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All Journal Jurnal Ilmiah Manajemen "E M O R" International Journal of Management Science and Information Technology (IJMSIT) Malcom: Indonesian Journal of Machine Learning and Computer Science Eastasouth Journal of Effective Community Services West Science Business and Management Science Information System and Technology
RINI HADIYATI
Universitas Muhammadiyah Luwuk
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH KUALITAS PELAYANAN PT. GARUDA INDONESIA AIRLINES TERHADAP KEPUASAN KONSUMEN RINI HADIYATI
Jurnal Ilmiah Manajemen "E M O R" Vol 1, No 1 (2017): Juni
Publisher : Universitas Muhammadiyah Luwuk Banggai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (593.355 KB) | DOI: 10.32529/jim.v1i1.274

Abstract

Penelitian ini bertujuan untuk mengetahui apakah dimensi kualitas layanan jasa yang terdiri dari bukti fisik (tangibles), kehandalan (reliability), daya tanggap (responsiveness), jaminan (assurance) dan empati (emphaty) mempengaruhi secara parsial dan simultan terhadap kepuasan konsumen serta untuk mengetahui variabel manakah yang berpengaruh dominan terhadap kepuasan konsumen pada PT. Garuda Indonesia Airlines. Tehnik pengumpulan data melalui survey pendahuluan, studi pustaka dan kuesioner. Populasi dalam penelitian ini adalah seluruh konsumen, sampel diambil secara incidental sampling diperoleh 75 orang responden. Data yang dilakukan melalui kuesioner dianalisis secara deskriptif dan statistik regresi linear berganda 5 prediktor melalui program SPSS versi 20.0. hasil penelitian yang dilakukan menunjukan bahwa secara simultan maupun secara parsial variabel kualitas layanan jasa yang terdiri dari bukti fisik, kehandalan, daya tanggap, jaminan dan empati berpengaruh positif dan signifikan terhadap kepuasan konsumen serta ditemukan bahwa variabel yang paling dominan mempengaruhi kepuasan konsumen pada PT. Garuda Indonesia Airlines adalah variabel kehandalan.Kata kunci : Kualitas Pelayanan dan Kepuasan Konsumen.
Pemberdayaan Masyarakat Melalui Inovasi Sosial dan Kewirausahaan Sosial dalam Menangani Masalah Sosial Irwan Moridu; Arisanjaya Doloan; Fitriani Fitriani; Nurcahya Hartaty Posumah; Rini Hadiyati; Debiyanti Kune; Rosfianti M. Yadasang
Eastasouth Journal of Effective Community Services Vol 2 No 01 (2023): Eastasouth journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v2i01.143

Abstract

Pengabdian ini menyelidiki peran transformatif inovasi sosial dan kewirausahaan sosial dalam memberdayakan masyarakat pedesaan untuk mengatasi tantangan sosial di Sukabumi. Dengan menggunakan pendekatan metode campuran, wawasan kualitatif dari wawancara dan diskusi kelompok terarah, dan data kuantitatif dari survei terstruktur, Pengabdian ini mengkaji mekanisme dan dampak konsep-konsep ini terhadap pengembangan masyarakat. Temuan-temuannya mengungkapkan tumbuhnya kesadaran akan inovasi sosial dan kewirausahaan di masyarakat. Para wirausahawan sosial muncul sebagai agen perubahan, menawarkan solusi inovatif untuk masalah-masalah yang sudah berlangsung lama. Upaya kolaboratif dan keterlibatan masyarakat mendorong keberhasilan inisiatif-inisiatif ini. Analisis kuantitatif menegaskan hubungan positif antara keterlibatan dalam proyek inovasi sosial dan pemberdayaan masyarakat. Pendidikan dan akses terhadap sumber daya diidentifikasi sebagai faktor penting. Pengabdian ini menggarisbawahi potensi konsep-konsep ini untuk perumusan kebijakan, pengembangan keterampilan, dan kolaborasi, yang menawarkan kerangka kerja yang komprehensif untuk pembangunan pedesaan yang berkelanjutan.
Analysis of The Influence of Financial Literacy Digitalization, Digital Word of Mouth, Digital Marketing and Brand Image on Z's Generation Saving Intention in Sharia Banking Rini Hadiyati; Budi Harto; Dhiana Ekowati; Jefriyanto Jefriyanto; Sonny Santosa
MALCOM: Indonesian Journal of Machine Learning and Computer Science Vol. 3 No. 2 (2023): MALCOM October 2023
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/malcom.v3i2.918

Abstract

This study aims to ascertain the ways in which Generation Z's interest in Sharia banking is influenced by digital marketing, word-of-mouth, brand image, and financial literacy. Students were the research population used in this study. Purposive sampling and non-probability sampling, totaling 400, were the methods used in this study's sample strategy. By distributing questionnaires, this study employed a quantitative methodology. Using SPSS version 23.0, the acquired data was examined for data quality. Next, statistical data will be analyzed using the Partial Least Square (PLS) variance-based structural equation model. The findings of this study indicate that The interest of Generation Z in Sharia banking is influenced by financial literacy. The findings of this study indicate that interest in Sharia banking among Generation Z is influenced by digital marketing. According to the study's findings, Generation Z's interest in Sharia banking is influenced by brand perception. Based on the research findings, Generation Z's interest in Sharia banking is influenced by word of mouth.
Development of a Data-Based Customer Relationship Management (CRM) Model to Increase Customer Loyalty in the E-commerce Sector Loso Judijanto; Heppy Agustiana Vidyastuti; Rini Hadiyati; Mesak Yandri Masela
West Science Information System and Technology Vol. 2 No. 03 (2024): West Science Information System and Technology
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsist.v2i03.1523

