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All Journal Comm-Edu (Community Education Journal) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Mila Aulia
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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OPTIMALISASI TAMAN BACAAN MASYARAKAT DALAM MENUMBUHKAN MINAT BACA DI KALANGAN REMAJA Mila Aulia
Comm-Edu (Community Education Journal) Vol 1, No 3 (2018): Comm-Edu Journal September 2018
Publisher : IKIP Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (30.356 KB) | DOI: 10.22460/comm-edu.v1i3.734

Abstract

Budaya membaca perlu dikembangkan kepada semua lapisan masyarakat. Diktorat pendidikan masyarakat telah mengembangkan Taman Bacaaan masyarakat (TBM) bagi masyarakat pedesaan melalui penyediaan bahan bacaan yang berbetuk buku-buku maupun modul dan bahan belajar non cetak.Untuk menunjang fungsi pendidikan dalam meningkatkan kualitas manusia, maka peran Taman Bacaan Masyarakat Masyarakat sangat dibutuhkan sebagai pelayan dalam menyediakan bahan pustaka yang dibutuhkan oleh masyarakat pengguna, dengan demikian Taman Bacaan Masyarakat memiliki peran sangat besar dalam upaya meningkatkan kecerdasan masyarakat serta sekaligus kwalitas manusia pada umumnya. Dengan demikian Taman Bacaan Masyarakat diharapkan akan memberikan motivasi warga masyarakat khususnya di lingkungan yang jauh dari akses pendidikan.
Pengaruh Sales Promotion, Hedonic Shopping Value dan Positive Emotion terhadap Impulse Buying pada Konsumen Tiktok Shop di Jabodetabek Mila Aulia; Dita Puruwita; Terrylina Arvinta Monoarfa
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 4 (2026): Agustus : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i4.2670

Abstract

The purpose of this study is to analyze the effect of Sales Promotion, Hedonic Shopping Value, and Positive Emotion on Impulse Buying among TikTok Shop consumers in Greater Jakarta. This research employed a quantitative approach using a purposive sampling technique. The sample consisted of 169 TikTok Shop consumers in Greater Jakarta who had previously engaged in impulsive purchasing behavior. Data were collected through a structured questionnaire and analyzed using multiple linear regression with the assistance of SPSS version 27. The findings reveal that Sales Promotion and Hedonic Shopping Value have a positive and significant influence on Impulse Buying behavior. This indicates that attractive promotional strategies and the enjoyment derived from shopping activities can encourage consumers to make unplanned purchases. On the other hand, Positive Emotion does not have a significant effect on Impulse Buying, suggesting that emotional states alone are not sufficient to trigger impulsive buying decisions in this context. Furthermore, the results of simultaneous testing show that Sales Promotion, Hedonic Shopping Value, and Positive Emotion collectively have a significant effect on Impulse Buying. These findings imply that businesses, particularly those operating on TikTok Shop, should focus on developing engaging promotional strategies and enhancing the shopping experience to stimulate impulse purchases.
Co-Authors Dita Puruwita Terrylina Arvinta Monoarfa