Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal PAKAR Pendidikan Jurnal Stamina Marketing Management Studies Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Edukasi dan Penelitian Matematika
Muhammad Ilham
universitas negeri padang
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Transportation Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Marketing Management Studies

 1 
The influence of social media marketing on brand equity with brand trust as mediation on Propolis Shampoo Products Pt Herba Penawar Alwahida Indonesia (Hpai-Hni) in Padang City Muhammad Ilham; Whyosi Septrizola
Marketing Management Studies Vol. 3 No. 3 (2023): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v3i3.389

Abstract

The purpose of this research is to analyze the effect of social media marketing on brand equity. In addition, this study also examines the mediating effect of brand trust on social media marketing, and brand equity. The population of this study is followers of HPAI-HNI official social media accounts who are Muslim and domiciled in West Sumatra. This study used a quantitative method and obtained 150 respondents through an online questionnaire with a purposive sampling technique. Data were analyzed using the PLS-SEM technique with SmartPLS 4. The results of this study are; (1) social media marketing has a significant effect on brand equity; (2) social media marketing has a significant effect on brand trust; (3) brand trust has a significant effect on brand equity; (4) social media marketing has no significant effect on brand equity through brand trust as an intervening variable.
Co-Authors Aprilla Fortuna M. Fachri Adnan Megi Hedian Nura Muhamad Ikhwan Bagus Nora Eka Putri Sazeli Rifki, Muhamad Whyosi Septrizola