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All Journal Translitera : Jurnal Kajian Komunikasi dan Studi Media JOSAR (Journal of Students Academic Research) PEDAMAS (Pengabdian Kepada Masyarakat) Jurnal Media Akademik (JMA) Journal of International Multidisciplinary Research Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat Transgenera: Jurnal Ilmu Sosial, Politik dan Humaniora Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial Studi Administrasi Publik dan ilmu Komunikasi
Ferida Asih Wiludjeng
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : JOSAR (Journal of Students Academic Research)

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The Role of Instagram as a Promotional Media in Bananakong Blitar Food Product Sales Aldita Wahyu Widya Nuringtyas; Andiwi Meifilina; Ferida Asih Wiludjeng
JOSAR (Journal of Students Academic Research) Vol 8 No 2 (2023): September
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/josar.v8i2.3108

Abstract

The presence of social media has now changed the way a person thinks and acts in everyday life. Social media can be used for broader, strategic and interactive two-way communication practices. In this modern era, each of us has our own social media such as; facebook, instagram, whatsapp, twitter, and others. With social media, we get carried away by trends that make us who we are. The problem with this research is that there are many culinary business competitors, especially processed food products from bananas in Blitar City due to the development of viral banana processed food businesses, making culinary business people open these businesses to meet their needs. This is worth researching because with many competitors, it can cause a decrease in sales turnover. So a strategy is needed to increase sales turnover, namely by creating new products that are attractive and meet consumer needs and we all know that the role of marketing, especially now in the digital era, will have an influence. One way is to use an Instagram account. The role of Instagram is very important for new business people and old business people, because promotion via Instagram is better known to a wider audience. The problem formulation is what is the role of Instagram as a promotional medium for the sale of Blitar bananakong food products. This research aims to analyze the role of Instagram as a promotional media for the sale of Blitar bananakong food products. In this study using a qualitative descriptive method and using a purposive sampling technique in collecting informants. Data collection uses the following techniques: 1) Observation, 2) Interview, 3) Documentation. The results of this research are the role of Instagram as a promotional medium for the sale of Blitar bananakong food products, that the Instagram application has a very important role in an online business/business to promote and advertise the products or services being sold to customers and potential customers to buy products or services. which is offered. Customers will inform family or relatives about bananakong products and provide testimonials regarding taste, variants and prices and ensure that Blitar bananakong products are really delicious and have a distinctive taste. Postings on the Blitar bananakong Instagram account can attract customers' buying interest because every post about the Blitar bananakong menu variant really makes customers tempted to try and buy Blitar bananakong products. However, the Instagram application sometimes experiences problems such as the network and application not responding/lag. Therefore, the owner overcomes problems like this by deleting the cache and waiting a few minutes so he can use the Instagram application again.
PARENTS' INTERPERSONAL COMMUNICATION IN OVERCOMING ONLINE GAME ADDICT CHILDREN (Case Study at GPIB EBEN HAEZER BLITAR Church) Naomi Mardiana; Andiwi Meifilina; Ferida Asih Wiludjeng
JOSAR (Journal of Students Academic Research) Vol 8 No 2 (2023): September
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/josar.v8i2.3192

Abstract

Communication is the most essential thing in human relations, especially interpersonal relations in the family environment. Effective communication that exists between all family members can create togetherness and mutual understanding in the family, families must complement one another. Therefore, communication is very important in the family, especially to strengthen the relationship between parents and children. One form of communication in a family is interpersonal communication. The problem with this research is that the strong intensity of playing online games makes children indifferent to their surrounding environment. This is worth researching, because the problem of online game addiction can have a negative impact on children in the future. The formulation of the problem is how is the interpersonal communication process of parents in dealing with children who are addicted to online games and what is the impact of interpersonal communication of parents in dealing with children who are addicted to online games. This research aims to explain the interpersonal communication process of parents in dealing with children addicted to online games and the impact of explaining the impact of interpersonal communication between parents in dealing with children addicted to online games. This research uses a qualitative descriptive method and uses purposive sampling techniques in collecting informants. Data collection uses techniques: Interview, Observation, Documentation. The results of this research are interpersonal communication between parents in dealing with children who are addicted to online games using an aspect approach of openness, empathy, positive attitude.
Co-Authors Aditya Aji Santoso Aldita Wahyu Widya Nuringtyas Andiwi Meifilina Anggi Rahayuningsih Ardina Prafitasari Desika Erna Yuliati Erma Try Armylasari Indria Guntarayana Intan Tiara Mita Naomi Mardiana Sutowo Wydha Mustika Maharani