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All Journal Unisia Jurnal Media Akademik (JMA) Journal of Community Engagement in Health
Sri Yeni
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Religion Humanities Dentistry Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Hubungan Kekuatan Iklan Frestea Green di Televisi terhadap Respon Konsumen Berdasarkan Model Hierarki Efek Budi Astuti; Sri Yeni
Unisia Vol. 30 No. 65 (2007): Jurnal Unisia
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/unisia.vol30.iss65.art6

Abstract

In the era of high competition, companies are required to develop effective communication programs. This research article reveals that there is a significant correlation between consumer responses based on hierarchical effects through the advertisement power on television. Five of seven variables of advertisement power, as independent variables, have been the most closely connection with the consumer responses based on the model of hierarchical effects. Of these five variables, the variable of frequency of the on air advertisement has been the most closely connection with the consumer responses. Keywords: Advertisement power, consumer responses, hierarchical effect model.
Efforts to Increase Knowledge of Pregnant Women Through Education about HIV/AIDS Disease Anggrawati Wulandari; Retno Palupi Yonni Siwi; Erma Retnaningtyas; Sri Yeni; Titin Wahyuni Batamba; Irawati
Journal of Community Engagement in Health Vol. 7 No. 1 (2024): March
Publisher : Universitas STRADA Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30994/jceh.v7i1.579

Abstract

The number of female HIV/AIDS sufferers is increasing along with the increase in transmission of unsafe sexual behavior in men who then transmit HIV to their sexual partners. In addition, HIV transmission from HIV-infected mothers to their babies tends to increase along with the increase in the number of HIV-infected women, which is why HIV/AIDS requires serious attention from parties involved in front-line health services. This community service is to increase pregnant women's knowledge about HIV/AIDS. This activity was carried out by providing counseling with leaflets to pregnant women about HIV/AIDS by giving a pre-test before counseling and a post-test after counseling. The technique is accidental sampling. The results of the counseling were obtained before the counseling was given as many as 2 participants (25%) with sufficient knowledge and after the activity there was an increase to 6 participants (75%) with Good knowledge.It is hoped that further education will focus on preventing HIV/AIDS in pregnant women.
PENGARUH KUALITAS KONTEN LIVE STREAMING DAN PENGALAMAN PENGGUNA TERHADAP KEPUTUSAN PEMBELIAN ULANG PRODUK CUSHION WARDAH MELALUI TIKTOK DI BANDUNG Sri Yeni; Yoki Oktorian Sukardi
Jurnal Media Akademik (JMA) Vol. 3 No. 9 (2025): JURNAL MEDIA AKADEMIK Edisi September
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/q4qe3402

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas konten live streaming dan pengalaman pengguna terhadap keputusan pembelian ulang produk Cushion Wardah melalui platform TikTok di Bandung. Latar belakang penelitian ini adalah pesatnya perkembangan live streaming sebagai strategi pemasaran digital yang mendorong perusahaan untuk meningkatkan kualitas konten agar mampu menarik perhatian konsumen dan menciptakan pengalaman pengguna yang positif. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 163 responden yang merupakan pengguna aktif TikTok di wilayah Bandung dan pernah membeli produk Cushion Wardah. Variabel yang diteliti meliputi kualitas konten, pengalaman pengguna, dan keputusan pembelian ulang. Teknik analisis data yang digunakan adalah analisis regresi linier berganda untuk mengetahui pengaruh parsial dan simultan antar variabel. Hasil penelitian menunjukkan bahwa kualitas konten live streaming dan pengalaman pengguna berpengaruh positif dan signifikan terhadap keputusan pembelian ulang. Temuan ini memberikan rekomendasi bagi perusahaan untuk menghasilkan konten live streaming yang informatif dan interaktif serta meningkatkan pengalaman pengguna agar mampu memperkuat kepercayaan konsumen dan mendorong loyalitas pelanggan. Penelitian ini juga memberikan kontribusi teoritis bagi pengembangan ilmu pemasaran digital serta menjadi rujukan penelitian selanjutnya.
Co-Authors Budi Astuti Irawati Retnaningtyas, Erma Retno Palupi Yonni Siwi Titin Wahyuni Batamba Yoki Oktorian Sukardi