Article Per Year (5 Year)
p-Index From 2021 - 2026
3.109
P-Index
This Author published in this journals
All Journal JUMAN Tools (Jurnal Manajemen Tools) Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Research in Social Science and Humanities Jurnal Fokus Manajemen International Journal of Humanities Education and Social Sciences Journal of Management, Economic, and Accounting International Journal of Management, Economic and Accounting Jurnal Ekonomi, Manajemen, Akuntansi
Dian Septiana Sari
UNIVERSITAS PEMBANGUNAN PANCA BUDI
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

Published : 19 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 19 Documents
Search

 1   2 
The Infulence of Product Quality, Brand Image and Payment Methods on The Decision to Purchase Wardah Cosmetics at Yaraoutlett Shop Doni Tresna; Dian Septiana Sari
Journal of Research in Social Science and Humanities Vol 5, No 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i3.395

Abstract

This study aims to determine how much influence product quality, brand image and payment methods have on purchasing decisions at Yaraoutlett Stores located in Binjai City. The data analysis technique uses multiple linear regression, with the help of SPSS software version 26. The number of samples in this study were 79 respondents who were consumers of Wardah products at the Yaraoutlett Store. The test results on product quality have a positive and significant effect partially on purchasing decisions. The test results on brand image have a partially negative and significant effect on purchasing decisions. The test results on payment methods have a positive and partially significant effect on purchasing decisions. The test results simultaneously show that product quality, brand image and payment methods have a positive and significant effect simultaneously on purchasing decisions. The R2 test results amounted to 41% of purchasing decisions which can be explained by product quality, brand image and payment methods. While the remaining 59% is explained by other factors outside the research model. Thus, improving product quality, brand image and more innovative payment methods can be a driving factor in increasing consumer purchasing decisions for Wardah products at Yaraoutlett Stores.
Pengaruh Good Looking dan Pengemasan Produk Terhadap Peningkatan Penjualan Toko Bakery MilaMila di Kota Medan Raafid Ghariy Ramadhan; Dian Septiana Sari
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.6063

Abstract

Penelitian ini dilakukan pada UMKM Toko Bakery MilaMila Kota Medan. Tujuan penelitian untuk mengetahui dan menganalisis good looking produk dan pengemasan produk terhadap peningkatkan penjualan. Populasi adalah konsumen yang datang membeli produk bakery di UMKM sebanyak 50 konsumen, pengambilan sampel dengan sampel acak dengan sampel jenuh sehingga jumlah sampel sebanyak 50 responden. Jenis data yaitu data primer dan sumber data digunakan yaitu data sekunder, teknik pengumpulan data menggunakan studi pustaka, survei dan observasi. Pembahasan dengan menjelaskan good looking produk terhadap sebuah produk dan pengemasan produk yang penulis hipotesis dapat memberi kekuatan terhadap produk yang dijual serta pengaruhnya terhadap peningkatan penjualan. Teknik analisis data yakni membuat perbandingan penilaian kosumen terhadap indikator good looking produk dan pengemasan produk dan penjualan produk, dan selanjutnya membuat analisis terhadap data penjualan perusahaan. Hasil penelitian bahwa good looking produk dan pengemasan produk berpengaruh terhadap penjualan produk Toko Bakery MilaMila Kota Medan, dimana good looking produk mendapat penilaian konsumen untuk skala setuju dengan presentase sebesar 40,6 % yakni tertinggi dari instrumen lain, dan pengemasan produk mendapat penilaian untuk skala setuju dengan persentase sebesar 37,25% yakni tertinggi dari instrumen lain, serta penjualan produk mendapat penilaian untuk skala setuju dengan persentase sebesar 41,75% yakni tertinggi dari instrumen lain.
The Influence Of Social Media, Peer Support, And The Trade War On Entrepreneurial Interest Among Final-Semester Management Students At Universitas Pembangunan Panca Budi Medan Ratna Sari Hasibuan; Wulan Dayu; Dian Septiana Sari
Jurnal Fokus Manajemen Vol 6 No 1 (2026): Februari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i1.10625

