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All Journal Jurnal Ilmiah Admnistrasi Niaga Jurnal Manajemen dan Bisnis Sriwijaya International Journal of Social Science and Business
Nirwan Rasyid
Politeknik Negeri Sriwijaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH ETHNOSENTRISME KONSUMEN TERHADAP KETERLIBATAN PENGAMBILAN KEPUTUSAN PEMBELIAN PRODUK Dewi Fadila; Nirwan Rasyid
Orasi Bisnis : Jurnal Ilmiah Administrasi Niaga Vol. 7 No. 1 (2012): Orasi Bisinis Edisi VII Mei 2012
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (61.156 KB)

Abstract

The objective of this study was to determine consumer ethnocentrisme in Palembang. Ethnocentrism defined as the tendency of consumers to accept or reject any foreign-made products. Ethnocentrism is considered as an effortt better understand consumer behavior related to affective and normative aspect to buy national product. CETSCALE, ethnocentrisme scale consumers from Shrimp & Sharma used in this study. Data collection used a questionnare with seven points of measurement Likert Scale. A convinience sample of 90 students was employed in this study. The Spearman test apply to the correlation of consumer ethnocentrisme and low involvement also high involvement decission process. The result conclude that consumers have a low preference to use of local product, among low invelvement and high involvement decission process. Indonesian government and companies need to increasing consumers awereness to use local product.
PENGARUH PRODUK DAN LOKASI TERHADAP PENGAMBILAN KEPUTUSAN KONSUMEN PADA RUMAH MAKAN SAMO RASO PALEMBANG Nirwan Rasyid
Orasi Bisnis : Jurnal Ilmiah Administrasi Niaga Vol. 10 No. 5 (2013): Orasi Bisnis
Publisher : Politeknik Negeri Sriwijaya

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Abstract

This study is to determine the effects of product and location on consumer purchasing decision at rumah makan Sama Raso Palembang. The purpose of research is to determine which variables are most dominant in influencing consumer consumer purchasing decisions. Data obtained from the questionnaires, obrservations, interviews, and the data were analyzed using multiple linear regression, correlation, and coefficient determination. The result show that there is a strong relation between two variables. Product influence positive and siginificant on consumer purchasing decision. Location influence positive and siginificant on consumer purchasing decision. Suggests to rumah makan samo raso to keep improve both the reference variables that product in quality and the location because that is logical reason comsumers in deciding to make a purchase.  
PENGARUH HARGA TERHADAP KEPUTUSAN SISWA SMA MUHAMMADIYAH 1 PALEMBANG DALAM MEMBELI PONSEL BLACKBERRY CURVE (Studi Kasus) Yusnizal Firdaus; Nirwan Rasyid
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 14, No 1 (2016): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (292.653 KB) | DOI: 10.29259/jmbs.v14i1.8847

Abstract

The Purpose of this research is to determine the effect of price against the decisions of consumers in purchasing BlackBerry Curve at Senior High School students at  Muhammadiyah 1 Palembang.  The writer would like to know how prices affect students’ decisions to buy the BlackBerry Curve.  Data used is the purchase decision, which is the dependent variable (Y) and the influence of price is the independent variable (X).  Quantitative method was used in this research, in taking the samples, the writer used the stratified random sampling technique.  95 samples were asked to complete the questionnaire.  The obtained data were processed by using sloven's formula as quoted by Husein (2001) then those data were analyzed by using the theoretical framework developed by private (2011).  The writer found that there was price effect against students' decisions to buy the BlackBerry Curve.  The result showed that the coefficient regression value was 0,611 it meant that there was a positive correlation between price affect against students' decisions to buy the BlackBerry Curve. Based on the value above, the writer can conclude that any value addition carried a price variable, then an increase in students purchasing decision to buy a BlackBerry Curve.
THE EFFECT OF ORGANIZATIONAL CHARACTERISTICS AND ENVIRONMENTAL CHANGES ON THE CREATION OF ENTREPRENEURSHIP FOUNDATION THROUGH INDIVIDUAL CHARACTERISTICS VARIABLE (CASE STUDY ON SMEs IN PALEMBANG CITY) Nirwan Rasyid; Hanifati Burhan; Pridson Mandiangan
International Journal of Social Science and Business Vol. 2 No. 2 (2018): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v2i2.13019

Abstract

The objective of this study was to determine the effect of organizational characteristic and environmental change on the creation of entrepreneurial foundation through individual characteristic variables (case studies on SMEs in Palembang City). The research design was causal study. The type of data used in the form of primary data, namely the questionnaire. The sampling technique used was purposive sampling. Based on the criteria obtained Total sample of SMEs as many as 101 people. Data analysis technique used was path analysis method. By conducting path analysis for direct effect, indirect effect, and total effect. The results of the study stated: 1. Characteristics of the organization had a significant positive effect on individual characteristics (first hypothesis accepted), 2. Changes in the business environment had a significant positive effect on individual characteristics (second hypothesis accepted), 3. Organizational characteristics had a significant positive effect on the creation of organizational entrepreneurs SMEs ( the third hypothesis was accepted), 4. Changes in the business environment had a significant positive effect on the creation of the organizational entrepreneurs of SMEs (fourth hypothesis accepted), 5. The individual characteristics had a significant positive effect on the creation of the organizational entrepreneurs of SMEs (the fifth hypothesis accepted), 6. Organizational characteristics, individual characteristics, and environmental changes have a significant positive effect on the creation of organizational entrepreneurs of SMEs (6th hypothesis accepted), 7. Organizational characteristics and environmental changes had a significant positive effect on the creation of organizational entrepreneurs of SMEs through individual characteristics as intervening variables (the seventh hypothesis accepted).
Co-Authors Dewi Fadila Hanifati Burhan Pridson Mandiangan Yusnizal Firdaus