Garuda - Garba Rujukan Digital

STRATEGI SOSIAL MEDIA PAYTREN DALAM MENINGKATKAN BRAND IMAGE (Studi Kasus Content Creative 4.0 di Instagram) Ade Budi Santoso; Isa Wijayanti
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 6 No 4 (2021): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v6i4.1592

Penelitian ini menggunakan teori revolusi digital, New Wave Marketing dan analisis Engagement Rate. Penelitian ini menggunakan pendekatan kualitatif dengan metode penelitian studi kasus dan paradigma penelitian konstruktivis. Hasil penelitian ini adalah bagaimana Content Creative bisa meningkatkan Brand Image melalui media sosial Instagram Paytren, bagaimana melalui Content Paytren berusaha untuk menarik Image dengan para konsumennya, hal itu sesuai dengan konsep Content Marketing dimana hubungan suatu Brand dengan konsumennya bersifat Horizontal. Dalam meningkatkan Brand Image melalui content pada media social Instagram, Paytren menggunakan unsur yang terdapat pada konsep New Content Marketing 7 (Tujuh) langkah Content Marketing yaitu: mentukan tujuan, memetakan target, menentukan tema besar dari Content yang disajikan, menentukan kapan dan siapa yang membuat Content, mendistribusikan Content, penguatan Content dan evaluasi. Brand Paytren sudah memiliki karakter yang kuat pada penggiat bisnis Online dikarenakan Brand Paytren memiliki 7 langkah Cotent Marketing.

FUNGSI MAJALAH INTERNAL “MATA” PT. AMERTA INDAH OTSUKA DALAM MEMENUHI KEBUTUHAN INFORMASI KARYAWAN PADA ERA DIGITAL (Studi Kasus Pada PT. Amerta Indah Otsuka) Isa Wijayanti; Ade Budi Santoso; Nurlita Nurlita
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 6 No 3 (2021): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v6i3.1533

Penelitian ini bertujuan untuk mengetahui apa fungsi sebenarnya dari majalah ini, bagaimana relevansi kehadiran majalah ini pada era digitalisasi seperti sekarang. Penelitian ini menggunakan teori Two Ways Symmetrical sebagai model komunikasi dua arah yang digunakan oleh perusahaan dengan tujuan untuk menyebarkan informasi internal perusahaan kepada karyawan, sehingga karyawan mendapatkan informasi. Penelitian ini menggunakan pendekatan kualitatif dengan metode penelitian studi kasus dan paradigma penelitian konstruktivis. Hasil penelitian ini adalah majalah internal “MATA” dapat menunjang komunikasi dua arah yang saling menguntungkan antara manajemen dengan karyawan dan karyawan dengan manajemen. Hal ini terwujud dari adanya keempat unsur teori Two Ways Symmetrical, yakni berbicara dan mendengarkan, “telling the truth to public”, penyampaian seimbang, serta negosiasi dengan public strategist. Fungsi majalah internal “MATA” sudah cukup baik dalam memenuhi kebutuhan informasi karyawan. Kebutuhan informasi yang dapat terpenuhi oleh karyawan, seputar beberapa rubrik, yakni Message from President Director, Message from Director, Inovasi, Reporting Event, Kegiatan Internal Perusahaan, News Flash, Inspirasi, AIO Baton, Just Married, Baby on Board, Quiz dan Employee Movement.

STRATEGI SOSIAL MEDIA DANA.ID DALAM MENINGKATKAN BRAND IMAGE (Studi Kasus Content Creative 4.0 di Instagram) Ade Budi Santoso; Isa Wijayanti; Saiful Romadon
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 7 No 4 (2022): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v7i4.1936

Dana is an Indonesian digital wallet designed to make every non-cash and non-card transaction digitally, both online and offline, run quickly, practically and with guaranteed security. The purpose of this journal is to find out and examine how the Concept of Content Creative 4.0 PT. Espay Debit Indonesia in improving Brand Image and reviewing the Engagement Rate Content Creative 4.0 through Instagram @dana.id Media to increase Brand Image Users, Dana Followers. This research uses digital revolution theory, New Wave Marketing and Engagement Rate analysis. This research uses a qualitative approach with case study research methods and constructivist research paradigms. The results of this study are how Content Creative can improve Brand Image through Dana's Instagram social media, how through Content Dana tries to attract images with its consumers, this is in accordance with the concept of Content Marketing where the relationship between a Brand and its consumers is horizontal. In improving Brand Image through content on Instagram social media, Dana uses the elements contained in the New Content Marketing 7 (Seven) steps of Content Marketing, namely: setting goals, mapping targets, determining the major themes of the content presented, determining when and who makes Content, distributing Content, strengthening Content and evaluating. Brand Dana already has a strong character for online business activists because Brand Dana has 7 steps of Content Marketing.

