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All Journal Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Business and Finance Journal JURNAL MANAJEMEN Comsep : Jurnal Pengabdian Kepada Masyarakat
Afif Nur Rahmadi
Universitas Kadiri
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Effect of Market Orientation and Innovation Toward Competitive Advantage In Business Street Food at Jl. Pahlawan Kusuma Bangsa Kediri City Afif Nur Rahmadi; B. Dewandaru
Jurnal Bisnis dan Keuangan Vol 6 No 2 (2021): Business and Finance Journal
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v6i2.2373

Abstract

This study aims to determine the effect of market orientation and innovation on competitive advantage partially and simultaneously. The population in this study are MSME entrepreneurs who sell food on Pahlawan Kusuma Bangsa Street, Kediri, with a sample size of about 100 respondents. Based on the results of data analysis and discussion conclusions can be drawnthat partially market orientation and innovation posited with the highest or dominant value is market orientation. While simultaneously market orientation and innovation together affect competitive advantage. This is very good, by increasing market orientation and innovation, the company's competitive advantage will also increase. Therefore, market orientation and innovation variables are always improved so that food entrepreneurs who are on the way of the Heroes of Kusuma Bangsa can survive and increase competitive advantage.
Pembuatan masker dan bilik disinfektan sebagai upaya membantu masyarakat terdampak covid-19 Imam Safi'i; Agata Iwan Candra; Silvi Rushanti Widodo; Ariadi Santoso; Budi Heryanto; Eko Winarti; Afif Nur Rahmadi
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Vol 4, No 1 (2021): Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jipemas.v4i1.7524

Abstract

The spread of Covid-19 in Indonesia has begun to increase from April 2020, this is because there are still many people who have not implemented the prevention of transmission such as one of them using masks. Observations made at crowded places such as traditional markets found that many people do not use masks due to the scarcity of masks in the market. The methods of making the masks and disinfectant booths aims to help the community, especially in the Kediri region which was affected by the spread of Covid-19. The masks and disinfectant booth products are carried out independently by the Kadiri University in collaboration with the students, lecturers, and alumni of Kadiri University, where the products will be submitted as a form of social service to people in need such as the traditional market in Grogol Village, Kediri Regency. In addition to distributing masks to the public, also given education through socialization the importance of doing a form of prevention of the spread of Covid-19 by always washing hands regularly, keep a distance, and always use a mask.
Pelatihan Pembuatan Karya Tangan Minimalis Bernilai Ekonomis Di Desa Jarak Kabupaten Kediri Nabila Andriani; Afif Nur Rahmadi; Nonni Yap; Andy Chandra Pramana
COMSEP: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 3 (2021): COMSEP : Jurnal Pengabdian Kepada Masyarakat
Publisher : Asosiasi Dosen Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (425.841 KB) | DOI: 10.54951/comsep.v2i3.178

Abstract

someone can turn waste into a handicraft that can generate profits and moreover can be sold. Cardboard waste is one of the wastes that can be reprocessed into a useful handicraft. By empowering existing human resources in Jarak Village, Plosoklaten District, Kediri Regency, this Community Service activity is carried out by providing entrepreneurial insight, providing training to make handicrafts from cardboard waste. As a result of this activity, the community in the Jarak Village, Ploso Klaten District, Kediri Regency, got additional entrepreneurial insights which included how to obtain raw materials, production techniques, and product marketing.  
The Effect of After Sales Service on Online Shop Consumer Satisfaction (Survey of Tokopedia and Shopee Consumers at Kadiri University) Nonni Yap; Afif Nur Rahmadi; M Dian Ruhamak; Risma Gesang Ayu; Anindhitya Sofi M; Oktaviani Wahyu Prihardini
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 7 No 3 (2022): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v7i3.1268

Abstract

Keywords : Online shop, strategy, platform, turnover, market
Co-Authors Agata Iwan Candra Andy Chandra Pramana Anindhitya Sofi M Ariadi Santoso B. Dewandaru bothy dewandaru Budi Heryanto Eko Winarti Imam Safi'i Muhammad Dian Ruhamak Nabila Andriani Nonni YAP Oktaviani Wahyu Prihardini Rima Novita Almatari Risma Gesang Ayu Widodo, Silvi Rushanti