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All Journal Jurnal Inovasi Bisnis (Inovbiz) Jurnal Administrasi Publik dan Pembangunan (JPP) Asian Journal of Management, Entrepreneurship and Social Science
MUHAMMAD WAHYU WARDHANA
POLITEKNIK NEGERI BANJARMASIN
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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THE EFFECTIVENESS OF HEALTH PROTOCOL AND COVID-19 PREVENTION ADVERTISEMENTS USING CUSTOMER RESPONSE INDEX (CRI) ON THE COMMUNITY IN BANJARMASIN CITY Rahmatul Jannatin Naimah; Rudy Haryanto; Muhammad Wahyu Wardhana
Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 2 (2021)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v9i2.2000

Abstract

The aim of this research is to determine the Awareness, Comprehend, Interest, Intention, and Action levels of people in Banjarmasin City regarding the Covid-19 prevention and health protocol through advertisements. It also aims to measure the effectiveness of this advertisement using the Customer Response Index (CRI). This research used the quantitative descriptive approach and was carried out in Banjarmasin City in August 2020 using a total sample size of 100 people. The sample comprised males and females above the age of 18 and ever saw the advertisement of health protocol and covid-19 prevention on national and local TV stations or social media. Data were obtained from the respondents using online questionnaires developed based on CRI dimensions. The result showed that the people in Banjarmasin have 79% of Awareness, 91% of Comprehend, 92% of Interest, 76% of Intention, and 93% Action after seeing the Covid-19 advertisement. Furthermore, the Customer Respond Index (CRI) was 46.75% and quite effective, while the Awareness and Intention received the lowest response among all CRI dimensions. Thus, in the future, these two variables should be further improved.
KUALITAS PELAYANAN JASA EKSPEDISI TERHADAP KEPUASAN PELANGGAN PADA J&T EXPRESS CABANG LANDASAN ULIN Muhammad Wahyu Wardhana; Novi Shintia; Rika Novyanti; Riswan Yunida; Linda Permanasari
Jurnal Administrasi Publik dan Pembanguan Vol 4, No 2 (2022): JULI - DESEMBER 2022
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jpp.v4i2.6558

Abstract

Tujuan dari penelitian ini adalah 1) Untuk mengetahui kualitas pelayanan jasa ekspedisi terhadap konsumen pelanggan pada J&T Express Cabang Landasan Ulin. 2) Untuk mengetahui kualitas pelayanan seperti apa yang tepat dalam meningkatkan kepuasan pelanggan di jasa ekspedisi J&T Express Cabang Landasan Ulin. 3) Untuk mengetahui cara agar meningkatkan kualitas pelayanan disana dan juga sebagai bahan evaluasi kedepannya pada jasa ekspedisi J&T Express Cabang Landasan Ulin.Metode yang digunakan dalam melakukan penelitian ini adalah Kualitatif, yang mana  hanya menggunakan data yang berbentuk selain angka atau tanpa menggunakan angka-angka terhadap obyek penelitian. Sumber data yang digunakan adalah data primer dan  data  sekunder.  Variabel  yang  digunakan dalam penelitian ini adalah variabel bebas yaitu Kualitas Pelayanan  dan variabel terikat yaitu Kepuasan Pelanggan.Teknik pengumpulan data yang penyusun lakukan adalah Wawancara,observasi , dokumentasi dan kuesioner.Dari hasil penelitian ini dapat disimpulkan bahwa kualitas pelayanan jasa ekspedisi terhadap kepuasan pelanggan pada J&T Express Cabang Landasan Ulin Rata-rata responden menyatakan dimensi Bukti fisik (tangibility) termasuk kategori baik dengan skor 3,18. Rata-rata responden menyatakan dimensi Keandalan (realiability) termasuk kategori baik dengan skor 3,23. Rata-rata responden menyatakan dimensi Daya tanggap(responsiveness) termasuk kategori baik dengan skor 3,18. Rata-rata responden menyatakan dimensi Jaminan (assurance) termasuk kategori baik dengan skor 3,14. Rata-rata responden menyatakan dimensi Perhatian (empaty) termasuk kategori baik dengan skor 3,19Kata Kunci : Kualitas, Pelayanan, Kepuasan Pelanggan
The Effect of Personal Selling and Ease of Claim Settlement on the Increasing Number of Customers at PT. Jasindo Sharia Insurance Banjarmasin Riswan Yunida; Linda Permanasari; Muhammad Wahyu Wardhana; Novi Shintia; Hairul Anwar
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 01 (2023): Pebruary,Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

The research objectives are (1) To find out Personal Selling and Ease of Claim Settlement have a simultaneous effect on increasing the number of customers at PT. Jasindo Sharia Insurance Banjarmasin, (2) To find out Personal Selling and Ease of Claim Settlement have a partial effect on increasing the number of customers at PT. Jasindo Sharia Insurance Banjarmasin and (3) To find out the variables of Personal Selling and Ease of Claim Settlement which are the most dominant in influencing the increase in the number of customers at PT. Jasindo Sharia Insurance Banjarmasin. This research method is a quantitative study using a sampling technique for 100 customers of PT. Jasindo Sharia Insurance Banjarmasin as respondents. The data analysis technique uses multiple linear regression analysis techniques. The results of the study show that: (1) The independent variables; Personal Selling (X1) and Ease of Claim Settlement (X2) simultaneously affect the variable Increase in the Number of Customers (Y) by 24.6% and the remaining 75.4% is influenced by other variables in outside of this research. (2) Personal Selling Variable (X1) has a partial significant effect on the increase in the number of customers (Y) with a tcount of 3.577. (3) The Ease of Claim Settlement Variable (X2) has a partial significant effect on the Increase in the Number of Customers (Y) with a tcount of 1,968. (4) The Personal Selling variable has the most dominant influence on the increase in the number of customers (Y) with an r2 value of 0.116 or 11.6%.
Co-Authors Hairul Anwar Linda Permanasari Novi Shintia Rahmatul Jannatin Naimah rika novyanti Riswan Yunida Rudy Haryanto