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Budi Satria
Fakultas Bisnis dan Ilmu Sosial; Universitas Dian Nusantara
Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Green Marketing Mix Terhadap Minat Beli Produk Sayur Hidroponik Di Kabupaten Bekasi Jawa Barat Alaidin Rapani; Dhian Tyas Untari; Syahnan S Phalipi; Rudy Rudy; Fata Nidaul Khasanah; Budi Satria
Jurnal Kajian Ilmiah Vol. 24 No. 1 (2024): January 2024
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/60p0rn22

Abstract

Marketing is one of the main activities carried out by entrepreneurs in maintaining the continuity of their business, to develop and get profits. Now, this marketing concept has evolved along with the advancement of society and technology. So that the company's goal is to provide satisfaction to consumers in order to get profits. In connection with this, this research activity discusses the influence of green marketing mix strategies on the effectiveness of hydroponic vegetable sales volume. The study involved 100 Bekasi Regency people who had consumed and purchased hydroponic vegetable products. The conclusion that can be drawn is that green product, green price, green place and green promotion both partially and simultaneously affect the buying interest of the people of Bekasi Regency towards hydroponic vegetable products. There are differences in people's preferences, especially in Bekasi Regency, towards hydroponic vegetables based on the physical attributes of leaves, leaf color, taste, freshness, and packaging.
Optimalisasi Produksi Kuliner Berbahan Dasar Mangrove Dalam Meningkatkan Daya Saing Usaha Di Kabupaten Muara Gembong Budi Satria; Timorora Sandha Perdhana
Jurnal Kajian Ilmiah Vol. 23 No. 3 (2023): September 2023
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/r4c5df73

Abstract

This research aims to; find out whether there is a significant positive effect between raw material inventory control on the production process, find out whether there is a significant positive effect between production process planning on the production process, find out whether there is a significant positive effect between raw material inventory control on business competitiveness, find out whether there is an influence significant positive relationship between production process planning and business competitiveness and to determine whether there is a significant positive effect between the production process and business competitiveness. The research method used in this study was a survey method using descriptive research methods with a quantitative approach involving 32 business actors in the Mangrove-Based culinary field in Muara Gembong Regency. The results of the study show that Raw Material Inventory Control has a significant effect on Business Competitiveness. In direct and indirect testing it is known that Raw Material Inventory Control has a direct and significant effect on the Competitiveness of Mangrove-Based Culinary Businesses in Muara Gembong Regency. While the Production Planning Process has a significant effect on Business Competitiveness. This means that the better the Production Planning Process will be able to improve the competitive positioning of Mangrove-Based culinary businesses in Muara Gembong Regency.
Pengaruh Marketing Mix Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Mujigae Resto Bekasi Budi Satria; Dhian Tyas Untari; Fata Nidaul Khasanah
Jurnal Kajian Ilmiah Vol. 23 No. 1 (2023): January 2023
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/sa7dp787

Abstract

This study aims to determine whether the marketing mix has an effect on consumer satisfaction at mujigae restaurants, whether service quality affects customer satisfaction at mujigae restaurants, and whether both have an effect on customer satisfaction at mujigae restaurants. The results obtained by the author in this study are for the marketing mix variable because the t count value is greater than t table (4.54 > 1.6648) and the significance value is less than 0.05 (0.000 < 0.05), it can be concluded that the marketing mix influences which is significant to customer satisfaction, for the service quality variable because the t value is greater than t table (5.99 > 1.6648) and the significance value is less than 0.05 (0.000 < 0.05), it can be concluded that service quality has a significant effect on customer satisfaction, and for the second effect because the calculated F value is greater than F table (73.193 > 3.11), and a significance value of 0.000 < 0.05, it can be concluded that the marketing mix and service quality have a positive and simultaneous effect on customer satisfaction.
Co-Authors Alaidin Rapani Fata Nidaul Khasanah Rudy Rudy Syahnan S Phalipi Timorora Sandha Perdhana Untari, Dhian Tyas