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All Journal Jurnal Inovasi Bisnis (Inovbiz) INOVISH JOURNAL Ideas: Jurnal Pendidikan, Sosial dan Budaya Proceeding Applied Business and Engineering Conference Proceeding International Applied Business and Engineering Conference TANJAK : Jurnal Pengabdian Kepada Masyarakat
Diah Paramita Sari
Politeknik Negeri Bengkalis
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Journal : Jurnal Inovasi Bisnis (Inovbiz)

 1 
PENGARUH FAKTOR PSIKOLOGIS KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN KONSUMEN (Survei pada Pelanggan Koran Malang Pos di Kecamatan Klojen dan Blimbing Kota Malang) Halim Dwi Putra; Diah Paramita Sari
Inovbiz: Jurnal Inovasi Bisnis Vol 3, No 2 (2015)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v3i2.27

Abstract

Abstract:  The  purposes  of  this  research  are  to  know  the  effect  of  motivation towards purchasing decision, to know the effect of customer’s perception towards purchasing decision, to know the effect of customer’s knowledge towards purchasing decision, to know the effect of customer’s belief and attitude towards customer satisfaction, and to know the effect of purchasing decision towards customer satisfaction.This research was a survey research. It was conducted at Klojen and Blimbim Districts Malang. Population of this research was the society of Malang City who subscribes Malang Pos newspaper. The sample was taken by probability sampling; the total number of sample was 100. The results of this research are (1) all the psychological factors of the customer take significant effect on the purchasing decision of Malang Post newspaper, (2) customer satisfaction in reading Malang Post newspaper was influenced by their purchasing decision. In conclusion, customer satisfaction and their purchasing decision were influenced by psychological factors of customer. Keywords: Customer psychological factors, purchasing decision, customer satisfaction
Co-Authors Abdul Malik Ahmad Aprizawati Aprizawati Ari Satria Ari Satria Arita Destianingsih Arita Destianingsih Arita Destianingsih Elfa, Fanalisa Elfa, Fanalisa, Elfa Hadi Wijaya Halim Dwi Putra M. Sabri M. Sabri Novi Riani Nugroho, Bintang Putra, Halim Dwi Rionaldi - - Risda Asfina Safra Apriani Z Safra Apriani Zahraa