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All Journal SAR (Soedirman Accounting Review): Journal of Accounting and Business SOLUSI JRABA Jurnal Riset Akuntansi Soedirman Jurnal Pengabdian Bisnis dan Akuntansi Soedirman Jurnal Ekonomi, Bisnis, dan Akuntansi
IRIANING SUPARLINAH
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MENGENAL DIGITAL MARKETING DALAM PENGEMBANGAN EKONOMI KREATIF Rini Widianingsih; Icuk Rangga Bawono; Agus Sunarmo; Irianing Suparlinah
Jurnal Pengabdian Bisnis dan Akuntansi Soedirman (JPBA) Vol 2 No 1 (2023): Jurnal Pengabdian Bisnis & Akuntansi Soedirman
Publisher : Jurusan Akuntansi Fakultas Ekonomi dan Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jpba.2023.2.1.9535

Abstract

Today's digital era, the use of information and communication technology has a major and important role in increasing the competitiveness of a country. The development of Society 5.0 or Industrial Revolution 5.0 which was previously the Industrial Revolution 4.0 had an unavoidable impact. One sector that is recognized as having great potential in supporting national economic growth in Indonesia is the creative economy sector. One of the problems faced by creative economy entrepreneurs is the problem of marketing to increase income. One of the solutions that can be done to improve product marketing from the results of the creative economy in society is to use the Digital Marketing model. the use of digital media is expected to be able to reach a wider target market. In terms of content or content, digital marketing is not much different from conventional marketing.Digital marketing training is carried out by following the steps provided in the Digital marketing instructions and strategies provided by the service team.
Digital Marketing untuk Pengembangan UKM di Kecamatan Lumbir, Kabupaten Banyumas Rini Widianingsih; Icuk Rangga Bawono; Indah Nuraeni; Irianing Suparlinah; Agus Sunarmo
Jurnal Pengabdian Bisnis dan Akuntansi Vol 4 No 1 (2025): Jurnal Pengabdian Bisnis dan Akuntansi Soedirman
Publisher : Jurusan Akuntansi Fakultas Ekonomi dan Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jpba.2025.4.1.16773

Abstract

Lumbir Subdistrict in Banyumas Regency, Central Java, holds significant economic potential through various Small and Medium Enterprises (SMEs) sectors, including traditional food industries, handicrafts, garment production, as well as service and retail trade. However, the majority of SME actors still rely on conventional marketing methods and possess low levels of digital literacy, which limits the market reach of their products. This community engagement activity aims to enhance the capacity of SME actors in utilizing digital marketing through intensive training and mentoring. The methods employed include needs assessment, training in digital content creation, the use of social media platforms (Instagram, Facebook, TikTok), e-commerce platforms (Shopee, Tokopedia, and local marketplaces), as well as branding strategy implementation. The results of the program indicate increased awareness among SME participants regarding the importance of digital marketing, a higher number of SMEs actively marketing their products online, and improved interaction and engagement on digital platforms. Digital marketing assistance has proven effective in strengthening SME competitiveness and expanding market access, particularly for business actors in semi-rural areas such as Lumbir Subdistrict.
Co-Authors Adi Wiratno Agus Sunarmo Fauziyyah Ramadhani Lindra Hani Rahmawati I Wayan Mustika Icuk Rangga Bawono Indah Nuraeni Indra Nurmanto Krisnhoe Rachmi Fitrijati Mafudi * Negina Kencono Putri Permata Ulfah Rasyid Mei Mustofa Ratu Ayu Sri Wulandari Rini Widianingsih SATRIYAS ILYAS Siti Maghfiroh Veggy Pradasari Yusrizal Karunia