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All Journal Sketsa Bisnis TEKNOLOGI PANGAN : Media Informasi dan Komunikasi Ilmiah Teknologi Pertanian MES Management Journal Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis

Kholid Murtadlo

Unknown Affiliation

Author-ID : 3889022

Religion Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 7 Documents Claim Missing Document

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Articles

PEMANFAATAN LIMBAH BIJI NANGKA MENJADI DODOL DAN KERUPUK Deny Utomo; Kholid Murtadlo; Cahyuni Novia

Publisher : Program Studi Ilmu dan Teknologi Pangan, Universitas Yudharta, Pasuruan

Pemanfaata limbah biji nangka menjadi kerupuk dan dodol merupakan salah satu altenatif makanan baru yang kaya akan nutrisi. Tujuan penelitian ini adalah memberikan pengetahuan kepada mitra mengenai diversifikasi olahan biji nangka. Metode yang digunakan dalam pelaksanaan ini adalah pelatihan dan pengumpulan data dilakukan dengan wawancara dan kuesioner pada pada kedua mitra. Hasil secara keseluruhan mitra kerja dapat membuat kerupuk dan dodol mangga serta dapat melakukan pengemasan dengan baik dan produk dapat dikembangkan.

PENGARUH PENERAPAN CORPORATE SOCIAL RESPONBILITYTERHADAP CITRA PERUSAHAAN PT TIRTA INVESTAMA KEBONCANDI PADA MASYARAKAT DESA JELADRI WINONGAN PASURUAN Kholid Murtadlo

Publisher : Universitas Yudharta Pasuruan

Abstract Corporate image is how the public receives external communications effort through an organization that serve as the public response to the overall offering by the company and is defined as the number of beliefs, ideas and the public image of a company / organization. Variabel in this study is X1 (Community Support), X2 (Environment), X3 (Product) and Y (Corporate Image). Framework in partial allegedly having an X1 to variabel Y, while the X2 variabel also affects the variabel Y and variabel X3 dominant influence on the variable Y. The research results of logit regression analysis is, for variabel X1 (Community Support) β by 0843 while 9,041 Wald and Probability for 0003 amounted to 2,323 Exp.β with significant results. For the variabel X2 (Environment) of 0.542 whereas β Wald 7216 and 0007 amounted to Exp.β probability of 1.720 with significant results. For variabel X3 (Product) by 0526 whereas β Wald 4,131 and Probability for 0042 amounted to 1,692 Exp.β with significant results. Corporate Social Responsibility is a social responsibility by companies / organizations on what has been done by the company / organization in the form of activities that will have an impact on the environment, especially to the possibility of environmental damage getting worse. From the above definition it is clear that CSR greatly affect the image of a company. Basically the judge said the company is good or bad can be seen through the provision set forth, for the community or the public may not give a good impression without knowing assistance as outlined by the company.

Pengaruh Kompetensi Kewirausahaan, Kompetensi Sumber Daya Manusia, dan Supply Chain Management Terhadap Kinerja UKM dan Keunggulan Bersaing Kholid Murtadlo; Hanan

