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All Journal Habitat JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JASc (Journal of Agribusiness Sciences) Jurnal Abdi Insani
Rahmad Pulung Sudibyo
Universitas Muhammadiyah Malang
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pengaruh Penggunaan Digital Marketing terhadap Kinerja Pedagang Bunga di Desa Sidomulyo, Kota Batu Nur Ocvanny Amir; Rahmad Pulung Sudibyo; Mamlu Atul Hasanah
Jurnal Ekonomi Pertanian dan Agribisnis Vol 4, No 2 (2020)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2020.004.02.15

Abstract

Salah satu contoh usaha dibidang agribisnis yang telah menerapkan digital marketing adalah pedagang bunga yang berlokasi di Desa Sidomulyo, Kota Batu, Jawa Timur. Sebelumnya pedagang bunga di Desa Sidomulyo menerapkan sistem penjualan bunga secara konvensional. Selain itu, keterbatasan promosi melalui media publikasi seperti iklan di koran, majalah, penyebaran brosur di jalanan masih jarang dilakukan karena pertimbangan biaya promosi yang dikeluarkan terlalu besar, sehingga penjualan berjalan kurang maksimal. Adanya kondisi tersebut, menyebabkan beberapa pedagang bunga beralih kepenjualan bunga dengan media digital marketing. Pedagang bunga berharap dengan menerapkan digital marketing bisa meningkatkan efesiensi dan efektifitas usaha sehingga kinerja perusahaan bisa semakin membaik. Tujuan dari pelaksanaan kegiatan penelitian ini yaitu menganalisa pengaruh penerapan digital marketing terhadap kinerja pedagang bunga di Desa Sidomulyo setelah menerapkannya dalam aktivitas bisnis. Populasi pada penelitian ini yaitu pedagang bunga di Desa Sidomulyo Kota Batu yang telah menggunakan digital marketing. Cara pengambilan sampel menggunakan metode sensus dengan jumlah responden 32 orang. Metode analisis menggunakan analisis deskriptif kuantitatif dengan teknik analisis Smart PLS. Hasil pengujian antara pengaruh digital marketing dari interaksi antara pelanggan dan pengusaha menunjukkan nilai jalur koefisien sebesar 0,317, nilai T Statistik sebesar 1,982 dan p value 0,045<0,05 sehingga dapat ditarik kesimpulan bahwa hipotesis diterima, sehingga terdapat pengaruh digital marketing dari interaksi antara pelanggan dan pengusaha terhadap kinerja pedagang bunga di Desa Sidomulyo, Kota Batu. Hasil pengujian dari kinerja pedagang bunga nilai T Statistik semuanya lebih besar dari 1,96 sehingga ditarik kesimpulan bahwa memberikan pengaruh yang positif terhadap adanya digital marketing pada bunga di Desa Sidomulyo, Kota Batu.
Analysis Of Factors Affecting The Consumption Of Fruit And Vegetables For Student Of Agribusiness Major, University Of Muhammadiyah Malang Ary Bakhtiar; M. Roja Afwihi; harpowo harpowo; Rahmad Pulung Sudibyo
JASc (Journal of Agribusiness Sciences) Vol 3, No 2 (2020): "JASc" JOURNAL OF AGRIBUSINESS SCIENCES
Publisher : JASc (Journal of Agribusiness Sciences)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (711.32 KB) | DOI: 10.30596/jasc.v3i2.4738

Abstract

Fruits and vegetables are agricultural commodities that are often consumed by the community in meeting their basic needs.  Student consumption patterns tends to be less in consuming fruits and vegetables because they are starting to be displaced by fast food.  The aim of this study was to determine the effect of socio-economic factors, knowledge, and social environment as well as the most influential factors on fruit and vegetable consumption for students of the Department of Agribusiness. This research was conducted purposively at the University of Muhammadiyah Malang.  The sampling method uses simple random sampling with 90 respondents.  The analytical method uses quantitative descriptive analysis and data analysis uses multiple linear regression test.  The results of this study indicate that social, economic, knowledge, and social environment factors simultaneously have a significant effect on fruit and vegetable consumption for students of the Department of Agribusiness, University of Muhammadiyah Malang.  Partially socioeconomic factors did not significantly influence fruit and vegetable consumption for students of the Department of Agribusiness, University of Muhammadiyah Malang.  This can be because students prefer more fast food that is practical and can be directly eaten compared to fruits and vegetables that must be peeled and washed before consuming them.  Social environmental factors have the greatest influence on fruit and vegetable consumption for students of the Department of Agribusiness, University of Muhammadiyah Malang.
PENINGKATAN KAPASITAS PRODUKSI IKAN MELALUI PENERAPAN MANAJEMEN KUALITAS AIR DAN PROBIOTIK DI KELOMPOK RAJA OLING KECAMATAN SUKUN KOTA MALANG Ganjar Adhywirawan Sutarjo; Rahmad Pulung Sudibyo
Jurnal Abdi Insani Vol 7 No 1 (2020): Jurnal Abdi Insani Universitas Mataram
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v7i1.302

