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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Kajian Branding Indonesia
Agus W Soehadi
Prasetiya Mulya Business School
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Animosity terhadap Boycott Intention Studi Kasus Starbucks Indonesia 2023-2024 Rimbo, Denise Alexa; Levina, Levina; Soehadi, Agus W; Sumarlin, Antonius W
Kajian Branding Indonesia Vol 7 No 2 (2025): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/kbi.7.2.103-117

Abstract

Known for its variety of coffee, tea, and snacks in a comfortable atmosphere, Starbucks has expanded globally, including to Indonesia in 2002. However, in 2023, the company faced market value decline due to issues of supporting Israel, resulting in boycott calls. The aim of this study is to examine and analyze the influence of consumer animosity on the boycott intention of the brand Starbucks Indonesia using cognitive-affective behavioral and animosity theories. The research methodology is quantitative, involving 191 questionnaire respondents, analyzed using SPSS 29 and AMOS 24. Results show that consumer animosity and affective evaluation were found to influence boycott intention. However, cognitive judgment does not have a significant influence. Therefore, it is important for Starbucks brand managers to monitor and proactively respond to sensitive global issues, especially those that may trigger consumer animosity.
Entrepreneur Orientation and Social Capital As A Key To Developing Dynamic Capability: A Conceptual Framework Annuridya Rosyidta Pratiwi Octasylva; Yuliati, Lilik Noor; Hartoyo; Soehadi, Agus W
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.2.186

Abstract

Various economic problems can be solved with good entrepreneurship. SMEs are part of entrepreneurship that plays an essential role in the economy, including reducing unemployment and improving a country's economy. Environmental conditions that are VUCA (Volatility, Uncertainty, Complexity, Ambiguity) make SMEs have obstacles such as lack of competence, capacity, knowledge and skills of SME actors to adapt in running a business. The ability of SMEs to be able to continue to run their business makes SMEs must have dynamic capabilities that come from internal and external SMEs. Therefore, the purpose of this paper is to review the relevant literature in determining the theories that can shape the dynamic capabilities of SMEs. Based on a literature review, this research generated the result that entrepreneurial orientation (internal) and social capital (external) is critical in developing SMEs' dynamic capability. Keywords: dynamic capability, entrepreneur orientation, literature review, small medium entrepreneur, social capital
Co-Authors Annuridya Rosyidta Pratiwi Octasylva Hartoyo Levina Levina, Levina Lilik Noor Yuliati Rimbo, Denise Alexa Sumarlin, Antonius W