Abstract

The rapid growth of the e-commerce sector has intensified the need for effective Customer Relationship Management (CRM) systems to enhance customer loyalty. This study aims to develop a data-based CRM model tailored for the e-commerce industry, emphasizing the integration of personalized communication, data-driven insights, and responsiveness. A quantitative approach was employed, with data collected from 60 respondents using a Likert scale of 1 to 5. The data were analyzed using SPSS version 25. Findings reveal significant positive relationships between CRM components and customer loyalty, with data-driven insights emerging as the most influential predictor. This study contributes to the literature by providing actionable insights and a validated framework for leveraging CRM practices in e-commerce. The findings underscore the importance of data integration, personalization, and responsive customer engagement to foster loyalty and gain a competitive advantage in the evolving digital marketplace.
The Effect of Digital Capability and Market Orientation on Marketing Performance Vera Selviana Adoe; Feba Dinova Dex Tovtora; Rini Hadiyati; Deni Adha Akbari; Dewi Rakhmawati
West Science Business and Management Vol. 4 No. 01 (2026): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v4i01.2756

Abstract

This study aims to examine the influence of digital competence and market orientation on marketing performance in Indonesia. In the era of rapid digital transformation, organizations are required to adapt their marketing strategies by utilizing digital technologies while maintaining a strong understanding of market dynamics. Digital competence enables organizations to effectively use digital platforms, analyze market data, and communicate with customers more efficiently, while market orientation emphasizes understanding customer needs, monitoring competitors, and responding to market changes. This research adopts a quantitative approach using a survey method involving 250 respondents engaged in marketing activities across various organizations in Indonesia. Data were collected through a structured questionnaire using a five-point Likert scale and analyzed using the Statistical Package for Social Sciences (SPSS) version 25, including descriptive statistics, validity and reliability testing, and multiple linear regression analysis to test the proposed hypotheses. The results indicate that digital competence has a positive and significant effect on marketing performance, and market orientation also shows a positive and significant influence on marketing performance. Simultaneous analysis further demonstrates that both variables significantly affect marketing performance with a coefficient of determination (R² = 0.549), indicating that 54.9% of the variation in marketing performance can be explained by digital competence and market orientation. These findings highlight the importance of strengthening digital capabilities and maintaining a strong market-oriented approach to improve marketing effectiveness. This study contributes to the marketing literature by providing empirical evidence on the role of digital competence and market orientation in enhancing marketing performance in Indonesia, and practically suggests that organizations should invest in developing digital skills while continuously monitoring market dynamics to remain competitive in the digital business environment.
The Development of E-Commerce and Its Impact on Changes in Consumption Patterns and Behavior of Indonesian People in The Digital Economy Era: A Literature Study In 2020–2025 Sriwanti Belani; Rini Hadiyati
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.7016

Abstract

E-commerce has become one of the main drivers of digital economic growth in Indonesia. The expansion of internet access, the use of smartphones, and rapid digital payment systems have accelerated the adoption of online transactions and changed consumer behavior. This research aims to analyze the development of e-commerce in Indonesia and examine its impact on changes in consumption patterns and consumer behavior during the 2020-2025 period. The research uses the Systematic Literature Review (SLR) method using scientific articles obtained from Google Scholar, Scopus, SINTA, and ScienceDirect databases. After applying the inclusion and exclusion criteria, 25 relevant articles were selected and analyzed thematically. The findings show that the growth of e-commerce in Indonesia has increased significantly due to technological advances and the acceleration of digital transformation during the COVID-19 pandemic. Consumers are increasingly choosing online shopping because of its convenience, efficiency, and accessibility. Digital promotions, online reviews, free shipping, and electronic payment systems have become important factors influencing purchasing decisions. E-commerce also provides opportunities for Micro, Small, and Medium Enterprises (MSMEs) to expand market reach and increase competitiveness. However, some challenges remain, including cybersecurity threats, personal data protection issues, digital literacy gaps, and the need for adaptive regulation. The study concludes that e-commerce plays a strategic role in shaping modern consumption patterns and supporting Indonesia's digital economy. Therefore, collaboration between governments, businesses, and society is essential to ensure the sustainable and inclusive development of e-commerce.
Co-Authors Arisanjaya Doloan Budi Harto Debiyanti Kune Deni Adha Akbari Dewi Rakhmawati Dhiana Ekowati Feba Dinova Dex Tovtora Fitriani Heppy Agustiana Vidyastuti Irwan Moridu Jefriyanto Jefriyanto Loso Judijanto Mesak Yandri Masela Nurcahya Hartaty Posumah Rosfianti M. Yadasang Sonny Santosa Sriwanti Belani Vera Selviana Adoe