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All Journal Jurnal Inovasi Bisnis (Inovbiz) BIMA Jurnal Bisnis dan Manajemen
Rahmatul Jannatin Naimah
Politeknik Negeri Banjarmasin
Economics, Econometrics & Finance

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THE EFFECTIVENESS OF HEALTH PROTOCOL AND COVID-19 PREVENTION ADVERTISEMENTS USING CUSTOMER RESPONSE INDEX (CRI) ON THE COMMUNITY IN BANJARMASIN CITY Rahmatul Jannatin Naimah; Rudy Haryanto; Muhammad Wahyu Wardhana
Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 2 (2021)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v9i2.2000

Abstract

The aim of this research is to determine the Awareness, Comprehend, Interest, Intention, and Action levels of people in Banjarmasin City regarding the Covid-19 prevention and health protocol through advertisements. It also aims to measure the effectiveness of this advertisement using the Customer Response Index (CRI). This research used the quantitative descriptive approach and was carried out in Banjarmasin City in August 2020 using a total sample size of 100 people. The sample comprised males and females above the age of 18 and ever saw the advertisement of health protocol and covid-19 prevention on national and local TV stations or social media. Data were obtained from the respondents using online questionnaires developed based on CRI dimensions. The result showed that the people in Banjarmasin have 79% of Awareness, 91% of Comprehend, 92% of Interest, 76% of Intention, and 93% Action after seeing the Covid-19 advertisement. Furthermore, the Customer Respond Index (CRI) was 46.75% and quite effective, while the Awareness and Intention received the lowest response among all CRI dimensions. Thus, in the future, these two variables should be further improved.
Pengaruh Motivasi Membayar Pajak Dan Tingkat Pendidikan Terhadap Kepatuhan Wajib Pajak Orang Pribadi Di Kota Banjarmasin Deela Alfina; Rahmatul Jannatin Naimah
BIMA: Jurnal Bisnis dan Manajemen Vol 1 No 1 (2022): BIMA Jurnal Bisnis dan Manajemen
Publisher : P3M Politeknik Negeri Banjarmasin

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Abstract

Saat ini penerimaan pajak dari Wajib Pajak Orang Pribadi secara nominal masih terlalu rendah. Motivasi Membayar Pajak dan Tingkat Pendidikan merupakan faktor dari dalam diri setiap Wajib Pajak Orang Pribadi yang dapat mempengaruhi Kepatuhan Wajib Pajak. Tujuan dari penelitian ini adalah (1) untuk mengetahui pengaruh motivasi membayar pajak secara parsial terhadap kepatuhan Wajib Pajak Orang Pribadi Kota Banjarmasin,(2) untuk mengetahui tingkat pendidikan secara parsial terhadap keaptuhan Wajib Pajak Orang Pribadi Kota Banjarmasin, dan (3) untuk mengetahui pengaruh motivasi membayar pajak dan tingkat pendidikan secara simultan terhadap kepatuhan Wajib Pajak Orang Pribadi di Kota Banjarmasin. Penelitian ini merupakan jenis penelitian kuantitatif. Data yang digunakan adalah data primer dan sekunder. Teknik pengumpulan data menggunakan teknik observasi, kuesioner, dan dokumentasi. Jumlah sampel yang diambil sebanyak 50 orang dengan ketentuan Wajib Pajak Orang Pribadi yang berdomisili di Kota Banjarmasin.Teknik analisa data yang digunakan adalah analisis regresi linear berganda. Hasil penelitian ini menunjukkan bahwa (1) variabel Motivasi Membayar Pajak secara parsial berpengaruh positif dan signifikan terhadap Kepatuhan Wajib Pajak Orang Pribadi Kota Banjarmasin, (2) variabel Tingkat Pendidikan secara parsial berpengatuh negatif dan tidak signifikan terhadap Kepatuhan Wajib Pajak Orang Pribadi Kota Banjarmasin. (3) variabel Motivasi Membayar Pajak dan Tingkat Pendidikan secara simultan berpengaruh positif dan signifikan terhadap Kepatuhan Wajib Pajak Orang Pribadi Kota Banjarmasin.
Pengaruh strategi promosi media sosial untuk meningkatkan keputusan pembelian mahasiswa pada kedai kopi di banjarmasin Rahmatul Jannatin Naimah; Redho Muhammad
BIMA: Jurnal Bisnis dan Manajemen Vol 1 No 2 (2022): BIMA: Jurnal Bisnis dan Manajemen
Publisher : P3M Politeknik Negeri Banjarmasin

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Abstract

The coffee shop business is growing rapidly in almost all major cities in Indonesia, and Banjarmasin is no exception. The number of coffee shops in Banjarmasin ultimately creates increasingly fierce competition between shops to get visitors or consumers. This study aims to determine whether promotion using social media has an effect on consumer purchasing decisions at Banjarmasin coffee shops. The research uses a quantitative approach. The data collection technique used is a questionnaire. The number of samples taken was as many as 100 people. And the coffee shop that is used as the object of research is the Kawai Coffee Shop in Banjarmasin. The results of a simple linear regression analysis state that there is a relationship between social media promotion and purchase decisions. The findings show that there are 2 groups of respondents in which in the Social Media Promotion 1 (PMS 1) group, social media promotion has a significant positive effect on consumer purchasing decisions, while the Social Media Promotion 2 (PMS 2) group has no significant effect on social media promotion decisions. consumer purchases
Co-Authors Deela Alfina MUHAMMAD WAHYU WARDHANA Redho Muhammad Rudy Haryanto