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All Journal Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Teknologi Pangan dan Ilmu Pertanian
Reny Hidayati
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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Saluran Pemasaran Cabai Merah Besar di Kota Tasikmalaya Muhammad Azriel Rivanza; Ulpah Jakiyah; Reny Hidayati
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 3: Maret 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i3.12987

Abstract

Penelitian ini bertujuan menganalisis saluran distribusi cabai merah besar di Kota Tasikmalaya, mengidentifikasi margin pemasaran pada setiap saluran, dan mengukur Farmer's Share atau kontribusi harga yang diterima petani. Metode penelitian yang digunakan adalah kuantitatif deskriptif dengan teknik Snowball Sampling yang melibatkan 15 responden, terdiri dari 2 petani, 2 pedagang pengumpul, 1 pedagang besar, 3 pedagang pengecer, dan 5 konsumen. Hasil penelitian menunjukkan terdapat 8 jalur distribusi cabai merah di Kota Tasikmalaya yang dikategorikan menjadi 2 jenis, yaitu saluran non-digital dan digital. Kedelapan saluran tersebut meliputi: (1) Petani – Pedagang Pengumpul – Pedagang Besar – Pedagang Pengecer – Konsumen (Non Digital), dan (2) Petani – Pedagang Penumpul – Pedagang Besar – Pedagang Pengecer – E-Commerce – Konsumen (Digital). Analisis margin pemasaran dan Farmer's Share menunjukkan adanya perbedaan efisiensi antar saluran pemasaran. Penelitian ini berkontribusi dalam memahami struktur dan efisiensi pemasaran cabai merah di kawasan perkotaan.
Analisis Usaha Budidaya Pembesaran Ikan Nila Secara Intensif Dengan Sistem Bioflok : Studi Kasus Pada Nugraha Fishery Di Kecamatan Mangkubumi Rizal Maulana Fahmi; Ristina Siti Sundari; Reny Hidayati
Jurnal Teknologi Pangan dan Ilmu Pertanian Vol. 1 No. 3 (2023): September : Jurnal Teknologi Pangan dan Ilmu Pertanian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jtpip-widyakarya.v1i3.1288

Abstract

Tilapia is one of the fisheries commodities in Indonesia. Tilapia fish has a high market demand, therefore the supply of tilapia fish should continue to be fulfilled, but the supply of tilapia fish in the market is still not enough. In order to the demand for tilapia fish can be met, there are several ways to increase tilapia production. One of the methods to cultivate Tilapia is using biofloc cultivation. One of the biofloc tilapia aquaculture entrepreneurs in Tasikmalaya city is Mr. Banyu who is the owner of Nugraha Fishery. This research aims to analyze production cost and income as well as business feasibility in running biofloc tilapia cultivation. The research was conducted at Nugraha Fishery which is located in Cipari Village, Mangkubumi District, Tasikmalaya City. The results of this research showed that the business feasibility criteria used in intensive tilapia cultivation with biofloc include: NPV, IRR, PP, Net B/C ratio. Net Present Value NPV is Rp. 217,754,348, IRR Internal Rate of Return value of 44%, PP Payback Period value of 4.2 years, Net B/C Ratio value of Rp. 2.9. All business feasibility criteria stated that it is feasible, meaning that the intensive tilapia cultivation business with biofloc which is run by Nugraha Fishery in Cipari Village, Mangkubumi District, Tasikmalaya City is suitable to be run and developed.
Co-Authors Muhammad Azriel Rivanza Rizal Maulana Fahmi Ulpah Jakiyah