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All Journal Jurnal Vokasi Indonesia Jurnal Administrasi Bisnis Terapan West Science Social and Humanities Studies Jurnal Vokasi Indonesia
Radityo Kusumo Santoso
University Indonesia
Arts Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PERAN DAN FUNGSI DIVISI SEKRETARIAT PADA PT XYZ Radityo Kusumo Santoso; Nur Fadilah Dewi; Salsa Aliffia
Jurnal Administrasi Bisnis Terapan Vol 2, No 2 (2020): Jurnal Administrasi Bisnis Terapan
Publisher : Universitas Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7454/jabt.v2i2.103

Abstract

Berdasarkan data Biro Pusat Statistik (BPS) dalam kurun waktu 2015 – 2019 perekonomian Indonesia tumbuh sebesar 5%, pertumbuhan ekonomi ini tidak luput dari kontribusi kinerja perusahaan yang baik. Kinerja ini tentu tidak luput dari kinerja manajemen perusahaan yang terus selalu mempertahakannya kualitas hasil pekerjaan. Agar tetap maksimal tentu harus di dukung oleh kualitas sumber daya manusia yang berkompetensi dalam menjalankan tugas, pokok dan fungsi administrasi.Penelitian ini bertujuan mendeskripsi terkait peran dan fungsi Divisi Sekretariat dalam menunjang kinerja Divisi. Penelitian ini merupakan penelitian kuantitatif dengan metode analisis deskripsi dan sampel dari penelitian ini adalah karyawan dari PT XYZ, kemudian di uji validitas dan reabilitasnya menggunakan software SPSS. Dari hasil penelitian didapatkan bahwa peran dan fungsi divisi sekretariat sudah mencerminkan keefektifan dalam menjalankan tupoksi,Kata kunci : Peran dan Fungsi Divisi Sekretariat, Administrasi
PENGARUH PERLUASAN MEREK TERHADAP CITRA MEREK (STUDI PADA FRESTEA-FRESTEA GREEN) Radityo Kusumo Santoso; Niko Grataridarga
Jurnal Vokasi Indonesia Vol 6, No 2 (2018): Juli - Desember
Publisher : Program Pendidikan Vokasi Universitas Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (326.246 KB) | DOI: 10.7454/jvi.v6i2.119

Abstract

Dengan berkembangnya trend masyarakat mengenai kebutuhan akan minimum yang menyehatkan, mendorong produsen minuman menjawab trend tersebut dengan mengeluarkan produk baru, dimana didalam peluncuran produk baru tersebut selain mengenalkan produk baru produsen juga sekaligus ingin menciptakan ekuitas merek yang kuat. Oleh sebab itu, produsen menggunakan perluasan merek. Tujuan dari penelitian ini untuk menganalisis pengaruh perluasan merek terhadap citra merek. Penelitian ini merupakan penelitian dengan pendekatan kuantitatif dengan analisis eksplanasi dan regresi linier berganda, instrumen yang peneliti gunakan adalah kuesioner. Berdasarkan hasil penelitian menyatakan bahwa satu dari lima dimensi yaitu : perceived quality, secara signifikan mempengaruhi citra merek, sedangkan keempat dimensi lainnya tidak mempengaruhi secara signifikan. Hasil analisa menunjukkan bahwa perluasan merek mempengaruhi citra merek sebesar 59.7%, sedangkan sisanya sebesar 40.3% dipengaruhi oleh variabel lain. Kata kunci : Perluasan merek, Citra merek, regresi berganda
Pengaruh Perluasan Merek Terhadap Citra Merek (Studi Pada Frestea-Frestea Green) Santoso, Radityo Kusumo; Grataridarga, Niko
Jurnal Vokasi Indonesia Vol. 6, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

With the growing trend of the community regarding the need for a healthy minimum, encouraging beverage producers to answer this trend by issuing new products, which in the launch of new products in addition to introducing new products of the producers also at the same time want to create strong brand equity. Therefore, manufacturers use brand extensions. The purpose of this study is to analyze the effect of brand extension on brand image. This research is a quantitative approach research with explanatory analysis and multiple linear regression, the instrument that the researcher uses is a questionnaire. Based on the results of the study stated that one of the five dimensions, namely: perceived quality, significantly affects the brand image, while the other four dimensions do not significantly influence. The results of the analysis show that brand expansion affects the brand image by 59.7%, while the remaining 40.3% is influenced by other variables.
Bibliometric Exploration of Consumer Behavior towards Sustainable Products Judijanto, Loso; Ardhiyansyah, Andri; Santoso, Radityo Kusumo
West Science Social and Humanities Studies Vol. 2 No. 07 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i07.1074

Abstract

This research provides a comprehensive bibliometric analysis of consumer behavior towards sustainable products, examining key themes, research trends, and author collaboration networks from 1971 to 2024. The study identifies central themes such as consumer behavior, food and organic products, planned behavior, consumer perception, and strategic approaches, with a notable emphasis on the role of social media. Research trends indicate a significant focus on the food sector, particularly organic products, and a consistent interest in understanding the psychological and social factors driving sustainable consumption. The analysis also highlights potential future research areas, including deepening the understanding of consumer behavior, enhancing consumer perceptions, leveraging social media for sustainability promotion, and developing effective strategic interventions. The author collaboration network reveals strong co-authorship ties within distinct clusters of researchers, suggesting the need for increased cross-collaboration to enhance the field's breadth and impact. This study offers valuable insights for researchers, practitioners, and policymakers aiming to promote sustainable consumer behaviors and develop effective strategies for sustainability.
Co-Authors Andri Ardhiyansyah Dewi, Nur Fadilah Grataridarga, Niko Judijanto, Loso Niko Grataridarga Salsa Aliffia