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All Journal Conference In Business, Accounting And Management (Cbam) 2012 Jurnal Bisnis dan Ekonomi Jurnal Psikologi Media Komunikasi Geografi Jurnal Psikologi Perseptual AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Business Management Analysis Journal (BMAJ) Jurnal Psikohumanika Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Indonesian Community Journal Journal of Applied Business and Technology Jurnal Ekonomi dan Bisnis
Dian Wismar’ein
Universitas Muria Kudus, Kudus
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Other

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Journal : Journal of Applied Business and Technology

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Enhancing Customer Satisfaction: The Impact of Service Quality and Store Atmosphere on Shopping Convenience Putri, Shintania Camila; Lusianti, Dina; Wismar’ein, Dian
Journal of Applied Business and Technology Vol. 6 No. 1 (2025): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v5i3.164

Abstract

This research aims to analyze how service quality and store atmosphere impact customer satisfaction, with shopping convenience as an intervening variable in Supermarket customers in Kudus, Indonesia. This research is quantitative, involving hypothesis testing. The sample for this study consisted of 144 respondents. The sampling technique used is non-probability sampling with a purposive sampling method. Data was collected using a questionnaire distributed via Google Forms. The instrument tests conducted include validity tests, reliability tests, and normality tests. The analysis technique used is SEM (Structural Equation Modeling) with AMOS 24 software. The results of this study indicate that service quality does not affect customer satisfaction, store atmosphere has no effect on customer satisfaction, service quality has no effect on shopping convenience, store atmosphere has a positive and significant effect on customer satisfaction, and shopping convenience has a positive and significant effect on customer satisfaction.
Co-Authors Ahmad Faqihuddin Bayu Aryanto Dina Lusianti Eko Budi Prasetyo Eko Budi Prastyo Faridhatun Faidah Jayawarsa, A.A. Ketut Mochamad Widjanarko Mochamad Widjanarko Mohammad Khasan Primahutami, Andisti Puspanisa Putri, Shintania Camila Supriyono - Yosef Ferry Pratama