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All Journal Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) JURNAL PENDIDIKAN TAMBUSAI
Ariadi Santoso
Universitas Kadiri
Social Sciences Other

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Pembuatan masker dan bilik disinfektan sebagai upaya membantu masyarakat terdampak covid-19 Imam Safi'i; Agata Iwan Candra; Silvi Rushanti Widodo; Ariadi Santoso; Budi Heryanto; Eko Winarti; Afif Nur Rahmadi
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Vol 4, No 1 (2021): Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jipemas.v4i1.7524

Abstract

The spread of Covid-19 in Indonesia has begun to increase from April 2020, this is because there are still many people who have not implemented the prevention of transmission such as one of them using masks. Observations made at crowded places such as traditional markets found that many people do not use masks due to the scarcity of masks in the market. The methods of making the masks and disinfectant booths aims to help the community, especially in the Kediri region which was affected by the spread of Covid-19. The masks and disinfectant booth products are carried out independently by the Kadiri University in collaboration with the students, lecturers, and alumni of Kadiri University, where the products will be submitted as a form of social service to people in need such as the traditional market in Grogol Village, Kediri Regency. In addition to distributing masks to the public, also given education through socialization the importance of doing a form of prevention of the spread of Covid-19 by always washing hands regularly, keep a distance, and always use a mask.
Pengaruh Social Media Marketing dan Brand Awareness terhadap Keputusan Pembelian Produk Keripik Pisang “Sang Dewa” pada CV. Dewa Snack Bhima Avrilicia Habibulloh; Ariadi Santoso; Andy Chandra Pramana
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pada era globalisasi dunia bisnis semakin kompetitif, kita kini dihadapkan pada tantangan untuk mengembangkan bisnis kita agar dapat berkembang, tumbuh, dan sukses sebagai wirausaha. Penelitian ini bertujuan untuk mengetahui apakah Social Media Marketing dan Brand Awareness berpengaruh terhadap Keputusan Pembelian produk kripik pisang “Sang Dewa” pada CV.Dewa Snack baik secara parsial maupun simultan. Penelitian ini menggunakan pendekatan kuantitatif dengan sampel sebanyak 81 responden. Hasil pengujian menunjukkan bahwa secara parsial, Social Media Marketing (X1) dan Brand Awareness (X2) memiliki pengaruh positif dan signifikan terhadap Keputusan Pembelian. Secara simultan, Social Media Marketing (X1) dan Brand Awareness (X2) juga berpengaruh positif dan signifikan terhadap Keputusan Pembelian.
Co-Authors Afif Nur Rahmadi Agata Iwan Candra Andy Chandra Pramana Bhima Avrilicia Habibulloh Budi Heryanto Eko Winarti Imam Safi'i Widodo, Silvi Rushanti