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All Journal JURNAL MANAJEMEN DAN PELAYANAN FARMASI (Journal of Management and Pharmacy Practice)
Sampurno Sampurno
Fakultas Farmasi, Universitas Gadjah Mada, Yogyakarta
Health Professions Medicine & Pharmacology Public Health

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THE ROLE OF INDONESIAN PHARMACIST ASSOCIATION ON THE IMPLEMENTATION OF PHARMATEUTICAL SERVICES STANDARD IN PHARMACY IN DIY Ankie Aulia Rachmandani; Sampurno Sampurno; Achmad Purnomo
JURNAL MANAJEMEN DAN PELAYANAN FARMASI (Journal of Management and Pharmacy Practice) Vol 1, No 2
Publisher : Faculty of Pharmacy, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmpf.38

Abstract

The public guidance of pharmaceutical services policy standard has been provided by the government throughIndonesian Health Ministrial Decree No. 1027/Menkes/SK/IX/2004. This policy, however, i still unimplementedyet, and seems need to be further evaluated. Study on the role of Indonesian Pharmacist Association (IAI) on theImplementation of pharmaceutical services standard in the pharmacy of DIY region was conducted. The study aimsto explore the IAI effort in implementing the government policy in DIY region, including services, learning andprotection. An explorative descriptive research was carried out. The data were collected through observation using passiveparticipatory model, indepth interview to the management of IAI and chemist management in DIY region. A total of17 respondents, covering chairman and secretary of DIY IAI, pharmacist and chemist management were interviewed.Triangulation was also conducted to pharmacist which manage the chemists.The study results show for service role, the policy level IAI seeks to play its role by issuing movement “NoPharmacist No Service”, but the operational level this movement has not been as expected. The protection role, IAIseeks advocacy function by providing protection to its members. In contrast the networking function has not beenable to lift the pharmacist image in society. For learning role, continuing professional education activities must be continuously conducted with some notification for improvement. The awareness of pharmacist in improving theircompetency should be increased through improvement of accountability of IAI. Key words: Indonesian Health Ministrial Decree No. 1027, IAI, pharmaceutical services policy
The Effect of Brand Personality and Trust on Kiranti’s Brand Loyalty Yessi Lusiana Dewi; Samsubar Saleh; Sampurno Sampurno
JURNAL MANAJEMEN DAN PELAYANAN FARMASI (Journal of Management and Pharmacy Practice) Vol 5, No 1
Publisher : Faculty of Pharmacy, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmpf.22

Abstract

The marketing concept nowadays is more focused on creating long-term relationships with consumers who could give a positive impact on increasing market share and profitability. One of them can be achieved by establishing strong branding that influence customer loyalty. This study aimed to determine the effect of brand personality and trust on Kiranti’s brand loyalty. This research was an observational analytic study using cross sectional survey method. Data were obtained by questionnaire tools using 1-4 Likert scale. Sampling was conducted using non-probability purposive sampling. The samples were 100 people. The data were analyzed by simple and multiple linear regression analysis with a 95% of confidence level. The result showed that brand excitement and brand emotionality had positive and significant effect on brand trust, whereas the brand sophistication and brand activity had positive effect but notsignificant on brand trust. Brand excitement, sophistication brand, brand activity, and brand emotionality (or called brand personality)simultaneously had a positive and significant effect on brand trust with strong relationship. Brand trust had a positive and significant effect on Kiranti’s brand loyalty.Keywords: brand personality, brand trust, brand loyalty, Kiranti
FACTORS AFFECTING BRAND LOYALTY OF PROMAG AND MYLANTA AMONG PHARMACY CUSTOMERS Feni Febrianti Wibowo; Samsubar Saleh; Sampurno Sampurno
JURNAL MANAJEMEN DAN PELAYANAN FARMASI (Journal of Management and Pharmacy Practice) Vol 5, No 1
Publisher : Faculty of Pharmacy, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmpf.24

Abstract

Brand loyalty is an important concept among the competitive market of pharmaceutical industry. Strong brand loyalty willencourage customers to make a commitment on repeat buying and recommend that brand to others. The study aimed to analyze thefactors that affect consumer loyalty toward ulcer medicines, namely Promag and Mylanta.The study was a correlational study. Respondents were 200 pharmacy customers, divided into 100 customers who had been consumed Promag and 100 customers who had been consumed Mylanta. The research instrument used a questionnaire with Likert scale. Data wereanalyzed using multiple linear regression test.The results showed that the brand reputation, brand predictability, brand competence, trust in the company, and brand likingsimultaneously had a significant effect on both the brand loyalty of Promag (R2= 0,962) and Mylanta (R2= 0,931). To sum up, the brandreputation, brand predictability, brand competence, trust in the company, brand liking and loyalty of Promag were higher thanMylanta.Keywords: loyalty, Promag, Mylanta, brand
Co-Authors Achmad Purnomo Ankie Aulia Rachmandani Feni Febrianti Wibowo Samsubar Saleh Yessi Lusiana Dewi