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All Journal Jurnal Ilmiah Ekonomi Islam Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business PEDAGOGIK : JURNAL PENDIDIKAN Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Jurnal Ilmiah Edunomika (JIE) GUYUB: Journal of Community Engagement Hakam : Jurnal Kajian Hukum Islam dan Hukum Ekonomi Islam Science and Education Journal Journal of Innovative and Creativity IJED: International Journal of Economy Development Research Growth: Journal Management and Business
Muh. Hamzah
Universitas Nurul Jadid
Religion Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Other

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The Strategi Desain Kemasan dan Label Sebagai Upaya Peningkatan Daya Jual Produk: Strategi Desain Kemasan dan Label Sebagai Upaya Peningkatan Daya Jual Produk M Iqbal Arisandi; Muh. Hamzah
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2054

Abstract

Penelitian ini bertujuan untuk mengkaji peran strategi desain kemasan dan label dalam meningkatkan daya jual produk pada UMKM Bak Mus di Kedung Rejoso, Probolinggo. Fokus utama penelitian ini adalah bagaimana kemasan yang menarik dan label yang informatif dapat membangun kepercayaan serta minat beli konsumen. Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus, dengan teknik pengumpulan data berupa wawancara mendalam, observasi langsung, dan dokumentasi terhadap pemilik usaha serta karyawan di bidang produksi dan pemasaran. Hasil penelitian menunjukkan bahwa penerapan kemasan model standing pouch dengan elemen visual menarik seperti warna, logo, dan identitas produk, serta label yang mencantumkan informasi lengkap seperti komposisi bahan, tanggal kedaluwarsa, dan izin edar, mampu meningkatkan citra produk dan mendorong peningkatan penjualan. Disimpulkan bahwa strategi desain kemasan dan label yang tepat, didukung oleh kualitas produk yang konsisten, harga yang kompetitif, dan promosi digital, efektif dalam memperluas jangkauan pasar dan memperkuat daya saing UMKM,
PENGARUH PENGGUNAAN QRIS DAN CASHLESS LIFESTYLE TERHADAP FREKUENSI TRANSAKSI PENGGUNA PADA GENERASI Z DI KECAMATAN MARON Galang Khairan Iqbal Eudriana; Muh Hamzah
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 3 (2026): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/6sfvp216

Abstract

This study aims to analyze the effect of the use of the Quick Response Code Indonesian Standard (QRIS) and a cashless lifestyle on the transaction frequency of Generation Z users in Maron District. The rapid development of digital payment technology has transformed consumer behavior, particularly among Generation Z, which tends to adopt digital financial innovations more readily. This study employed a quantitative approach using a survey method. The research population consisted of Generation Z individuals residing in Maron District who had used QRIS as a payment method. The sample was selected using purposive sampling, with respondents aged 17–27 years who actively conducted transactions using QRIS. Data were collected through a questionnaire based on a Likert scale and analyzed using multiple linear regression to examine the individual and simultaneous effects of the independent variables. The results indicate that the use of QRIS has a positive and significant effect on transaction frequency, as it provides convenience, speed, security, and efficiency in payment transactions. Furthermore, a cashless lifestyle also has a positive and significant effect on transaction frequency, indicating that the greater the tendency of individuals to adopt a cashless lifestyle, the higher their transaction frequency. Simultaneously, the use of QRIS and a cashless lifestyle significantly influence the transaction frequency of Generation Z users in Maron District. These findings are expected to provide valuable insights for digital payment service providers and policymakers in promoting the adoption of cashless payment systems within the community.
Pengaruh Diskon dan Voucher GrabFood terhadap Intensitas Pembelian Kuliner oleh Konsumen Generasi Z di Kabupaten Situbondo Riyan Laili; Muh Hamzah
Science and Education Journal (SICEDU) Vol 5 No 2 (2026): Science and Education Journal 2026
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/sicedu.v5i2.1083