Publisher : Universitas Yudharta Pasuruan

English This test aims to determine: 1) effect of entrepreneurship competence on sme performance 2) effect of entrepreneurship competence on competitive advantages 3) effect of hr competence on sme performance 4) effect of hr competence on competitive advantages 5) effect of supply chain management on sme performance 6) effect of supply chain management on competitive advantage 7) effect of sme performance on competitive advantage.This research variable includes dependent and independent variables. The dependent variable used is SME Performance and Competitive Advantage. While the independent variables consist of Entrepreneurship Competence, HR Competency and Supply Chain Management. The sampling technique uses non-probability sampling technique using 74 owners of SMEs processing fishery products. The data used in this study was carried out with quantitative data collection techniques. The data analysis technique used is path analysis. The results of this study indicate that 1) entrepreneurship competence influences the performance of sme, 2) entrepreneurship competency influences competitive advantage, 3) hr competency influences sme performance, 4) hr competency influences competitive advantage, 5) supply chain management affects sme performance , 6) supply chain management influences competitive advantage, 7) sme performance influences competitive advantage. Keywords: Entrepreneurship Competence, Human Resource Competence, Supply Chain Management, SME Performance and Competitive Advantage. Indonesia Pengujian ini bertujuan untuk mengetahui : (1) pengaruh kompetensi kewirausahaan terhadap kinerja UKM (2) pengaruh kompetensi kewirausahaan terhadap keunggulan bersaing (3) pengaruh kompetensi sdm terhadap kinerja UKM (4) pengaruh kompetensi sdm terhadap keunggulan bersaing (5) pengaruh supply chain management terhadap kinerja UKM (6) pengaruh supply chain management terhadap keunggulan bersaing (7) pengaruh kinerja UKM terhadap keunggulan bersaing. Variabel penelitian ini meliputi variabel dependen dan independen. Variabel dependen yangdigunakan yaitu Kinerja UKM dan Keunggulan Bersaing. Sedangkan variabel independen terdiri dari kompetensi kewirausahaan, kompetensi sdm dan supply chain management. Teknik pengambilan sampel menggunakan teknik non probability sampling dengan menggunakan 74 pemilik UKM pengolahan hasil perikanan. Data yang di gunakan dalam penelitian ini dilakukan dengan teknik pengumpulan data kuantitatif. Teknik analisis data yang digunakan adalah analisis jalur (path analysis) Hasil penelitian ini menunjukkan bahwa 1) kompetensi kewirausahaan berpengaruh terhadap kinerja UKM, 2) kompetensi kewirausahaan berpengaruh terhadap keunggulan bersaing, 3) kompetensi sdm berpengaruh terhadap kinerja UKM, 4) kompetensi sdm berpengaruh terhadap keunggulan bersaing, 5) supply chain management berpengaruh terhadap kinerja UKM, 6) supply chain management berpengaruh terhadap keunggulan bersaing, 7) kinerja UKM berpengaruh terhadap keunggulan bersaing. Keywords: Kompetensi Kewirausahaan, Kompetensi SDM, Supply Chain Management, Kinerja UKM dan Keunggulan Bersaing.

Pengaruh Brand Image Dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Dan Kepuasan Konsumen Pada Pembelian Produk Somethinc Di Kabupaten Pasuruan Yeni Kusuma Ningsih; Kholid Murtadlo
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 5 (2023): Oktober : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i5.194

Thel purposel of this papelr is to analyzel: 1) To deltelrminel thel elffelct of Brand Imagel on Purchasing Delcisions in purchasing Somelthing products. 2) To deltelrminel thel elffelct of brand imagel on consumelr satisfaction in purchasing Somelthing products. 3) To deltelrminel thel elffelct of Ellelctronic Word Of Mouth on Purchasing Delcisions in purchasing Somelthing products. 4) To deltelrminel thel elffelct of Ellelctronic Word Of Mouth on Consumelr Satisfaction in purchasing Somelthing products. 5) To deltelrminel thel elffelct of Purchasel Delcision on Consumelr Satisfaction. 6) To deltelrminel thel elffelct of Brand Imagel and Ellelctronic Word Of Mouth simultanelously on Purchasel Delcision and Consumelr Satisfaction. Thel typel of relselarch writteln by this writelr is associativel writing using a quantitativel approach. Thel sampling telchniquel was carrield out using thel Non Probability Sampling telchniquel with a purposivel sampling telchniquel with a population of 114 relspondelnts. With thel critelria: (1) Consumelrs ageld 17 yelars and ovelr (2) Havel purchaseld Somelthing products (3) Havel relvielweld skincarel products onlinel (4) Domicilel in Pasuruan Relgelncy. Whilel thel analysis telchniquel useld is path analysis or path analysis with calculation analysis tools using SPSS 22.