Abstract

This study analyzes the influence of social media, peer support, and the trade war on entrepreneurial interest among final-year Management students at Universitas Pembangunan Panca Budi Medan. Using a quantitative associative design, data were collected through a Likert-scale questionnaire from 92 respondents selected by the Slovin formula from 514 students. Data analysis employed validity and reliability testing, multiple linear regression, t-test, F-test, and determination coefficient using SPSS version 25. The results show that social media, peer support, and the trade war positively and significantly affect entrepreneurial interest, with social media having the most dominant influence. Simultaneously, the three variables explain 72.4% of the variance in students’ entrepreneurial interest. These findings highlight the importance of digital engagement and social interaction in fostering entrepreneurial intentions among students amid global economic uncertainty.
The Influence Of Entrepreneurship Education, Motivation, And Social Media On Entrepreneurship Interests Of Management Students At Panca Budi Development University Medan Virna Rapenia; Roro Rian Agustin; Dian Septiana Sari
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1454

Abstract

This study aims to examine the influence of entrepreneurship education, motivation, and social media on entrepreneurial interest in management students at the Panca Budi University, Medan. The population in this study consisted of 50 3rd and 5th semester students of the Management study program with a concentration in digital business from 357 active management students with all concentrations in management, with a sample of 50 respondents, the sampling technique used was a saturated sample. This study was conducted in 2025-2026, using a questionnaire to collect quantitative primary data, which were then analyzed by multiple linear regression through SPSS. The results of the analysis showed that the variables of entrepreneurship education 0.002 <0.05, motivation 0.000 <0.05, and social media 0.009 <0.05 individually had a positive and significant influence on entrepreneurial interest. The F test showed a value of 95.655 (sig. 0.000), which supports that simultaneously, the three variables influence the entrepreneurial interest of management students at the Panca Budi University, Medan. The Adjusted R Square value is 0.853, this shows that the third variable contributes 85.3% to entrepreneurial interest.
The Effect Of Price And Product Quality On Repurchase Interest In Ud Kunyahan Medan Potato Chips Siti Azura; Dian Septiana Sari; Roro Rian Agustin
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1465

Abstract

This study aims to examine the effect of price and product quality on repurchase intention on UD Kunyahan Medan potato chips. The number of respondents is 40 customers from UD Kunyahan Medan who buy directly through the owner. Quantitative research method with multiple linear regression data analysis techniques, The data collection tools are observation, documentation and interviews. The data processing tool is SPSS Version 23.0. The results show that Price has a significance value of 0.010 <0.05 and a calculated value of 2.728> t table 2.026192, then H₀ is rejected and H₁ is accepted. Thus, it can be concluded that Price has a positive and significant effect partially on Repurchase Intention. Product Quality has a significance value of 0.001 <0.05 and a calculated t value of 3.522> t table 2.026192, then H₀ is rejected and H₂ is accepted. Thus, it can be concluded that Product Quality has a positive and significant partial effect on Repurchase Intention. The calculated F value is 28.060 > F table 2.85 with a significance value of 0.000 < 0.05. Thus, H₀ is rejected and H₃ is accepted. This shows that simultaneously, the variables Price and Product Quality have a significant effect on Repurchase Intention.
The Influence Of Product Quality, Product Design, And Product Variation On Product Innovation In The Store Sm Binjai Bed Sheets Intan Diah Lucky; Dian Septiana Sari; Roro Rian Agustin
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1505

Abstract

This study aims to determine the effect of product quality, product design, and product variation on product innovation at the Sm Sprei Binjai Store. This study used a quantitative method involving 67 respondents. Data collection was carried out using questionnaires. The data obtained were analyzed using statistical formulas, namely by using the normality test, multicollinearity test, heteroscedasticity test, and multiple linear regression analysis with the SPSS Version 23.0 program. The results of this study indicate that t-test, the calculated t value is 10.820, which is greater than the t-table of 1.99 with a significance level of 0.000. Thus, H1 is accepted and H0 is rejected, which means that product quality has a positive and partially significant influence on product innovation. The results of the t-test obtained a calculated t value of 2.918, which is greater than the t-table of 1.99 with a significance level of 0.005. Thus, H2 is accepted and H0 is rejected, which means that product design has a positive and partially significant influence on product innovation. The results of the t-test obtained a calculated t value of -0.208, which is smaller than the t-table of 1.99 with a significance level of 0.836. Thus, H3 is rejected and H0 is accepted, which means that product variation does not have a partially significant influence on product innovation. The results of the simultaneous test of the F count value are 82.043 with a significance level of 0.000, so it can be concluded that simultaneously the variables of product quality, product design and product variation have a significant influence on the dependent variable, namely product innovation.
The Effect Of Price And Product Quality On Purchase Interest In Zaennissa Snack Rengginang In Medan Dinda Dwi Anggraini; Dian Septiana Sari; Hendra Utama; Wulan Dayu
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1514

