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All Journal International Journal of Social Science and Business Jurnal Terapan Ilmu Ekonomi Manajemen dan Bisnis (JTIEMB)
Hanifati Burhan
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Economics, Econometrics & Finance Social Sciences

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Strategi Promosi Pada Griya Kain Tuan Kentang Amanda Febrianti; Hanifati Burhan; Yulia Pebrianti
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 1 No. 3 (2021): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Februari 2021
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/jtiemb.v1i3.2461

Abstract

This study aims to determine the strategies used by Griya Kain Tuan Kentang to see objectively the internal and external conditions of the company in an effort to compete with other shopping tours. The formulation of the problem of this research is how the promotion strategy carried out by Griya Kain Tuan Kentang. This research is a qualitative research with descriptive analysis. This research was conducted by collecting respondents using a questionnaire with a non probability sampling technique with accidental sampling. This study uses a SWOT analysis. The results of the study indicate that using strengths are taking advantage of existing opportunities. The highest strength is Griya Kain Tuan Kentang as visitors who know information about Griya Kain Tuan Kentang by word of mouth and the highest opportunity is that technological progress has a good impact on product promotion at Griya Kain Tuan Kentang. It would be better if Griya Kain Tuan Kentang can continuously promote both print and electronic media, one of which is through Instagram and Facebook. 
THE EFFECT OF ORGANIZATIONAL CHARACTERISTICS AND ENVIRONMENTAL CHANGES ON THE CREATION OF ENTREPRENEURSHIP FOUNDATION THROUGH INDIVIDUAL CHARACTERISTICS VARIABLE (CASE STUDY ON SMEs IN PALEMBANG CITY) Nirwan Rasyid; Hanifati Burhan; Pridson Mandiangan
International Journal of Social Science and Business Vol. 2 No. 2 (2018): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v2i2.13019

Abstract

The objective of this study was to determine the effect of organizational characteristic and environmental change on the creation of entrepreneurial foundation through individual characteristic variables (case studies on SMEs in Palembang City). The research design was causal study. The type of data used in the form of primary data, namely the questionnaire. The sampling technique used was purposive sampling. Based on the criteria obtained Total sample of SMEs as many as 101 people. Data analysis technique used was path analysis method. By conducting path analysis for direct effect, indirect effect, and total effect. The results of the study stated: 1. Characteristics of the organization had a significant positive effect on individual characteristics (first hypothesis accepted), 2. Changes in the business environment had a significant positive effect on individual characteristics (second hypothesis accepted), 3. Organizational characteristics had a significant positive effect on the creation of organizational entrepreneurs SMEs ( the third hypothesis was accepted), 4. Changes in the business environment had a significant positive effect on the creation of the organizational entrepreneurs of SMEs (fourth hypothesis accepted), 5. The individual characteristics had a significant positive effect on the creation of the organizational entrepreneurs of SMEs (the fifth hypothesis accepted), 6. Organizational characteristics, individual characteristics, and environmental changes have a significant positive effect on the creation of organizational entrepreneurs of SMEs (6th hypothesis accepted), 7. Organizational characteristics and environmental changes had a significant positive effect on the creation of organizational entrepreneurs of SMEs through individual characteristics as intervening variables (the seventh hypothesis accepted).
Co-Authors Amanda Febrianti Nirwan Rasyid Pridson Mandiangan Yulia Pebrianti