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STRATEGI PROMOSI MELALUI KONSUMEN SEBAGAI MODEL IKLAN PAKAIAN DI DZAKIRAH BOUTIQ BLITAR Andiwi Meifilina
JISIP : Jurnal Ilmu Sosial dan Ilmu Politik Vol 5, No 1 (2016)
Publisher : Universitas Tribhuwana Tunggadewi

Abstract: The rapid development of the latest models of clothes, especially Moslem through mass media communication strategy is needed very precise, so Dzakirah Boutiq could have to make a good marketing communication strategy anyway. One of them using the consumer as a lingerie model as a means of promotion Dzakirah Boutiq. By using the consumer as an underwear model for sale is expected to help increase the attractiveness and buyers to other consumers. This study uses qualitative research methods, this study consisted of relationship, communication and strategy. The theory used is the theory of Persuasion and Social Influence, to determine the extent of the influence of the audience to learn new information, changing emotions and behavior. The use and selection of the mass media such as Blackberry Messangger ( BBM ) , WhatsApp ( WA ) , Line , Facebook , Instagram , Twitter , Path is easy , effective and efficient in implementing marketing communications strategies . Promotions using models clothing from the consumers themselves will give more appeal to more consumers and will certainly add to the buying interest of consumers as evidenced by the increased sales in Dzakiran Boutiq Blitar . Keywords : Strategy , Promotions, Consumer , Apparel Model , Dzakirah Boutiq Blitar Abstrak: Semakin cepatnya perkembangan model-model pakain terbaru khususnya busana muslim yang melalui media massa maka dibutuhkan strategi komunikasi yang sangat tepat sehingga Dzakirah Boutiq bisa harus membuat strategi komunikasi pemasaran yang baik pula. Salah satunya menggunakan konsumen sebagai model pakaian sebagai sarana promosi Dzakirah Boutiq. Dengan menggunakan konsumen sebagai model pakaian untuk promosi maka diharapkan akan meningkatkan daya tarik dan minat pembeli untuk konsumen lainnya. Penelitian ini menggunakan menggunakan metode penelitian kualitatif, penelitian ini terdiri dari hubungan, komunikasi dan strategi. Teori yang digunakan adalah Teori Persuasi dan Pengaruh Sosial, untuk mengetahui sejauh mana pengaruh audiens untuk belajar informasi baru, merubah emosi dan perilakunya. Penggunaan dan pemilihan media massa seperti Blackberry Messangger (BBM), WhatsApp (WA), Line, Facebook, Instagram, Twitter, Path lebih mudah, efektif dan efesien dalam melaksanakan strategi komunikasi pemasaran. Promosi dengan menggunakan model pakaian dari konsumennya sendiri akan lebih memberi daya tarik untuk konsumen lainnya dan tentunya akan menambah minat beli para konsumen terbukti dengan meningkatnya jumlah penjualan di Dzakiran Boutiq Blitar. Kata Kunci : Strategi, Promosi, Konsumen, Model Pakaian, Dzakirah Boutiq Blitar

INSTAGRAM REELS SEBAGAI MEDIA SELF DISCLOSURE MAHASISWA Andiwi Meifilina
Widya Komunika Vol 11 No 2 (2021): JURNAL KOMUNIKASI DAN PENDIDIKAN WIDYA KOMUNIKA
Publisher : Jurusan Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.wk.2021.12.2.4892

Media sosial ini sangat menarik untuk dibahas karena seseorang lebih nyaman mengekspresikandirinya di media sosial. Entah itu tentang hal-hal yang bersifat umum hingga pribadi. Padaumumnya seseorang akan lebih nyaman dan percaya diri dalam mengungkapkan dirinya dan isihatinya kepada orang yang dipercaya dan dekat dengannya. Tujuan penelitian ini adalahmengetahui media pengungkapan diri bagi mahasiswa Ilmu Komunikasi UNISBA Blitar.Penelitian ini menggunakan metode deskriptif kualitatif yang mengharuskan peneliti mengikutiformat penelitian kualitatif dari awal sampai akhir. Hasil penelitian ini adalah mahasiswa IlmuKomunikasi UNISBA Blitar mengungkapkan diri melalui fitur Instagram yaitu Instagram reels.Fenomena keterbukaan diri yang banyak dilakukan oleh mahasiswa Ilmu Komunikasi UNISBA dimedia social sering dilakukan dan keterbukaan diri melalui media sosial dirasa sudah menjadi halyang lumrah bagi sebagian mahasiswa.

