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All Journal Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis
Muhajer Makatita
STIA Said Perintah

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Kontribusi Dampak Disiplin Kerja dan Kemampuan Kerja Terhadap Kinerja Pegawai Muhajer Makatita
Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Vol. 1 No. 1 (2020): Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis
Publisher : Univiversitas Dr. Djar Wattiheluw

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/PublicPolicy.v1.i1.p47-60

Abstract

This study aims to study and analyze the influence of work discipline style and work ability on the performance of civil service police officers in Central Maluku Regency, Maluku Province. The survey data collection used a questionnaire instrument with a total sample of 79 employees using census techniques. The results of testing using multiple linear regression analysis techniques show that; work discipline and work ability proved to have a positive and significant effect on the performance of employees of the Civil Service Police Unit of Central Maluku Regency, Maluku Province. This means that the drive to increase work discipline and work ability will trigger an increase in the performance of employees of the Civil Service Police Unit of Central Maluku Regency, Maluku Province.
The Impact of Brand Reputation, Brand Equity and Brand Competence on Brand Loyalty Muhajer Makatita; Muhammad Amin; Herman Surijadi
Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Vol. 3 No. 1 (2022): Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis
Publisher : Univiversitas Dr. Djar Wattiheluw

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/PublicPolicy.v3.i1.p27-41

Abstract

The aims of this study were to test and analyze the impact of reputation, equity and brand competence to the handphone brandloyalty in Ambon city. The Population in this study were all the handphone users in Ambon City. The sampling technique used in this study was purposive sampling which took 75 respondents matched with the criteria. Multiple linier regression was used to analyze the data. The result showed that the variable of reputation, equity, and brand competence had positive and significant impact on the handphone brand loyalty in Ambon City. This can be proven through the regression coefficient of reputation, equity, and brand competence in which if the score of reputation, equity, and brand competence improves, the score of loyalty will also improve. Therefore, it can be said that the improvement of reputation, equity, and brand competence will improve the loyalty of handphone brand in Ambon City.
Co-Authors Herman Surijadi Muhammad Amin