Abstract

Penelitian ini dilatarbelakangi oleh pesatnya pertumbuhan layanan pesan-antar makanan berbasis aplikasi di Indonesia, khususnya GrabFood, yang secara rutin menghadirkan program potongan harga dan voucher sebagai daya tarik bagi konsumen, termasuk kelompok Generasi Z yang tumbuh akrab dengan teknologi digital. Studi ini bertujuan mengukur seberapa besar diskon dan voucher yang ditawarkan GrabFood berkontribusi terhadap frekuensi pembelian produk kuliner oleh konsumen Generasi Z di Kabupaten Situbondo, baik secara terpisah maupun bersama-sama. Pendekatan yang digunakan bersifat kuantitatif dengan desain asosiatif kausal. Data dihimpun melalui kuesioner berskala Likert yang disebarkan kepada 399 responden Generasi Z pengguna GrabFood di Kabupaten Situbondo, dengan jumlah sampel ditentukan melalui rumus Slovin dan teknik penarikan sampel purposive sampling. Analisis data dilakukan menggunakan regresi linear berganda, dilengkapi uji asumsi klasik serta pengujian hipotesis secara parsial (uji t) dan simultan (uji F). Hasil pengolahan data menunjukkan bahwa diskon berpengaruh positif dan signifikan terhadap intensitas pembelian, ditunjukkan oleh nilai t hitung 5,980 yang melampaui t tabel 1,966 pada taraf signifikansi 0,000. Voucher juga terbukti berpengaruh positif dan signifikan, dengan t hitung 6,094 yang lebih besar dari t tabel 1,966 pada signifikansi 0,000. Secara simultan, kedua variabel tersebut berpengaruh positif dan signifikan terhadap intensitas pembelian, dibuktikan dengan F hitung 49,977 yang melampaui F tabel 3,02 pada signifikansi 0,000. Koefisien determinasi (R Square) sebesar 0,202 mengindikasikan bahwa diskon dan voucher secara bersama-sama mampu menjelaskan 20,2 persen variasi intensitas pembelian, sementara 79,8 persen sisanya dipengaruhi faktor lain di luar model, seperti kualitas produk, kepercayaan merek, dan kemudahan berbelanja.
Unlocking Students’ E-Wallet Adoption: The Roles of Service Features, Security, and Ease of Use Ahmad Junaidi; Muh Hamzah
Growth: Journal Management and Business Vol. 4 No. 01 (2026): June 2026
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/growth.v4i01.1488

Abstract

The rapid advancement of financial technology (fintech) has accelerated the adoption of electronic wallets (e-wallets) as one of the most widely used digital payment instruments among university students. However, users' intention to adopt e-wallets is influenced by various factors related to service quality and application characteristics. This study aims to examine the effects of service features, security, and perceived ease of use on the intention to use e-wallets among students of Universitas Nurul Jadid. This research employed a quantitative approach with an associative research design. Primary data were collected through questionnaires distributed to 246 respondents selected using a purposive sampling technique. Data were analyzed using multiple linear regression with the assistance of SPSS software, following validity, reliability, and classical assumption tests. The results indicate that, partially, service features (t = 6.499; p < 0.001), security (t = 5.917; p < 0.001), and perceived ease of use (t = 3.277; p = 0.001) have a positive and significant effect on the intention to use e-wallets. Simultaneously, the three independent variables also have a significant effect on the intention to use e-wallets, with an F-value of 227.544 (p < 0.001). Furthermore, the coefficient of determination (R²) of 0.738 indicates that 73.8% of the variance in e-wallet usage intention can be explained by service features, security, and perceived ease of use, while the remaining 26.2% is explained by other factors outside the proposed model. These findings suggest that improving service features, strengthening security systems, and enhancing application usability are essential strategies for increasing university students' intention to adopt e-wallets as a digital payment method. The study contributes to the digital payment adoption literature by demonstrating that technology-related convenience alone is insufficient to explain adoption intention and that functional service features and perceived security should be considered alongside ease of use when explaining e-wallet acceptance among university students.
Co-Authors Abdul Wafi Ach. Waqif Arofah Achmad Febrianto Ahmad Junaidi Ainol Yakin Alviana Novita Sari Eka Fatma Ramadhani Eka Novita Sari Faiqotul Karimah Farida Nurul Aisyah Farisa Irwayu Farisa Irwayu Fathor Rozi Galang Khairan Iqbal Eudriana Gufron, Moh Idil Husnul Khotimah Intan Ramadhani Jui Amalia Khoirul Anwar M Iqbal Arisandi Moh Solihin Mohammad Syaiful Suib Nadila Syalsadila Nailul Izzah Nurul Isma Putri Meilani Purwanti Riyan Laili Robbiyono Robbiyono Rusida Rusida Saifuddin Septian Fiktor Riyantoro Silviana Devi Siti Nurbayah Subairi Subairi Tartila Tartila Wildatul Aluf Winda Puspita