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All Journal Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Journal of Business Application
Muhammad Amin
STIA Said Perintah

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The Impact of Brand Reputation, Brand Equity and Brand Competence on Brand Loyalty Muhajer Makatita; Muhammad Amin; Herman Surijadi
Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Vol. 3 No. 1 (2022): Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis
Publisher : Univiversitas Dr. Djar Wattiheluw

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/PublicPolicy.v3.i1.p27-41

Abstract

The aims of this study were to test and analyze the impact of reputation, equity and brand competence to the handphone brandloyalty in Ambon city. The Population in this study were all the handphone users in Ambon City. The sampling technique used in this study was purposive sampling which took 75 respondents matched with the criteria. Multiple linier regression was used to analyze the data. The result showed that the variable of reputation, equity, and brand competence had positive and significant impact on the handphone brand loyalty in Ambon City. This can be proven through the regression coefficient of reputation, equity, and brand competence in which if the score of reputation, equity, and brand competence improves, the score of loyalty will also improve. Therefore, it can be said that the improvement of reputation, equity, and brand competence will improve the loyalty of handphone brand in Ambon City.
Pengaruh Pengembangan Objek Wisata dan Tingkat Kunjungan Wisatawan Terhadap Pertumbuhan Ekonomi Masyarakat Muhammad Amin; Yuslan Idrus; Diana Puturuhu
Journal of Business Application Vol. 2 No. 1 (2023): Journal of Business Application
Publisher : Univiversitas Dr. Djar Wattiheluw

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v2.i1.p16-29

Abstract

This study aims to analyze the impact of the development of tourist objects and tourist visits on the community's economy (a study on the Kuako beach tourism object, Soahuku Village, Amahau District, Central Maluku Regency, Maluku Province). Data collection was carried out through observation, interviews and questionnaires. The population in the study were all people around the Kuako beach and tourists visiting the Kuako beach during the period July 2022 to February 2023. The sample was drawn using a purposive sampling method with a final sample of 71 respondents. Research data were analyzed using multiple linear regression analysis. The results of the study show that the development of tourist objects and the level of tourist visits have a positive and significant impact on the people's economy.
Co-Authors Diana Puturuhu Herman Surijadi Muhajer Makatita Yuslan Idrus