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All Journal Jurnal Manajemen Pemasaran Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Nila Nurochani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH SERVICESCAPE DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Klinik Bersalin Bunga Mawarni Kota Banjar) Nila Nurochani; Deden Mulyana
Jurnal Manajemen Pemasaran Vol. 11 No. 1 (2017): APRIL 2017
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.428 KB) | DOI: 10.9744/pemasaran.11.1.11-15

Abstract

Penelitian ini bertujuan mengetahui dan menganalisis Servicescape, citra merek, dan keputusan pembelian pada Klinik Bersalin “Bunga Mawarni”. Metode penelitian yang digunakan adalah survei, dengan teknik pengumpulan data dilakukan melalui kuesioner dan wawancara. Data yang digunakan adalah data primer, dan studi pustaka sebagai data sekunder. Teknik pengambilan sampel menggunakan non random sampling yaitu convenience sampling dengan ukuran sampel sebanyak 200 responden. Alat analisis yang digunakan adalah path analysis.Hasil Penelitian menunjukkan bahwa  variabel servicescape dan citra merek berpengaruh terhadap keputusan pembelian.
Analisis Kontekstual BMT Al-Istiqomah Maleber Ciamis: Pengaruh Peningkatan Pendapatan BMT Melalui Pembiayaan Mudharabah Dan Musyarakah Lutpi Alpauzi; Nila Nurochani; Mulia Amirullah
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Vol. 1 No. 3 (2023): Agustus : Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jupiekes.v1i3.373

Abstract

Objectives and targets that can be achieved for each study. There are objectives to be achieved, including: To determine the effect of mudharabah financing to boost BMT Al-Istiqomah Maleber Ciamis income, To determine the effect of musyarakah financing on increasing BMT Al-Istiqomah Maleber Ciamis income, and to determine the effect of Mudharabah and musyarakah financing on increasing income of BMT Al-Istiqamah Maleber Ciamis. The scientific approach to obtaining data for a specific purpose is the research method. Quantitative statistical methods are used in this study. The results of this study This study shows that (1) revenue growth is significantly and positively affected by Mudharabah financing. It can even be said that the higher the mudharab support, the higher the compensation for BMT Al-Istiqamah Maleber Ciamis. (2) The consequences of the review show that the musyarakah monetary variable influences salary development. As a result, musyarakah funds can be said to increase the income of BMT Al-Istiqamah Maleber Ciamis. (3) Mudharabah and musyaraq financing simultaneously have a significant positive impact on income.
Co-Authors Deden Mulyana Lutpi Alpauzi Mulia Amirullah