Efektivitas Penggunaan Aplikasi Whatsapp Dalam Metode Pembelajaran Daring Salsabila Ladesta Susanto; Priatna Priatna; Isa Wijayanti
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 3 No. 3 (2023): November : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v3i3.648

Lack of education in people's lives will of course hinder the progress and development of a country, and it will be difficult for the prosperity and well-being of its people to be realized. The aim of this research is to determine the effectiveness of online learning using the WhatsApp application for members of HIMAKOM 2019, BSD, South Tangerang City. Effectiveness means there is an influence that can produce results, efficiency and effectiveness. WhatsApp is one of the most commonly used communication applications on smartphones to interact, communicate and discuss and is even used for learning. Researchers use stimulus response theory in which the important learning is input in the form of stimulus and output in the form of response. Stimulus is whatever the teacher gives to students, while response is the student's reaction or response to the stimulus given by the teacher. The total population and sample are HIMAKOM members, totaling 58 BSD students, South Tangerang class of 2019. The results of hypothesis testing show that understanding the effectiveness of using the WhatsApp application has quite a significant effect on online learning, as evidenced by the t-count of 8.273 > 1.671 which is greater than t- table or significant value t < a = 0.05, then the effectiveness of using the WhatsApp application (X) influencing online learning (Y) is significant. This means that Ha is accepted and H0 is rejected, so it can be concluded that the effectiveness of using the WhatsApp application has a significant effect on online learning.

STRATEGI SOSIAL MEDIA PAYTREN DALAM MENINGKATKAN BRAND IMAGE (Studi Kasus Content Creative 4.0 di Instagram) Ade Budi Santoso; Isa Wijayanti
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 6 No. 4 (2021): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v6i4.1592

Penelitian ini menggunakan teori revolusi digital, New Wave Marketing dan analisis Engagement Rate. Penelitian ini menggunakan pendekatan kualitatif dengan metode penelitian studi kasus dan paradigma penelitian konstruktivis. Hasil penelitian ini adalah bagaimana Content Creative bisa meningkatkan Brand Image melalui media sosial Instagram Paytren, bagaimana melalui Content Paytren berusaha untuk menarik Image dengan para konsumennya, hal itu sesuai dengan konsep Content Marketing dimana hubungan suatu Brand dengan konsumennya bersifat Horizontal. Dalam meningkatkan Brand Image melalui content pada media social Instagram, Paytren menggunakan unsur yang terdapat pada konsep New Content Marketing 7 (Tujuh) langkah Content Marketing yaitu: mentukan tujuan, memetakan target, menentukan tema besar dari Content yang disajikan, menentukan kapan dan siapa yang membuat Content, mendistribusikan Content, penguatan Content dan evaluasi. Brand Paytren sudah memiliki karakter yang kuat pada penggiat bisnis Online dikarenakan Brand Paytren memiliki 7 langkah Cotent Marketing.

STRATEGI SOSIAL MEDIA DANA.ID DALAM MENINGKATKAN BRAND IMAGE (Studi Kasus Content Creative 4.0 di Instagram) Ade Budi Santoso; Isa Wijayanti; Saiful Romadon
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 7 No. 4 (2022): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v7i4.1936

Dana is an Indonesian digital wallet designed to make every non-cash and non-card transaction digitally, both online and offline, run quickly, practically and with guaranteed security. The purpose of this journal is to find out and examine how the Concept of Content Creative 4.0 PT. Espay Debit Indonesia in improving Brand Image and reviewing the Engagement Rate Content Creative 4.0 through Instagram @dana.id Media to increase Brand Image Users, Dana Followers. This research uses digital revolution theory, New Wave Marketing and Engagement Rate analysis. This research uses a qualitative approach with case study research methods and constructivist research paradigms. The results of this study are how Content Creative can improve Brand Image through Dana's Instagram social media, how through Content Dana tries to attract images with its consumers, this is in accordance with the concept of Content Marketing where the relationship between a Brand and its consumers is horizontal. In improving Brand Image through content on Instagram social media, Dana uses the elements contained in the New Content Marketing 7 (Seven) steps of Content Marketing, namely: setting goals, mapping targets, determining the major themes of the content presented, determining when and who makes Content, distributing Content, strengthening Content and evaluating. Brand Dana already has a strong character for online business activists because Brand Dana has 7 steps of Content Marketing.

Pengaruh Trend Tiktok Velocity Terhadap Perubahan Komunikasi Budaya Anggota HIMAKOM UBSI Kaliabang dan Cut Mutia Bekasi Rizkia Maulidina Citra Kartika; Allifia Cahyani Junaedi; Arsya Azikra; Farrel Rayandra J; Fadly Alfarizi R; Fidila Rika Aniqoh; Grisselda Sekar Herdayani; Maharani Savitri; Mumtaz Ziaulhaq Hidayatullah; Nanda Arya Widi Pratama; Ruth Destini Simorangkir; Sheila Aulia Palma; Setyawan Djoti; Zaidan Syauqillah; Isa Wijayanti
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.7497

This study aims to determine the influence of the TikTok Velocity trend on the changes in cultural communication among members of the Communication Science Student Association (HIMAKOM) at Universitas Bina Sarana Informatika (UBSI) Kaliabang and Cut Mutia campuses. TikTok Velocity is a popular visual trend among students, characterized by fast-cut motion effects used to express personal identity through short videos. The research adopts a quantitative approach using a descriptive-correlational method. The sample consists of 33 respondents selected from a population of 48 active HIMAKOM members using simple random sampling. Data collection was conducted through questionnaires with a Likert scale and analyzed using validity and reliability tests, Pearson correlation, and t-test. The results show a significant influence between the TikTok Velocity trend and changes in cultural communication, with a correlation coefficient of 0.992 and a significance value of p < 0.001. Most respondents demonstrated high involvement in the velocity trend and acknowledged a shift in their communication style towards more visual, expressive, and symbolic forms. Theoretical frameworks used include the Diffusion of Innovations, Cultural Communication, Uses and Gratification, and New Media Theory. It can be concluded that the TikTok Velocity trend plays a role in shaping new ways for students to interact and convey cultural messages in the digital era.

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