Upaya Meningkatkan Minat Baca Pada Anak ( Studi pada TBM Laskar Pelangi di Dusun Gangsri ) Apriliya Tri Wulandari; Andiwi Meifilina
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 4 No 1 (2016): Maret 2016
Publisher : Universitas Islam Balitar

TBM atau taman baca masyarakat merupakan suatu instansi atau lembaga non formal yang bergerak dibidang pendidikan dalam rangka ikut mencerdaskan kehidupan bangsa terutama meningkatkan minat baca suata masyarakat daerah tersebut. Saat ini minat baca sangatlah rendah sehingga TBM haruslah mampu ataupun bekerja keras guna mengupayakan agar anak-anak untuk minat dan suka untuk membaca karena selain menambah ilmu membaca secara tidak langsung dapat menambah wawasan kita terhadap hal-hal baru yang sebelumnya belum kita ketahui. Namun semua itu harus didukung oleh motivasi dan dorongan dari dalam maupun dari luar diri pribadi.Dorongan sangatlah diperlukan sebab dengan adanya dorongan dapat menjadikan sebagai motivasi serta alat pedukung bagi anak itu sendiri guna selalu meningkatkan minat bacanya seperti dukungan dari pihak keluarga yang sangatlah berperan penting dalam ini sebab kelurga adalah orang terdekat yang setiap saat bertemu selain itu keluarga juga sangat sensitive dalam pengawasan terhadap anak. Dengan masalah yang terjadi seperti itu TBM laskar pelangi berusaha untuk selalu memanfaatkan waktu dengan baik dengan berupaya menciptakan program ataupun kegiatan yang dapat membantu meningkatkan minat baca anak.Program ataupun kegiatan itu merupakan upaya yang dilakukan oleh TBM Laskar Pelangi dalam meningkatkan minat baca pada anak di dusun gangsri. Program andalan di TBM Laskar Pelangi adalah kegiatan belajar kelompok, mendongeng, belajar dengan system bermain atau game, penayangan film berbasis pendidikan. Untuk mengetahui semua upaya tersebut peneliti melakukan penelitian lebih detail dengan mengunakan langkah-langkah yaitu wawancara, observasi dan penarikan kesimpulan dari 3 sumber terdiri dari 2 pengurus TBM Laskar Pelangi dan seorang pengunjung yang terdapat pada TBM Laskar Pelangi.

UPAYA KONVERGENSI TELEVISI LOKAL MELALUI PROGRAM BERITA BERBAHASA LOKAL ( Kajian Terhadap Program Berita JTV : Pojok Kampung, Pojok Medhureh, dan Pojok Kulonan menggunakanCommunication Accomodation Theory-CAT ) Andiwi Meifilina
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 4 No 2 (2016): September 2016
Publisher : Universitas Islam Balitar

The phenomenon of the existence of the mass media through which the local television program for viewers to give plenty of options in accordance with the language and culture of each as well as a means of communication to understand the language of different cultures within a single province. JTV stands for Java Pos Television merpakan largest local television station in East Java Province and is the first local television in Indonesia which was established as a locally based broadcasters with the cultures of East Java are highly diverse. There are several languages used as languages of East Java community Suroboyoan wetanan inherent in citizens of Surabaya, Sidoarjo, Malang and Mojokerto. Further languages are attached to the Madurese community Pasuruan, Probolinggo, Jember and Lumajang and Mataraman Java language that is identical to the citizens of East Java Kulonan Blitar, Tulungagung, Kediri and Madiun.JTV accommodate the different variety of language through news programs' Corner Village (Suroboyoan language), corner Medhureh (Madura language), corner Kulonan (Javanese Kromo).

FUNGSI KOMUNIKASI ANTAR PRIBADI ANTARA KONSELOR DENGAN DAMPINGAN PADA UPAYA PENANGANAN KORBAN PENELANTARAN RUMAH TANGGA (Studi Kasus di Lembaga Sosial Masyarakat (Lsm) SAPUAN (Sahabat Perempuan Dan Anak) Blitar) Andiwi Meifilina
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 5 No 1 (2017): Maret 2017
Publisher : Universitas Islam Balitar