Pengaruh Paylater Dan Hedonic Shopping Motivation Terhadap Impulse Buying Dan Minat Beli Ulang Windi Eka Wulandari; Kholid Murtadlo
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 1 No. 4 (2023): OKTOBER: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v1i4.197

This research was conducted to determine the effect of the paylater and hedonic shopping motivation features on impulse buying and repurchase intention in Generation Z e-commerce Shopee users in Pasuruan Regency. This research was conducted on generation Z in Pasuruan district using the Shopee e-commerce, in 2023. The data collection technique used was a questionnaire which was distributed online via the Google form. The sample used in the study was 114 respondents with a purposive sampling method, namely determining the sample in which the people selected as the sample are in accordance with the purpose of conducting the research. In processing this research data is done by using the method of path analysis (Path Analysis).

Pengaruh Content Marketing Tiktok Dan Konformitas Terhadap Perilaku Konsumtif Dan Keputusan Pembelian Pada Konsumen Akun Tiktok @Deliwafa Deva Septiana Dewi; Kholid Murtadlo
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 1 No. 4 (2023): OKTOBER: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v1i4.202

The purpose of this study was to determine the influence of Tiktok Content Marketing (X1) and Conformity (X2) on Consumptive Behavior (Y1) and Purchase Decisions (Y2). This study uses an explanatory research approach with quantitative methods. The collection of research data is through distributing questionnaires or questionnaires. The population in this study are consumers of the @deliwafa tiktok account. While the sample used was 100 respondents with the purposive sampling method. The data analysis technique uses SPSS version 22 software, in which the data will be processed, described and discussed to answer and prove the hypotheses proposed. The research results are as follows: (1). Tiktok Content Marketing (X1) has a positive and significant effect on consumer behavior (Y1). (2). Conformity (X2) has a positive and significant effect on consumer behavior (Y1). (3). Tiktok Content Marketing (X1) has a positive and significant effect on Purchase Decision (Y2). (4). Conformity (X2) has a negative and significant effect on Purchase Decision (Y2). (5). Consumptive behavior (Y1) has a positive and significant effect on purchasing decisions (Y2).

Pengaruh Literasi Digital dan User Interface Terhadap Keputusan Pembelian dengan Perceive Ease of Use Sebagai Variabel Intervening pada Pengguna Acces By Kai Generasi Milenial dan Z di Kabupaten Pasuruan Sinta Hardianti; Kholid Murtadlo
MES Management Journal Vol. 4 No. 2 (2025): MES Management Journal
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i4.507

This study aims to determine the optimal digital literacy possessed by Acces by KAI users and the user interface on train ticket purchase decisions with perceived ease of use as an intervening variable for Millennial and Z Generation Acces by KAI Users in Pasuruan Regency. The sampling technique used is a non-probability sampling method with a puposive sampling sub-technique with a total of 96 respondents. respondents obtained from online questionnaires covering respondents in Pasuruan Regency. This research method uses quantitative methods by analyzing data using descriptive analysis techniques and Path Analysis tests with the help of SPSS version 22. From the results of the study it can be concluded that from the results of the t test, Digital Literacy has a positive and significant effect on Perceive Ease Of Use, User Interface has a positive and significant effect on Perceive Ease Of Use, Digital Literacy has a positive and significant effect on Purchasing Decisions, User Interface has no effect on Purchasing Decisions, Perceive Ease Of Use has a positive and significant effect on Purchasing Decisions. Based on the Sobel Test, Digital Literacy affects Purchasing Decisions through Perceive Ease Of Use as an intervening variable, User Interface affects Purchasing Decisions through Perceive Ease Of Use as an intervening variable.

Co-Authors Cahyuni Novia Deny Utomo Deva Septiana Dewi Hanan Sinta Hardianti Windi Eka Wulandari Yeni Kusuma Ningsih

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