Garuda - Garba Rujukan Digital

PERAN DAN FUNGSI DIVISI SEKRETARIAT PADA PT XYZ Radityo Kusumo Santoso; Nur Fadilah Dewi; Salsa Aliffia
Jurnal Administrasi Bisnis Terapan Vol 2, No 2 (2020): Jurnal Administrasi Bisnis Terapan
Publisher : Universitas Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7454/jabt.v2i2.103

Berdasarkan data Biro Pusat Statistik (BPS) dalam kurun waktu 2015 – 2019 perekonomian Indonesia tumbuh sebesar 5%, pertumbuhan ekonomi ini tidak luput dari kontribusi kinerja perusahaan yang baik. Kinerja ini tentu tidak luput dari kinerja manajemen perusahaan yang terus selalu mempertahakannya kualitas hasil pekerjaan. Agar tetap maksimal tentu harus di dukung oleh kualitas sumber daya manusia yang berkompetensi dalam menjalankan tugas, pokok dan fungsi administrasi.Penelitian ini bertujuan mendeskripsi terkait peran dan fungsi Divisi Sekretariat dalam menunjang kinerja Divisi. Penelitian ini merupakan penelitian kuantitatif dengan metode analisis deskripsi dan sampel dari penelitian ini adalah karyawan dari PT XYZ, kemudian di uji validitas dan reabilitasnya menggunakan software SPSS. Dari hasil penelitian didapatkan bahwa peran dan fungsi divisi sekretariat sudah mencerminkan keefektifan dalam menjalankan tupoksi,Kata kunci : Peran dan Fungsi Divisi Sekretariat, Administrasi

Pengaruh Perluasan Merek Terhadap Citra Merek (Studi Pada Frestea-Frestea Green) Santoso, Radityo Kusumo; Grataridarga, Niko
Jurnal Vokasi Indonesia Vol. 6, No. 2
Publisher : UI Scholars Hub

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With the growing trend of the community regarding the need for a healthy minimum, encouraging beverage producers to answer this trend by issuing new products, which in the launch of new products in addition to introducing new products of the producers also at the same time want to create strong brand equity. Therefore, manufacturers use brand extensions. The purpose of this study is to analyze the effect of brand extension on brand image. This research is a quantitative approach research with explanatory analysis and multiple linear regression, the instrument that the researcher uses is a questionnaire. Based on the results of the study stated that one of the five dimensions, namely: perceived quality, significantly affects the brand image, while the other four dimensions do not significantly influence. The results of the analysis show that brand expansion affects the brand image by 59.7%, while the remaining 40.3% is influenced by other variables.

Bibliometric Exploration of Consumer Behavior towards Sustainable Products Loso Judijanto; Andri Ardhiyansyah; Radityo Kusumo Santoso
West Science Social and Humanities Studies Vol. 2 No. 07 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i07.1074

This research provides a comprehensive bibliometric analysis of consumer behavior towards sustainable products, examining key themes, research trends, and author collaboration networks from 1971 to 2024. The study identifies central themes such as consumer behavior, food and organic products, planned behavior, consumer perception, and strategic approaches, with a notable emphasis on the role of social media. Research trends indicate a significant focus on the food sector, particularly organic products, and a consistent interest in understanding the psychological and social factors driving sustainable consumption. The analysis also highlights potential future research areas, including deepening the understanding of consumer behavior, enhancing consumer perceptions, leveraging social media for sustainability promotion, and developing effective strategic interventions. The author collaboration network reveals strong co-authorship ties within distinct clusters of researchers, suggesting the need for increased cross-collaboration to enhance the field's breadth and impact. This study offers valuable insights for researchers, practitioners, and policymakers aiming to promote sustainable consumer behaviors and develop effective strategies for sustainability.

Bibliometric Exploration of Consumer Behavior towards Sustainable Products Judijanto, Loso; Ardhiyansyah, Andri; Santoso, Radityo Kusumo
West Science Social and Humanities Studies Vol. 2 No. 07 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i07.1074

This research provides a comprehensive bibliometric analysis of consumer behavior towards sustainable products, examining key themes, research trends, and author collaboration networks from 1971 to 2024. The study identifies central themes such as consumer behavior, food and organic products, planned behavior, consumer perception, and strategic approaches, with a notable emphasis on the role of social media. Research trends indicate a significant focus on the food sector, particularly organic products, and a consistent interest in understanding the psychological and social factors driving sustainable consumption. The analysis also highlights potential future research areas, including deepening the understanding of consumer behavior, enhancing consumer perceptions, leveraging social media for sustainability promotion, and developing effective strategic interventions. The author collaboration network reveals strong co-authorship ties within distinct clusters of researchers, suggesting the need for increased cross-collaboration to enhance the field's breadth and impact. This study offers valuable insights for researchers, practitioners, and policymakers aiming to promote sustainable consumer behaviors and develop effective strategies for sustainability.

PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PT INDOMOBIL MULTI TRADA Dewi, Diana Setiyo; Dewi, Sita; Santoso, Radityo Kusumo; Anisa, Kania Aulia; Siagian, Frisca L
Jurnal Manajemen & Bisnis Jayakarta Vol 7 No 2 (2026): Vol 7 No 02 Januari 2026
Publisher : Sekolah Tinggi Ilmu Ekonomi Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53825/jmbjayakarta.v7i2.429

Penelitian ini bertujuan untuk menguji hubungan antar variabel, khususnya variabel-variabel yang mempengaruhi Kinerja Karyawan, Kepemimpinan Transformasional, dan Motivasi Kerja. Teknik pengumpulan data dalam penelitian ini adalah metode Proportional Random Sampling. Sebanyak 97 responden terlibat dalam penelitian ini. Hasil kuesioner yang diperoleh diteliti dengan menggunakan analisis regresi linier berganda. Jenis penelitian ini adalah penelitian kuantitatif. Hasil analisis menunjukkan bahwa secara parsial kepemimpinan transformasional dan motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan, dan secara simultan kepemimpinan transformasional dan motivasi kerja berpengaruh signifikan terhadap kinerja karyawan. Hasil penelitian ini menegaskan pentingnya penerapan gaya kepemimpinan yang inspiratif dan upaya peningkatan motivasi kerja sebagai faktor utama dalam meningkatkan kinerja karyawan di perusahaan.

The Role of Digital Service Development by BUMDes Kuala Dua in Enhancing the Local Economy Fatimah, Siti; Fahmi, Fahmi -; Kusumo Santoso, Radityo; Anantri, Feriska Ajeng
Jurnal Vokasi Indonesia Vol. 13, No. 2
Publisher : UI Scholars Hub

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Digital transformation has become an important instrument for strengthening local economies in rural areas, particularly through the role of village economic institutions. Village Owned Enterprises (BUMDes) hold a strategic position in integrating digitalization into business management and community empowerment. This study aims to analyze the role of BUMDes Kuala Dua in the development of digital services as a strategy for enhancing the local economy and to formulate a model for strengthening village-based digital economic institutions. The study employs a qualitative approach using a descriptive analytical method. Data were collected through in-depth interviews, participatory observation, and document analysis involving the management and business units of BUMDes Kuala Dua. Data analysis was conducted using the interactive model proposed by Miles and Huberman, complemented by SWOT analysis. The findings indicate that BUMDes Kuala Dua functions as a facilitator and a networking hub for rural economic digitalization through the development of promotional services and digital content production integrated with other business units. Digitalization contributes to expanded market access, improved promotional efficiency, job creation for young people, and the enhancement of digital literacy and entrepreneurial capacity within the village community. The successful implementation of digitalization is supported by innovative leadership and strong social capital; however, it continues to face structural constraints, including limited infrastructure, funding, and integration with village development programs. This study confirms that rural digitalization is more effective when positioned as an institutional and social process integrated into local economic development strategies.

Green Creative Business in Indonesia's Maritime Sector: A Conceptual Framework and Research Agenda for Blue–Creative Value Creation Feriska Ajeng Anantri; Siti Fatimah; Radityo Kusumo Santoso
Meteor STIP Marunda Vol. 19 No. 1 (2026): June
Publisher : Sekolah Tinggi Ilmu Pelayaran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36101/msm.v19i1.126

Indonesia is simultaneously pursuing two national agendas that are rarely discussed together: a blue economy transition that seeks to raise the maritime contribution to gross domestic product while restoring marine ecosystems, and a creative economy that already employs more than a quarter of the national workforce. The maritime sector nevertheless remains a volume business with thin value capture, and it is now absorbing a new layer of environmental compliance cost arising from international maritime instruments. This paper asks how creative capabilities and green operating logic can be combined into viable business models for Indonesian maritime enterprises. A structured narrative review was conducted following a PRISMA-informed protocol. From 412 identified records, 74 documents published between 2010 and 2026 were retained and analysed thematically, and the synthesis was triangulated against national statistical and policy sources. The review shows that the relevant literature is organised into five near-disjoint clusters, with almost no work spanning blue economy governance, creative value creation and sustainable business modelling at the same time. On this basis the paper develops the Maritime Green Creative Business (MGCB) framework, a four-layer model that links the maritime resource base, creative valorisation, green operating logic and institutional enablers to jointly assessed economic, environmental and social value, closed by a regenerative feedback loop. Five business archetypes are specified — marine-waste upcycling, regenerative coastal tourism, blue-food craft and branding, maritime heritage and digital content, and green maritime technical services — positioned on creative intensity and ecological regeneration potential. A barrier–enabler matrix across five capitals and six testable propositions complete the contribution. The framework offers maritime policy makers, coastal enterprises and maritime higher education a shared vocabulary for treating environmental obligation as a source of differentiated value rather than as cost alone.

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