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All Journal Akrab Juara : Jurnal Ilmu-ilmu Sosial Al-MIKRAJ: Jurnal studi Islam dan Humaniora Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Jurnal Intelek Insan Cendikia
Asriyani Sagiyanto
Unknown Affiliation
Religion Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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STRATEGI REBRANDING KAMPUNG BABAKAN MENJADI KAMPUNG BERKELIR SEBAGAI UPAYA MENINGKATKAN BRAND IMAGE KOTA TANGERANG Asriyani Sagiyanto; Arilnda Dwi Darmayanti
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 4 No 2 (2019): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Transformation made by Kampung Bekelir from slum are becoming tourist destination villages in Kota Tangerang, supporting the Tangerang City Government program related to RPJMD and Live City. The purpose of this study was to determine the rebranding strategy of Kampung Babakan to become Kampung Bekelir in an effort to improve the brand image of Tangerang City. The method used in this study is case study research using a qualitative approach. Data collection techniques using observation, interviews, documentation. The results of the research on rebranding strategies in Kampung Bekelir can increase the brand image in Tangerang City, from the brand image that can provide benefits to the community of Kampung Bekelir to improve their standard of living for the better. Brand Image Tangerang City was awakened by the existence of Bekelir Village. People from various regions and even foreign countries are enthusiastic to come to Kampung Bekelir.
PEMANFAATAN INSTAGRAM SEBAGAI MEDIA PROMOSI PRODUK HAUS MELALUI AKUN @HAUS.INDONESIA Asriyani Sagiyanto; Ayu Sulfiah
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 5 No 2 (2020): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

At present the culinary business in Indonesia is increasingly in demand, from traditional food drinks to contemporary food and drinks. One of the culinary presentations of beverage products is Haus. Haus products are the Thai beverage with a combination of flavors. Haus also has its own way to promote its products, namely by utilizing social media. The social media that Haus uses to carry out promotions is Instagram. Instagram is an application that allows users to share photos / videos. The purpose of this study was to determine the use of selected intagrams as media promotions for thirsty products. The method used in this study uses a qualitative descriptive approach. With data collection techniques of observation, interviews, literature study and documentation. The results of this study indicate that thirst for using Instagram as a media promotion to introduce the latest products and variants accompanied by quizzes and give away in an interesting way along with posts about information about variants, the latest products, places, operating hours, stores. Haus utilizes Instagram social media that aims to introduce Haus products to be known in the community as the number one drink in Indonesia at an affordable price and can make Haus a national drink.
STRATEGI PUBLIC RELATIONS PT ANGKASA PURA II (PERSERO) DALAM UPAYA PENGEMBANGAN BANDAR UDARA INTERNASIONAL SOEKARNO-HATTA Asriyani Sagiyanto; Trio Habibullah
Jurnal Akrab Juara Vol 3 No 4 (2018)
Publisher : Yayasan Akrab Pekanbaru

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Abstract

The process of developing the facilities and infrastructure of Soekarno-Hatta Airport, PT Angkasa Pura II (Persero) is committed to being responsible for the impacts that impact the community due to the policy of closing the M1 line. So the right strategy is needed to socialize the policy of PT Angkasa Pura II (Persero) before closing the M1 line with the aim that the Soekarno-Hatta International Airport facilities and infrastructure services can be maximized so that it becomes a convenient public facility and can trigger the attractiveness of domestic and international tourists to visit Indonesia through Soekarno-Hatta International Airport. This study uses qualitative research with a descriptive analysis approach. The results of this study stated that PT Angkasa Pura II (Persero) Public Relations in the effort of M1 Line Closure at Soekarno-Hatta Airport would be better if it focused on the social responsibility approach to all public affected by the closure and transfer of the M1 route of Soekarno-Hatta Airport . Because the demographic, geographical, and psychographic impact becomes a very big impact from the closure of the M1 path.
Pemanfaatan Akun Instagram @baznasindonesia sebagai Media untuk Mengedukasi Zakat Kepada Masyarakat Popi Nuranisa; Asriyani Sagiyanto; Fajar Diah Astuti
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 4 (2025): Oktober: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i4.3358

