) approach. The research is motivated by the growing awareness of halal-certified cosmetic products, while a gap remains between consumers' intentions and actual purchasing behavior. This study examines the effects of attitude toward behavior, subjective norms, and perceived behavioral control on purchase intention, as well as the influence of purchase intention on buying behavior. Furthermore, it explores the moderating role of religiosity in the relationship between the three TPB constructs and purchase intention. A quantitative research method was employed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). Data were collected through an online questionnaire from 220 Muslim consumers in West Java who had purchased halal skincare products. The results of the study indicate that attitude toward behavior, subjective norms, and perceived behavioral control have a positive and significant effect on purchase intention. Religiosity is proven to moderate the influence of attitude toward behavior and subjective norms on purchase intention, but does not moderate the relationship between perceived behavioral control and purchase intention. Furthermore, purchase intention has a positive and significant effect on buying behavior, confirming that intention is the main predictor of actual purchasing behavior.
Co-Authors Adela Diovany Anthony, Benrik Asnawir, Muh Asri, Damayanti Kurnia Az, M. Fariduddin Billah, Muhammad Kafa Debora Kandouw, Dominic Fadhiil, Mahmud Ferrel Enoch Ibrahim Gabriella Karouwan, Nadya Galuh Puspitarani Sudaryono, Noverinda Hardi, Indah Oktaviani Hartono, Phebie Carissa Levia, Marleen Mahendra, Ronny Albar Maki, Ahmad Marcellina Elfrida Laksmana Maria Wibisono, Stefani Naulita, Maria Anisa Panjaitan, Donna Paramadana, Satya Pratama, Rendy Setya Priyana, Cynthia Susanty Rumetor, Meilisa Syarifah Syarifah, Syarifah Tamtomo, Jani Thea Sajow, Gabriela Victorina Rosette Mantik, Tirza William Niode, Daniel Yusha, Yudhistira Bawa