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All Journal International Journal of Applied Sciences in Tourism and Events
Aping Firman Juliansyah
Universitas Padjadjaran
Arts Humanities

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Global Muslim Response to Bandung Halal Tourism Branding Aping Firman Juliansyah; Agustina Eka Putri; M. Liga Suryadana; Cipta Endyana; Akhmad Kusuma Wardhana
International Journal of Applied Sciences in Tourism and Events Vol. 5 No. 2 (2021): December 2021
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (332.529 KB) | DOI: 10.31940/ijaste.v5i2.197-206

Abstract

The city of Bandung has great potential for halal tourism. In addition to the carrying capacity of natural and human resources, Bandung has been designated by the Indonesian. However, policy makers still have not carried out special branding for halal tourism for the city of Bandung. This study has a purpose to observe the importance of branding for halal tourism in Bandung. This study uses a qualitative approach. The data were collected through questionnaires and literature study. The result showed that the majority of Muslims from various countries consider halal tourism branding important and influence their choice of the city they will visit.
Co-Authors Agustina Eka Putri Akhmad Kusuma Wardhana Awaludin Nugraha Cipta Endyana M. Liga Suryadana