Abstract

This study aims to examine the utilization of the official Instagram account @baznasindonesia as a digital platform for educating the public about zakat. In today’s era of rapid technological development, social media, particularly Instagram, has become an effective medium for disseminating information, raising awareness, and enhancing public participation in zakat. The research method employed is qualitative descriptive, with data collected through interviews, observations, and documentation. The findings reveal that BAZNAS leverages various Instagram features such as carousel feeds, reels, and Stories to present educational content that is engaging, easy to understand, and aligned with the communication style of younger generations. Furthermore, interaction with the public is strengthened through the comments section and Direct Messages (DM), enabling responsive two-way communication. Challenges encountered include ensuring information accuracy, addressing negative comments, and adapting content to the fast-changing digital trends. Nevertheless, BAZNAS seeks to innovate by collaborating with influencers, public figures, and partner institutions to expand the reach of zakat education. This study concludes that the @baznasindonesia Instagram account has proven effective in enhancing zakat literacy, building public trust, and reinforcing the institution’s image as the official zakat management authority in Indonesia. The findings are expected to contribute to the development of digital communication strategies in Islamic philanthropy and da’wah, as well as provide a useful reference for future research exploring other social media platforms with different methodological approaches.
STRATEGI CUSTOMER RELATION MANAGEMENT PADA PRAMUGOLF SEBAGAI UPAYA MENINGKATKAN LOYALITAS PELANGGAN PT PONDOK INDAH PADANG GOLF TBK Adrikni Bilutfikal Khofi; Asriyani Sagiyanto; Fajar Diah Astuti
Jurnal Intelek Insan Cendikia Vol. 2 No. 10 (2025): OKTOBER 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini merumuskan dua masalah, yaitu: (1) strategi customer relationship management pramugolf dalam meningkatkan loyalitas pelanggan dan (2) kendala yang dihadapi dalam penerapannya di PT Pondok Indah Padang Golf Tbk. Sejalan dengan itu, tujuan penelitian adalah mengetahui strategi yang diterapkan serta kendala yang muncul dalam upaya meningkatkan loyalitas pelanggan. penelitian untuk mengumpulkan, mengolah, menganalisis data secara sistematis agar tujuan penelitian dapat tercapai dan efektif dan efisien. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Pendekatan deskriftif kualitatif bertujuan untuk memahami dan menggambarkan secara mendalam suatu peristiwa atau fenomena bedasarkaan pengalaman individu atau kelompok. Peneliti menggali informasi melalui cerita atau narasi yang disampaikan oleh subjek penelitian secara kronologis dan deskriftif.Penelitian bertujuan untuk mengetahui bagaimana strategi Customer Relation Management (CRM) pada PT Pondok Indah Padang Golf Tbk, serta mengidentifikasi kendala maupun hambatan yang dihadapi dalam strategi tersebut. Pertama, pada aspek manusia (people), Kedua, pada aspek proses (process) pelayanan yang sistematis dan informatif menjadi perhatian utama, Ketiga, pada aspek teknologi (technology) PT Pondok Indah Padang Golf Tbk telah memanfaatkan teknologi pendukungSecara keseluruhan, penerapan strategi Customer Relationship Management (CRM) di PT Pondok Indah Padang Golf Tbk yang berfokus pada aspek people, process, dan technology telah memberikan kontribusi penting dalam membangun kepuasan dan loyalitas pelanggan
REPRESENTASI GENERASI SANDWICH DALAM FILM HOME SWEET LOAN: ANALISIS SEMIOTIKA ROLAND BARTHES Muhammad Khorinur; Asriyani Sagiyanto; Fajar Diah Astuti
