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All Journal The Eastasouth Management and Business Science Information System and Technology Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Gilang Pranajasakti
Universitas Muhammadiyah Ahmad Dahlan Cirebon
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Mathematics Other

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Use of Artificial Intelligence in Operational Efficiency and Business Management Strategic Loso Judijanto; Ahmad Zaelani Adnan; Gilang Pranajasakti; Arnes Yuli Vandika; Wahyuni Sri Astutik
West Science Information System and Technology Vol. 2 No. 03 (2024): West Science Information System and Technology
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsist.v2i03.1533

Abstract

Artificial Intelligence (AI) has emerged as a transformative technology, reshaping operational efficiencies and strategic business management across industries. This study employs a bibliometric analysis using VOSviewer to explore the intellectual structure, global collaboration, and thematic trends in AI research from 2000 to 2024. The findings reveal AI’s pivotal role in enhancing operational processes, particularly in cost reduction, efficiency improvement, and data-driven decision-making. Furthermore, AI’s integration into diverse fields such as healthcare, energy management, and cybersecurity underscores its multidisciplinary impact. The visualizations highlight the strong global collaboration among nations, with China, India, and the United States as major contributors to AI research. Despite these advancements, challenges such as ethical concerns, data privacy, and workforce displacement persist. This study emphasizes the need for ethical frameworks, workforce reskilling, and robust international cooperation to maximize AI's benefits while mitigating its challenges. By mapping current trends and identifying future directions, this research contributes to a deeper understanding of AI’s transformative potential in operational and strategic domains.
Tracing the Evolution of the Self-Brand Connection Concept in Global Marketing Research: A Bibliometric Perspective Loso Judijanto; Gilang Pranajasakti
The Eastasouth Management and Business Vol. 4 No. 02 (2026): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i02.904

Abstract

This paper examines the evolution of the self-brand connection concept in global marketing research by adopting a bibliometric approach. The current study maps the important relationships of SBC with related concepts like brand loyalty, brand love, social media, and customer engagement in order to show how SBC has taken a central position in understanding the consumer-brand relationship. Bibliometric methods like co-citation, co-authorship, and keyword analysis will be used to disclose the intellectual structures and thematic trends over time. The findings show that the SBC concept has emerged and further developed with advances in digital engagement and social media, reflecting the greater importance of online platforms in shaping consumer emotions and behaviors. This research contributes to a better theoretical and practical understanding since the study gives a comprehensive overview of SBC literature and indicates emerging areas for future research.
Brand Trust Can Moderates The Influence of Rating Reviews on Purchasing Decisions: Penelitian Muhamad Risal Tawil; Gilang Pranajasakti; Fahad Ramadhan; Dimas Realino; Nova Ch. Mamuaya
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5271

Abstract

Amidst the escalation of digital economic competition in 2026, this study aims to investigate the interaction mechanism between online rating reviews and consumer purchasing decisions by placing brand trust as a moderating variable. Integrating Signaling Theory and Trust-Transfer Theory , this quantitative study uses a causal-explanatory approach to 450 active e-commerce user respondents who were analyzed through the Moderated Regression Analysis (MRA) technique using E-Views 12 software . The empirical test results prove that although rating reviews are a significant external signal in reducing information asymmetry, their effectiveness in triggering transactions is highly dependent on the level of brand trust held by consumers; where brand trust functions as a psychological filter that validates the credibility of the review. These findings reveal a moderation phenomenon whereby for brands with high trust equity, the influence of positive reviews is significantly amplified, while for brands with low trust, positive reviews are often met with cognitive skepticism that hinders purchase conversion.The practical implications of this study emphasize that marketing managers should prioritize building long-term brand loyalty and trust over simply manipulating short-term ratings to ensure sustainable market value in an era of digital sentiment volatility.
Co-Authors Ahmad Zaelani Adnan Arnes Yuli Vandika Dimas Realino Fahad Ramadhan Loso Judijanto Muhamad Risal Tawil Nova Ch. Mamuaya Wahyuni Sri Astutik