The problem that is encountered is there are still victims who have difficulty in terms of communication with the counselor. This is indicated by the number of assistants who are still afraid, passive, emotional and crying in complaining. Seeing this problem, interpersonal communication is very important to be owned by the victims because the beneficiaries are expected to communicate well in solving and to convey the problem to the counselor. The type of approach chosen in this research is descriptive qualitative study about interpersonal communication function between counselor and household neglect victim at LSM (Non-Governmental Organization) of SAPUAN (Friends of Woman and Children) Blitar.Research on the interpersonal communication function between counselor and assistant to the effort of handling victim neglect of household in non-governmental organization LSM (Friends of girl and child) Blitar using qualitative descriptive method. With this type of case study approach.And the interpersonal communication function between the counselor and the victim on the effort of handling the neglected victim of the household in LSM is very important because it involves the relationship between the victim with the counselor and the interpersonal communication relationship must go well so that there is no gap or distance between counselor and victim. And the interpersonal communication function that exist in non-governmental organizations LSM SAPUAN (Friends of women and children), namely: Interpersonal communication helps the development of intellectual and social, Identity or our identity formed in and through communication with others, In order to understand the reality around us and testing the truths of the impressions we have about the world around us, we need to compare with the impressions and perceptions we have about the world around us, we need to compare them with the impressions and understandings of others and the reality Similarly, our mental health is largely determined by the quality of our communication or relationships with others, especially those who are significant figures in our lives.

INSTAGRAM REELS SEBAGAI MEDIA SELF DISCLOSURE MAHASISWA Andiwi Meifilina
Widya Komunika Vol 11 No 2 (2021): JURNAL KOMUNIKASI DAN PENDIDIKAN WIDYA KOMUNIKA
Publisher : Jurusan Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.wk.2021.12.2.4892

Media sosial ini sangat menarik untuk dibahas karena seseorang lebih nyaman mengekspresikandirinya di media sosial. Entah itu tentang hal-hal yang bersifat umum hingga pribadi. Padaumumnya seseorang akan lebih nyaman dan percaya diri dalam mengungkapkan dirinya dan isihatinya kepada orang yang dipercaya dan dekat dengannya. Tujuan penelitian ini adalahmengetahui media pengungkapan diri bagi mahasiswa Ilmu Komunikasi UNISBA Blitar.Penelitian ini menggunakan metode deskriptif kualitatif yang mengharuskan peneliti mengikutiformat penelitian kualitatif dari awal sampai akhir. Hasil penelitian ini adalah mahasiswa IlmuKomunikasi UNISBA Blitar mengungkapkan diri melalui fitur Instagram yaitu Instagram reels.Fenomena keterbukaan diri yang banyak dilakukan oleh mahasiswa Ilmu Komunikasi UNISBA dimedia social sering dilakukan dan keterbukaan diri melalui media sosial dirasa sudah menjadi halyang lumrah bagi sebagian mahasiswa.

The Role of Instagram as a Promotional Media in Bananakong Blitar Food Product Sales Aldita Wahyu Widya Nuringtyas; Andiwi Meifilina; Ferida Asih Wiludjeng
JOSAR (Journal of Students Academic Research) Vol 8 No 2 (2023): September
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/josar.v8i2.3108

The presence of social media has now changed the way a person thinks and acts in everyday life. Social media can be used for broader, strategic and interactive two-way communication practices. In this modern era, each of us has our own social media such as; facebook, instagram, whatsapp, twitter, and others. With social media, we get carried away by trends that make us who we are. The problem with this research is that there are many culinary business competitors, especially processed food products from bananas in Blitar City due to the development of viral banana processed food businesses, making culinary business people open these businesses to meet their needs. This is worth researching because with many competitors, it can cause a decrease in sales turnover. So a strategy is needed to increase sales turnover, namely by creating new products that are attractive and meet consumer needs and we all know that the role of marketing, especially now in the digital era, will have an influence. One way is to use an Instagram account. The role of Instagram is very important for new business people and old business people, because promotion via Instagram is better known to a wider audience. The problem formulation is what is the role of Instagram as a promotional medium for the sale of Blitar bananakong food products. This research aims to analyze the role of Instagram as a promotional media for the sale of Blitar bananakong food products. In this study using a qualitative descriptive method and using a purposive sampling technique in collecting informants. Data collection uses the following techniques: 1) Observation, 2) Interview, 3) Documentation. The results of this research are the role of Instagram as a promotional medium for the sale of Blitar bananakong food products, that the Instagram application has a very important role in an online business/business to promote and advertise the products or services being sold to customers and potential customers to buy products or services. which is offered. Customers will inform family or relatives about bananakong products and provide testimonials regarding taste, variants and prices and ensure that Blitar bananakong products are really delicious and have a distinctive taste. Postings on the Blitar bananakong Instagram account can attract customers' buying interest because every post about the Blitar bananakong menu variant really makes customers tempted to try and buy Blitar bananakong products. However, the Instagram application sometimes experiences problems such as the network and application not responding/lag. Therefore, the owner overcomes problems like this by deleting the cache and waiting a few minutes so he can use the Instagram application again.