Jurnal Intelek Insan Cendikia Vol. 2 No. 10 (2025): OKTOBER 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Generasi sandwich adalah kelompok yang menanggung beban ganda, yakni memenuhi kebutuhan keluarga inti sekaligus mendukung orang tua, sehingga memunculkan tekanan ekonomi, sosial, dan psikologis. Penelitian ini bertujuan menganalisis representasi generasi sandwich dalam film Home Sweet Loan menggunakan semiotika Roland Barthes dengan tiga tahapan makna: denotasi, konotasi, dan mitos. Penelitian dilakukan secara kualitatif deskriptif melalui observasi film, wawancara informan, dan studi pustaka, dengan validitas diuji melalui triangulasi. Hasil menunjukkan simbol rumah dimaknai sebagai status sosial, utang/KPR sebagai beban finansial, pekerjaan sebagai impian yang terhambat, pinjaman sosial sebagai tekanan, serta keluarga sebagai simbol pengorbanan. Dialog tokoh memperkuat mitos budaya bahwa anak berbakti harus rela berkorban demi keluarga. Penelitian ini menyimpulkan bahwa film Home Sweet Loan merefleksikan realitas generasi sandwich di masyarakat urban Indonesia
REPRESENTASI KEPEMIMPINAN PEREMPUAN DALAM FIM MOANA 2 (Analisis Semiotika Roland Barthes) Denni Denni; Asriyani Sagiyanto; Fajar Diah Astuti
Jurnal Intelek Insan Cendikia Vol. 2 No. 10 (2025): OKTOBER 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini membahas representasi kepemimpinan perempuan dalam film Moana 2 dengan menggunakan analisis semiotika Roland Barthes. Latar belakang penelitian berangkat dari perubahan paradigma representasi perempuan dalam film animasi Disney yang kini menonjolkan sosok pemimpin yang mandiri, empatik, dan transformatif. Tujuan penelitian ini adalah untuk mengidentifikasi dan menafsirkan tanda-tanda visual serta naratif dalam film yang merepresentasikan makna kepemimpinan perempuan melalui tiga tahapan makna Barthes: denotasi, konotasi, dan mitos. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik observasi dan dokumentasi terhadap tujuh adegan kunci dalam film. Hasil penelitian menunjukkan bahwa Moana 2 membangun mitos baru tentang kepemimpinan perempuan yang tidak lagi bergantung pada kekuasaan patriarkal, melainkan berakar pada empati, kolaborasi, kecerdikan, dan legitimasi spiritual. Moana digambarkan sebagai pemimpin yang mengedepankan kerja sama, keberanian mengambil keputusan, serta kemampuan strategis dalam menyatukan masyarakat. Film ini sekaligus menjadi kontra-narasi terhadap mitos kepemimpinan maskulin, memperkuat gagasan bahwa kekuatan sejati pemimpin perempuan terletak pada kecerdasan, empati, dan keberanian moral  
Representasi Penegakan Hukum Terhadap Kasus Pelecehan Seksual Dalam Film “Officer Black Belt” Yazmine Salsabilah Putri Indah Sari; Asriyani Sagiyanto; Fajar Diah Astuti
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 6 No. 1 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.8267

Abstract

This study focuses on the representation of law enforcement in sexual harassment cases as depicted in the film Officer Black Belt. The film is noteworthy as it addresses a relevant social issue, namely the monitoring of former sex offenders in South Korea. This research applies a descriptive qualitative method with Charles Sanders Peirce’s semiotic analysis, which emphasizes three main components: Sign, Object, and Interpretant. Data were collected through in-depth observation of the film. The findings reveal that Officer Black Belt represents law enforcement through visual symbols, the role of legal authorities, and the narrative of monitoring sexual offenders. The representation highlights the use of electronic ankle bracelets as a monitoring tool, while also exposing their limitations. Furthermore, the film potrays the human side of victims and the challenges faced by officers in maintaining public safety. Therefore, this study concludes that film serves not only as entertainment but also as a medium of social critique that can raise public awareness of sexual harassment issue and the urgency of more effective law enforcement.
Co-Authors Adrikni Bilutfikal Khofi Arilnda Dwi Darmayanti Ayu Sulfiah Denni Denni Fajar Diah Astuti Muhammad Khorinur Popi Nuranisa Trio Habibullah Yazmine Salsabilah Putri Indah Sari