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All Journal Jurnal Ilmiah Manajemen "E M O R" Malcom: Indonesian Journal of Machine Learning and Computer Science Eastasouth Journal of Effective Community Services Science Information System and Technology
RINI HADIYATI
Universitas Muhammadiyah Luwuk
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH KUALITAS PELAYANAN PT. GARUDA INDONESIA AIRLINES TERHADAP KEPUASAN KONSUMEN RINI HADIYATI
Jurnal Ilmiah Manajemen "E M O R" Vol 1, No 1 (2017): Juni
Publisher : Universitas Muhammadiyah Luwuk Banggai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (593.355 KB) | DOI: 10.32529/jim.v1i1.274

Abstract

Penelitian ini bertujuan untuk mengetahui apakah dimensi kualitas layanan jasa yang terdiri dari bukti fisik (tangibles), kehandalan (reliability), daya tanggap (responsiveness), jaminan (assurance) dan empati (emphaty) mempengaruhi secara parsial dan simultan terhadap kepuasan konsumen serta untuk mengetahui variabel manakah yang berpengaruh dominan terhadap kepuasan konsumen pada PT. Garuda Indonesia Airlines. Tehnik pengumpulan data melalui survey pendahuluan, studi pustaka dan kuesioner. Populasi dalam penelitian ini adalah seluruh konsumen, sampel diambil secara incidental sampling diperoleh 75 orang responden. Data yang dilakukan melalui kuesioner dianalisis secara deskriptif dan statistik regresi linear berganda 5 prediktor melalui program SPSS versi 20.0. hasil penelitian yang dilakukan menunjukan bahwa secara simultan maupun secara parsial variabel kualitas layanan jasa yang terdiri dari bukti fisik, kehandalan, daya tanggap, jaminan dan empati berpengaruh positif dan signifikan terhadap kepuasan konsumen serta ditemukan bahwa variabel yang paling dominan mempengaruhi kepuasan konsumen pada PT. Garuda Indonesia Airlines adalah variabel kehandalan.Kata kunci : Kualitas Pelayanan dan Kepuasan Konsumen.
Pemberdayaan Masyarakat Melalui Inovasi Sosial dan Kewirausahaan Sosial dalam Menangani Masalah Sosial Irwan Moridu; Arisanjaya Doloan; Fitriani Fitriani; Nurcahya Hartaty Posumah; Rini Hadiyati; Debiyanti Kune; Rosfianti M. Yadasang
Eastasouth Journal of Effective Community Services Vol 2 No 01 (2023): Eastasouth journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v2i01.143

Abstract

Pengabdian ini menyelidiki peran transformatif inovasi sosial dan kewirausahaan sosial dalam memberdayakan masyarakat pedesaan untuk mengatasi tantangan sosial di Sukabumi. Dengan menggunakan pendekatan metode campuran, wawasan kualitatif dari wawancara dan diskusi kelompok terarah, dan data kuantitatif dari survei terstruktur, Pengabdian ini mengkaji mekanisme dan dampak konsep-konsep ini terhadap pengembangan masyarakat. Temuan-temuannya mengungkapkan tumbuhnya kesadaran akan inovasi sosial dan kewirausahaan di masyarakat. Para wirausahawan sosial muncul sebagai agen perubahan, menawarkan solusi inovatif untuk masalah-masalah yang sudah berlangsung lama. Upaya kolaboratif dan keterlibatan masyarakat mendorong keberhasilan inisiatif-inisiatif ini. Analisis kuantitatif menegaskan hubungan positif antara keterlibatan dalam proyek inovasi sosial dan pemberdayaan masyarakat. Pendidikan dan akses terhadap sumber daya diidentifikasi sebagai faktor penting. Pengabdian ini menggarisbawahi potensi konsep-konsep ini untuk perumusan kebijakan, pengembangan keterampilan, dan kolaborasi, yang menawarkan kerangka kerja yang komprehensif untuk pembangunan pedesaan yang berkelanjutan.
Analysis of The Influence of Financial Literacy Digitalization, Digital Word of Mouth, Digital Marketing and Brand Image on Z's Generation Saving Intention in Sharia Banking Rini Hadiyati; Budi Harto; Dhiana Ekowati; Jefriyanto Jefriyanto; Sonny Santosa
MALCOM: Indonesian Journal of Machine Learning and Computer Science Vol. 3 No. 2 (2023): MALCOM October 2023
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/malcom.v3i2.918

Abstract

This study aims to ascertain the ways in which Generation Z's interest in Sharia banking is influenced by digital marketing, word-of-mouth, brand image, and financial literacy. Students were the research population used in this study. Purposive sampling and non-probability sampling, totaling 400, were the methods used in this study's sample strategy. By distributing questionnaires, this study employed a quantitative methodology. Using SPSS version 23.0, the acquired data was examined for data quality. Next, statistical data will be analyzed using the Partial Least Square (PLS) variance-based structural equation model. The findings of this study indicate that The interest of Generation Z in Sharia banking is influenced by financial literacy. The findings of this study indicate that interest in Sharia banking among Generation Z is influenced by digital marketing. According to the study's findings, Generation Z's interest in Sharia banking is influenced by brand perception. Based on the research findings, Generation Z's interest in Sharia banking is influenced by word of mouth.
Development of a Data-Based Customer Relationship Management (CRM) Model to Increase Customer Loyalty in the E-commerce Sector Loso Judijanto; Heppy Agustiana Vidyastuti; Rini Hadiyati; Mesak Yandri Masela
West Science Information System and Technology Vol. 2 No. 03 (2024): West Science Information System and Technology
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsist.v2i03.1523

Abstract

The rapid growth of the e-commerce sector has intensified the need for effective Customer Relationship Management (CRM) systems to enhance customer loyalty. This study aims to develop a data-based CRM model tailored for the e-commerce industry, emphasizing the integration of personalized communication, data-driven insights, and responsiveness. A quantitative approach was employed, with data collected from 60 respondents using a Likert scale of 1 to 5. The data were analyzed using SPSS version 25. Findings reveal significant positive relationships between CRM components and customer loyalty, with data-driven insights emerging as the most influential predictor. This study contributes to the literature by providing actionable insights and a validated framework for leveraging CRM practices in e-commerce. The findings underscore the importance of data integration, personalization, and responsive customer engagement to foster loyalty and gain a competitive advantage in the evolving digital marketplace.
Co-Authors Arisanjaya Doloan Budi Harto Debiyanti Kune Dhiana Ekowati Fitriani Heppy Agustiana Vidyastuti Irwan Moridu Jefriyanto Jefriyanto Loso Judijanto Mesak Yandri Masela Nurcahya Hartaty Posumah Rosfianti M. Yadasang Sonny Santosa