PARENTS' INTERPERSONAL COMMUNICATION IN OVERCOMING ONLINE GAME ADDICT CHILDREN (Case Study at GPIB EBEN HAEZER BLITAR Church) Naomi Mardiana; Andiwi Meifilina; Ferida Asih Wiludjeng
JOSAR (Journal of Students Academic Research) Vol 8 No 2 (2023): September
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/josar.v8i2.3192

Communication is the most essential thing in human relations, especially interpersonal relations in the family environment. Effective communication that exists between all family members can create togetherness and mutual understanding in the family, families must complement one another. Therefore, communication is very important in the family, especially to strengthen the relationship between parents and children. One form of communication in a family is interpersonal communication. The problem with this research is that the strong intensity of playing online games makes children indifferent to their surrounding environment. This is worth researching, because the problem of online game addiction can have a negative impact on children in the future. The formulation of the problem is how is the interpersonal communication process of parents in dealing with children who are addicted to online games and what is the impact of interpersonal communication of parents in dealing with children who are addicted to online games. This research aims to explain the interpersonal communication process of parents in dealing with children addicted to online games and the impact of explaining the impact of interpersonal communication between parents in dealing with children addicted to online games. This research uses a qualitative descriptive method and uses purposive sampling techniques in collecting informants. Data collection uses techniques: Interview, Observation, Documentation. The results of this research are interpersonal communication between parents in dealing with children who are addicted to online games using an aspect approach of openness, empathy, positive attitude.

Solidaritas Anggota PKK (Pemberdayaan dan Kesejahteraan Keluarga) dalam Menunjang Komunikasi Pembangunan dan Perekonomian Desa: Studi pada PKK Desa Kaliboto Kecamatan Wonodadi Kabupaten Blitar Andiwi Meifilina
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 11 No 1 (2022): Maret 2022
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v11i1.2126

The PKK (Family Welfare Empowerment) program aims to make women as very important agents for the welfare of families and communities. Kaliboto Village, Wonodadi District, Blitar Regency is one of the villages that is trying to mobilize the participation of the village community by involving PKK. Although the PKK program has been running, there are several problems that occur in it, Among them are human resources that do not yet have the ability to implement, run and guide the community. The next problem is the number of members who do not want to involve themselves in participating in this program. The theory used in this research is Emile Durkheim’s theory of solidarity. This type of research uses qualitative research. The purpose of this research is to find out how solidarity PKK members in supporting development communication and economy in Kaliboto village. The results of this study are that the role of PKK in improving the economy of rural communities towards improving the community's economy is characterized by acquiring knowledge, skills and utilizing these knowledge and skills to solve various problems faced in everyday life, both individually and in groups. In addition, members of the PKK also need community assistance in meeting the raw materials needed to make a craft or handmade. Community empowerment, especially women members of the PKK is part of development communication which is one of the economic improvement strategies carried out based on community participation in planning, implementation, monitoring and evaluation as well as achieving results.

The Semiotic Analysis of Artistic Symbols and Da'wah Messages in the Jaranan Tril Turonggo Mudo Dance of Blitar, East Java Andiwi Meifilina; Nik Haryanti
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 1 No. 4 (2024): November : Momentum Matrix: International Journal of Communication, Tourism, an
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v1i4.64

The aim of this research is to conduct a semiotic analysis of the artistic symbols and da'wah messages in the Jaranan Tril Turonggo Mudo Dance from Blitar, East Java. This study employs a qualitative research approach, with the subjects including dancers, cultural figures, and members of the community who appreciate the Jaranan Tril performance and possess in-depth knowledge about it. These subjects consist of one spiritual leader, one trainer, two dancers, and one resident of Gogodeso Village, Kanigoro District, Blitar Regency. Informants were selected using purposive sampling. Data collection techniques included interviews, observation, documentation, and literature review. The data were analyzed qualitatively using a descriptive method, with the analysis results presented in narrative form to explain the phenomena examined in this research. The findings reveal that the Jaranan Tril Dance performance is divided into three acts: the opening act (bukak kalangan), the main session, and the final session (kesurupan) and closure. Each session carries symbolic meaning. The opening act is intended to seek protection from the Creator and symbolizes the start of the Jaranan Tril Dance performance. This session includes an introductory sequence of five movement types that express the prowess of warriors or knights as heroes, embodying boldness and courage. The main session features three movement types symbolizing warfare. The kesurupan (trance) and closing session hold symbolic meaning related to beliefs in the existence of other, unseen life forms, or invisible spirits. During the kesurupan session, the possessed dancers (caplokan) perform unconscious actions and feats. This study recommends that future researchers interested in similar topics explore other types of Jaranan dances found across Java, which may offer new and deeper perspectives on the cultural and symbolic richness of Jaranan dance in this region.

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