Abstract

This research aims to determine the influence of price and product quality on purchasing interest in Rengginang Zaennissa Snack Medan. This research used quantitative methods involving 72 respondents. Data collection was carried out using questionnaire distribution. The data obtained were analyzed using statistical formulas, namely using the normality test, multicollinearity test, heteroscedasticity test and multiple linear regression analysis with the SPSS Version 23.0 program. The results of this research show that the results of this study indicate that the t-test results obtained a calculated t value of 94.012 greater than ttable 1.99 with a significance level of 0.000. Thus, H2 is accepted and Ho is rejected, which means that price has a positive and partially significant influence on consumer purchasing interest. The calculated t value of 42.462 is greater than ttable 1.99 with a significance level of 0.000. Thus, H2 is accepted and Ho is rejected, which means that product quality has a positive and partially significant influence on consumer purchasing interest. The calculated F value is 10127.477 with a significance level of 0.00o. Because the calculated F value of 10127.477 is greater than Ftable 3.13, it can be concluded that simultaneously the product quality and price variables have a significant influence on the dependent variable, namely purchasing interest.
The Influence of Content Marketing and Brand Awareness on Purchase Intention for Glad2Glow Products among the OhMyBeautyBank Community on X Sabrina Kusuma Ningtias; Hendra Utama; Dian Septiana Sari
Journal of Management, Economic, and Accounting Vol. 5 No. 3 (2026): July
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i3.1582

Abstract

The beauty industry has shown rapid growth in recent years and is expected to continue growing until 2030. This significant growth and potential has led to the emergence of many beauty brands. As a result, competition in the beauty market has become increasingly fierce, making a brand's ability to present interesting and relevant content and strengthen brand awareness an important factor in influencing consumer decisions. This study aims to analyze the influence of content marketing and brand awareness on the purchasing interest of Glad2Glow products among the OhMyBeautyBank community. This study uses a quantitative approach with an associative causal research type. Data collection techniques were carried out by distributing questionnaires to 100 respondents who are part of the OhMyBeautyBank community. The data was analyzed using multiple linear regression methods. The results show that content marketing partially has a positive and significant effect on purchase intention with a t-value of 4.144 and significance of 0.000. Brand awareness also partially has a positive and significant effect on purchase intention with a t-value of 7.247 and significance of 0.000. Content marketing and brand awareness simultaneously have a positive and significant effect on purchase intention with an F-value of 86.877 and a significance level of 0.000. The adjusted R Square value of 0.634 shows that content marketing and brand awareness can explain 63.4% of the purchase intention variable, while the rest is influenced by other variables outside the scope of this study. The findings in this study indicate that a good content marketing strategy and strong brand awareness can increase consumer purchase interest in Glad2Glow products.
The Effect of Evaluation of the Implementation of the Award and Punishment System on Employee Work Productivity at PT PLN (Persero) Bintan Center Customer Service Unit Juantommy Roichris Munthe; Dian Septiana Sari; Wulan Dayu
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1615

Abstract

This study aims to analyze the evaluation of the application of the reward and punishment system to employee work productivity. The location of the research was conducted at PT PLN (Persero) Bintan Center Customer Service Unit. This type of research is a descriptive research with a quantitative approach. The sample in this study is 105 permanent employees. The research method is multiple linear regression analysis with data calculation using the SPSS version 25 program. The results of the study show that partial awards have a positive and significant effect on employee productivity. Punishment has a positive and significant effect on employee productivity. Meanwhile, simultaneously awards and punishments have a positive and significant effect on employee productivity. The magnitude of the influence of awards and punishments (X2) on employee productivity (Y) at PT PLN ULP Bintan Center was 43.0%
Co-Authors , Rahmad Sembiring Dinda Dwi Anggraini Doni Tresna Faried, Annisa Ilmi Hendra Utama Husni Muharram Ritonga Intan Diah Lucky Juantommy Roichris Munthe Muhammad Isa Indrawan Nisa Ulzannah Nor Harlinda Binti Harun Raafid Ghariy Ramadhan Ratna Sari Hasibuan Roro Rian Agustin Sabrina Kusuma Ningtias Saimara A.M Sebayang SATRIYAS ILYAS Siti Azura Tuan Zamilah Binti Tuan Husain Virna Rapenia Widia Br. Ginting Wulan Dayu