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All Journal Jurnal AKMAMI (Akuntansi Manajemen Ekonomi)
Munadia Istiqamah
Universitas Muhammadiyah Sumatera Utara
Economics, Econometrics & Finance

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Pengaruh Kualitas Produk Dan Harga Terhadap Kepuasan Konsumen Melalui Keputusan Pembelian Sebagai Variabel Intervening Munadia Istiqamah; Satria Tirtayasa; Hazmanan Khair Pasaribu
Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Vol. 2 No. 1 (2021): January
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53695/ja.v2i1.128

Abstract

The data analysis used was the Structural Equation Model (SEM) method with the Partial Least Square (PLS) method. The results of this study indicate that: (1) product quality has a significant positive effect on customer satisfaction with a value of 0.588 and a P-value of 0.000. (2). Price has a significant positive effect on customer satisfaction with a value of 0.180 and a P value of 0.013. (3). Product quality has a significant positive effect on purchasing decisions with a value of 0.365 and P-Values of 0.000. (4). Price has a significant positive effect on purchasing decisions with a value of 0.230 and a P-value of 0.008. (5). The purchase decision has a significant positive effect on customer satisfaction with a value of 0.640 and a value of P 0.000. (6). Product quality has a significant positive effect on consumer satisfaction through purchasing decisions with a value of 0.084 and a P-value of 0.016. (7). Price has a significant positive effect on customer satisfaction through purchasing decisions with a value of 0.148 and P-Values of 0.008.
Co-Authors Hazmanan Khair Satria Tirtayasa