Abstract

Sektor perikanan merupakan salah satu sektor utama dalam mewujudkan ketahanan pangan nasional, namun upaya pengembangan potensi perikanan budidaya khususnya perikanan budidaya air tawar memiliki tantangan dalam pengelolaannya diantaranya adalah menurunnya mutu lingkungan akibat pencemaran, semakin meningkatnya harga pakan buatan pabrik, dan tingginya serangan penyakit yang di sebabkan oleh belum tepatnya penerapan sistem budidaya ikan. Kondisi tersebut, perlu mendapatkan perhatian salah satunya melalui program pengabdian masyarakat internal (PPMI) yang dilaksankan oleh tim perikanan Universitas Muhammadiyah Malang bersama mitra kelompok pembudidaya ikan ”Raja Oling”. Tujuan dari program PPMI adalah untuk meningkatkan ketrampilan dan pengetahuan mitra terkait cara budidaya ikan yang baik (CBIB), meningkatkan kemampuan Mitra dalam menerapkan manajemen kualitas air melalui penerapan biofilter tanaman air dan pengelolaan mutu air secara berkala, serta meningkatkan ketrampilan dan pengetahuan mitra dalam penggunaan dan perbanyakan probiotik berbasis bahan baku lokal. Kegiatan ini dilaksanakan selama 1 tahun, bertempat di masyarakat pembudidaya ikan yang tergabung dalam kelompok “Raja Oling” di Kelurahan Gadang Kecamatan Sukun Kota Malang. Metode program yang digunakan adalah melalui pelatihan dan pendampingan peningkatan ketrampilan dan pengetahuan mitra tentang cara budidaya ikan yang baik dan ramah lingkungan. pelatihan dan pendampingan teknik pengelolaan kualitas air budidaya ikan air tawar, serta meningkatkan keterampilan mitra terkait teknik perbanyakan probiotik berbasis bahan baku lokal. Hasil kegiatan pelatihan dan pendampingan penerapan manajemen kualitas air pada kegiatan budidaya ikan lele, manajemen budidaya ikan dan konstruksi kolam, dan proses pembuatan pakan ikan mandiri dan perbanyakan probiotik berbasis bahan baku lokal dapat diterima sangat baik, dan berdasarkan evaluasi dapat meningkatkan kapasitas produksi sekaligus perbaikan sistem budidaya ikan di kelompok tani Raja Oling.
The Effects of Non-Cash Transactions on Consumer Satisfaction (A Case Study on Consumers of the Oro-Oro Dowo Market, Malang) Ary Bakhtiar; Harpowo Harpowo; Rahmad Pulung Sudibyo; Amanina Nur Fitria; Wahid Muhammad Shodiq
HABITAT Vol. 32 No. 3 (2021): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2021.032.3.17

Abstract

The Internet of think is considered incredibly adaptable in the present digital world, one of which is non-cash payments, making it easier, faster, and decreasing human errors. It is not surprising that the government is now promoting Gerakan Nasional Non-Tunai (GNNT) program by ratifying a new application owned by one of the BUMN subsidiaries to enable payment transactions. The GNNT is now being encouraged in many sectors of Indonesian needs, including traditional markets. The objectives of this study were: 1) identifying the consumer characteristics who uses non-cash payment applications in Oro-Oro Dowo market Malang, and 2) investigating the impact of service quality, product image, and promotion on consumer satisfaction as non-cash payment application users. The research site was in Oro-Oro Dowo market, Malang. It is the first traditional market to employ non-cash payments as a payment option, with the research period beginning in April 2020. This study had 100 participants selected through the distribution of questionnaires. The data analysis employed Partial Least Squares-Structural Equation Modeling. The findings showed that the majority of respondents who use non-cash applications were female consumers (76%), had an average age of 20-25 years (47%), had undergraduate education (46%), worked as private employee (37%), and had an average income of < Rp2.000.000 (37%). The path coefficient test revealed that product image and promotion variables had a significant effect on consumer satisfaction as they had a sig value of > 0.05 while the application service variable had a sig value greater than 0.05, it had a negligible effect on consumer satisfaction.
Co-Authors Amanina Nur Fitria Ary Bakhtiar Ganjar Adhywirawan Sutarjo Harpowo M. Roja Afwihi Mamlu Atul Hasanah Nur Ocvanny Amir Wahid Muhammad Shodiq