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THE EFFECT OF USSD POP-UP NOTIFICATION ADVERTISING ON INTERESTS IN BUYING SME’s PRODUCTS Erina Sovania; Annathasia Puji Erasashanti
JABE (Journal of Applied Business and Economic) Vol 6, No 4 (2020): JABE (Journal of Applied Business and Economics)
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jabe.v6i4.4417

Hard to imagine if now living without a cellphone. All information can be provided quickly and instantly via mobile. Advertisements on mobile phones are becoming the current trend and target by advertisers despite the high possibility of recipients seeing and responding to the ads that appear. This study intends to measure whether the mobile USSD Pop-up Notification advertisement has an influence and relationship on consumer buying interest. The research method used is a descriptive quantitative method by collecting data through questionnaires to 385 respondents. The data analysis technique used is correlation analysis and simple linear regression. The results of the correlation coefficient test obtained the number 0.63 where the interpretation produced shows the existence of a Strong Relationship, and coefficient determination of 40%, means a contribution of the variable USSD Pop-up Notification advertising can provide buying interest of 40%, while the remaining 60% is influenced by other variables not examined in this study. For hypothesis testing, it can be seen that the t value is 15.951 with a significance value of 0.000 <0.05 which means there is a Significant Effect between variable X on variable Y. Finally, the study found that USSD Pop-up Notification advertising has a significant positive impact on consumer buying interest

PENGARUH KREASI NILAI TERHADAP KINERJA BPR DI JAWA BARAT A.V Rahajeng Widyarsih; Yohanes Ferry Cahaya; Annathasia Puji Erasashanti
Aliansi : Jurnal Manajemen dan Bisnis Vol 14, No 1 (2019): Aliansi : Jurnal Manajemen dan Bisnis
Publisher : Sekolah Tinggi Manajemen IMMI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46975/aliansi.v14i1.28

BPR has a big role to drive the regional economy. The financial performance of rural banks in West Java generally tends to improve, but is not in line with the growth in the number of rural banks, which shows a declining trend from year to year. In addition, the growth of third-party funds (DPK) gradually slowed down from 25.70% in 2009 to 8.10% in 2015 and 0.69% in August 2016. The condition is thought to be related to problems in developing value creation. So, this study aims to examine the effect of value creation on BPR performance in West Java. This research uses a quantitative research approach. Observations were made in the time section which is cross section / one shot, that is in 2019. The analysis unit is BPR in West Java, with the observation unit that is the management of the BPR in the West Java Province. Data taken from a sample of 100 respondents and analyzed using PLS. The results showed that value creation had a significant influence on the performance of BPR in West Java. This finding is expected to be an alternative model for BPR management in West Java that improving BPR performance relies on developing value creations especially in the business partner aspect, supported by business domain development and customer benefits.

Effect Of Job Analysis, Competency, And Compensation On Employee Performance Winarti, Ch Endah; CAHAYA, YOHANES FERRY; Erasashanti, Annathasia Puji; Rachman, Hikmah Abdul; Kurniawan, Bongsu
International Journal of Islamic Business and Management Review Vol. 3 No. 2 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibmr.v3i2.801

This study aims to determine and analyze the effect of job analysis, competency, and compensation on employee performance of Bureau of Organization and Governance Ministry of Finance. The population of this study were all employees of the Bureau of Organization and Management. The independent variables in this study are job analysis, competence, and compensation, while the dependent variable in this study is employee performance. This study uses a descriptive method with a quantitative approach. The sampling technique used is saturated sampling with a total of 55 employees. Sources of data obtained from the results of the distribution of questionnaires with the analytical technique used is multiple linear regression analysis with the help of the SPSS for mac version 28 statistical program. The results show that (1) Position Analysis has a negative and significant effect on employee performance; (2) Competence has a positive and significant effect on employee performance; (3) Compensation has a positive and significant effect on employee performance

SMEs Performance: Market Orientation, Entrepreneurship, and Dynamic Capabilities in Indonesia Prasetyo, Johan Hendri; Winarti, Ch. Endah; Erasashanti, Annathasia Puji; Karunia, R. Luki; Rachman, Hikmah Abdul
Jurnal Doktor Manajemen (JDM) Vol 7, No 2 (2024): SEPTEMBER 2024
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v7i2.28179

This research seeks to explore the influence of market orientation and entrepreneurship on the dynamic capabilities and performance of small and medium-sized enterprises (SMEs) in Indonesia. The focus of the study is specifically on culinary SMEs situated in the Jabodetabek Region, utilizing a quantitative-causal research methodology. The sample consists of 220 culinary SMEs with a business history exceeding 5 years, and data analysis was carried out using the PLS-SEM approach. The findings from the analysis of these 220 culinary SMEs reveal the potential of market orientation and entrepreneurship to enhance dynamic capabilities and SME performance. Moreover, the study highlights the positive impact of dynamic capabilities on SME performance and identifies an indirect pathway through which market orientation and entrepreneurship can amplify SME performance by utilizing the mediating role of dynamic capabilities.

