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Hubungan Faktor Perilaku Dengan Kunjungan Lansia Di Posbindu Lansia Astriani Astriani; Muhammad Syafar; Rahmawati Azis
Jurnal Ilmiah Kesehatan Sandi Husada Vol 10 No 2 (2021): Jurnal Ilmiah Kesehatan Sandi Husada
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Akademi Keperawatan Sandi Karsa (Merger) Politeknik Sandi Karsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35816/jiskh.v10i2.630

Abstract

Introduction: the elderly are healthy adults who undergo a process of change into weak and vulnerable people due to the lack of most of the physiological system reserves and increased susceptibility to various diseases and death. Objective: To determine factors related to elderly visits at posbindu for the elderly. Method; This type of research is quantitative with an analytical survey, using a cross-sectional approach. The sample in this study was 60 elderly people. Sampling in this study used a non-random sampling method using the Total Sampling technique. Data collection through questionnaires and analyzed by univariate, bivariate, and multivariate. Results: The results showed that knowledge, attitudes, emotional support, and needs were significantly related to the utilization of posbindu for the elderly. Meanwhile, family support, care support, and information media in statistical tests were not related to the use of posbindu in the elderly. The emotional support of the elderly has the most influence on the use of posbindu for the elderly, with a significant value (sig.=0.003) or p<0.015 and Exp(B)=5.935. Conclusion: that the emotional support of the elderly towards the posyandu is the most influential factor in the utilization of the posyandu. All parties are expected to support and help each other, motivate and assist and assist the elderly to always take advantage of the posyandu for the elderly on a regular and continuous basis.
Implementasi Strategi Pemasaran UMKM Pempek Palembang FC Melalui Media Sosial Instagram Daniel Antonius Wijaya; Devita Sari; Astriani Astriani; Aidil Ramadhani; Dian Renita Andiani; David Fernando; Tiara Fitari
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 1 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i1.2716

Abstract

This research aims to implement the marketing strategy of Pempek Palembang FC (Micro, Small, and Medium Enterprises) MSMEs through Instagram social media. Established in May 2022 in Bangka Belitung, Pempek Palembang FC offers Palembang specialty food products, namely pempek and tekwan. Despite its high market potential, this MSME faces serious challenges due to its lack of social media presence, resulting in limited marketing reach. This research used qualitative methods with interviews and observations to explore the problems and solutions faced. The results show that the creation of social media accounts, creative content development, and consistency in uploading can increase visibility and sales. Through digital marketing strategies, Pempek Palembang FC can reach a wider market, build a customer community, and increase competitiveness in the digital era. Keywords: Pempek Palembang FC, MSME, marketing strategy, social media, Instagram, digital marketing.
Hubungan Faktor Perilaku Dengan Kunjungan Lansia Di Posbindu Lansia Astriani Astriani; Muhammad Syafar; Rahmawati Azis
Jurnal Ilmiah Kesehatan Sandi Husada Vol 10 No 2 (2021): Jurnal Ilmiah Kesehatan Sandi Husada
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Akademi Keperawatan Sandi Karsa (Merger) Politeknik Sandi Karsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35816/jiskh.v10i2.630

Abstract

Introduction: the elderly are healthy adults who undergo a process of change into weak and vulnerable people due to the lack of most of the physiological system reserves and increased susceptibility to various diseases and death. Objective: To determine factors related to elderly visits at posbindu for the elderly. Method; This type of research is quantitative with an analytical survey, using a cross-sectional approach. The sample in this study was 60 elderly people. Sampling in this study used a non-random sampling method using the Total Sampling technique. Data collection through questionnaires and analyzed by univariate, bivariate, and multivariate. Results: The results showed that knowledge, attitudes, emotional support, and needs were significantly related to the utilization of posbindu for the elderly. Meanwhile, family support, care support, and information media in statistical tests were not related to the use of posbindu in the elderly. The emotional support of the elderly has the most influence on the use of posbindu for the elderly, with a significant value (sig.=0.003) or p<0.015 and Exp(B)=5.935. Conclusion: that the emotional support of the elderly towards the posyandu is the most influential factor in the utilization of the posyandu. All parties are expected to support and help each other, motivate and assist and assist the elderly to always take advantage of the posyandu for the elderly on a regular and continuous basis.