The Influence of Competence, Training and Motivation on the Performance of Employees of the National Coaching & Instructor Professional Certification Agency Cahaya, Yohanes Ferry; Rahardi, Patrick Dwi; Pujiati, Herni; Erasashanti, Annathasia Puji; Bilqis, Devia Fairus
International Journal of Financial, Accounting, and Management Vol. 7 No. 1 (2025): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijfam.v7i1.3004

Purpose: This research was conducted at the National Training and Instructor Professional Certification Institute (LSP Pelatinas) using the path analysis method. Research methodology: The author collected data using a questionnaire with a population of 80 respondents from LSP Pelatinas employees. Respondent samples were taken from the entire population with a total sample of 80 employees. Previously, instrument testing was carried out and, after that, analysis requirements were tested using the normality test, linearity test and homogeneity test. The latter performs hypothetical testing with path analysis. Results: This study investigated the influence of competence, training, and motivation on employee performance at LSP Pelatinas (Indonesian National Coaching and Instructor Professional Certification Institute) using a survey method with path analysis on 80 employees. The research findings confirmed that competence, training, and motivation all have significant positive effects on employee performance, with competence emerging as the most influential factor for enhancing organizational performance and employee motivation. Conclusions: The study demonstrates that competence, training, and motivation all have significant positive effects on employee performance at LSP Pelatinas, with competence being the strongest predictor (contributing 24.2%), followed by motivation (76.4%), while these three variables collectively explain 95.7% of the variance in employee performance. Limitations: The research was constrained by limited references on similar studies within LSP Pelatinas context, restricted research scope, reliance solely on Google Forms for data collection without direct interviews, and insufficient time for comprehensive data collection and literature review. Contribution: This study provides empirical evidence for human resource management practitioners and organizational leaders in Indonesian professional certification institutions, contributing to the field of organizational behavior and performance management by demonstrating the significant relationships between competence, training, and motivation on employee performance.

The Influence of Competence, Training and Motivation on the Performance of Employees of the National Coaching & Instructor Professional Certification Agency Cahaya, Yohanes Ferry; Rahardi, Patrick Dwi; Pujiati, Herni; Erasashanti, Annathasia Puji; Bilqis, Devia Fairus
International Journal of Financial, Accounting, and Management Vol. 7 No. 1 (2025): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijfam.v7i1.3004

Purpose: This research was conducted at the National Training and Instructor Professional Certification Institute (LSP Pelatinas) using the path analysis method. Research methodology: The author collected data using a questionnaire with a population of 80 respondents from LSP Pelatinas employees. Respondent samples were taken from the entire population with a total sample of 80 employees. Previously, instrument testing was carried out and, after that, analysis requirements were tested using the normality test, linearity test and homogeneity test. The latter performs hypothetical testing with path analysis. Results: This study investigated the influence of competence, training, and motivation on employee performance at LSP Pelatinas (Indonesian National Coaching and Instructor Professional Certification Institute) using a survey method with path analysis on 80 employees. The research findings confirmed that competence, training, and motivation all have significant positive effects on employee performance, with competence emerging as the most influential factor for enhancing organizational performance and employee motivation. Conclusions: The study demonstrates that competence, training, and motivation all have significant positive effects on employee performance at LSP Pelatinas, with competence being the strongest predictor (contributing 24.2%), followed by motivation (76.4%), while these three variables collectively explain 95.7% of the variance in employee performance. Limitations: The research was constrained by limited references on similar studies within LSP Pelatinas context, restricted research scope, reliance solely on Google Forms for data collection without direct interviews, and insufficient time for comprehensive data collection and literature review. Contribution: This study provides empirical evidence for human resource management practitioners and organizational leaders in Indonesian professional certification institutions, contributing to the field of organizational behavior and performance management by demonstrating the significant relationships between competence, training, and motivation on employee performance.

Improving the Loyalty of Customer through the Effectiveness of Customer Satisfaction, Service Quality, and Food Quality Cahaya, Yohanes Ferry; Winarti, Ch. Endah; Erasashanti, Annathasia Puji
Dinasti International Journal of Economics, Finance & Accounting Vol. 4 No. 3 (2023): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v4i3.1886

The food industry is one of the business sectors that is future-oriented, as evidenced by food being one of the basic needs of the community. Therefore, it is necessary to examine customer loyalty in the food industry through the role of customer satisfaction, service quality and food quality, as in this study. In developing this research, quantitative descriptive methods were used by involving a sample of 100 respondents to obtain analysis data, which was then processed and analyzed using SEM-PLS. The research reveals that there is a significant positive correlation occurred of service quality along to food quality which affecting customer satisfaction. And this customer satisfaction also affects in increasing customer loyalty to Subway Indonesia. These results indicates that Subway Indonesia needs to maintain their improvement on service quality and food quality which served based on consumers expectations, so as to increase customer satisfaction and loyalty.

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