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All Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Master Manajemen Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Sunarno Sunarno
Pusat Biomedis dan Teknologi Dasar Kesehatan, Badan Litbangkes, Kemenkes RI, Jakarta 10560, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Pengaruh Faktor Persepsi Kemudahan, Publikasi, Kenyamanan Akses Dan Kepercayaan Terhadap Minat Beli Tiket Menggunakan Aplikasi Mobile Kai Access (Studi pada pengguna aplikasi KAI Access di Garut) Sulistyowati Sulistyowati; Anto Aryanto; Sunarno Sunarno
Master Manajemen Vol. 1 No. 4 (2023): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v1i4.344

Abstract

The background of this research is that many users of the KAI Access mobile application complain about the difficulty of using some of the features provided, such as difficulty logging into the KAI Access mobile application, frequent loading when making payments, server down and lack of agility in making repairs, few payment options.the user interface which is considered difficult to understand to the error notification where it is not clear where the error is. This study aims to determine the effect of perceived convenience, publication, convenience of access and trust partially on purchase intention. The population in this study were users of the KAI Access mobile application and the sample for this study was 100 respondents. The sampling technique is nonprobability sampling with the type of sampling that is purposive sampling. Data analysis used in this study was descriptive analysis and quantitative analysis, data were analyzed using multiple linear regression analysis with the help of (software) Statistical Package for Social Science (SPSS) version 26. The results of research by testing the hypothesis t-test showed that perceived ease of use, publication, ease of access and trust have a positive and significant effect on purchase intention. Based on the research results, it can be seen that the research model of the multiple linear regression equation is:Y= -1.735 + 0.291.X1 + 0.256.X2 + 0.247.X3 + 0.335.X4 + μ The results of the equation show that the Perceived Convenience variable (X1) has (t count 3.442 > t table 1.984), the Publication variable (X2) has (t count 2.398 > t table 1.984), the Ease of Access variable (X3) has (t count 2.892 > t table 1.985) and the variable Trust (X4) has (t count 4.802 > t table 1.984). As for the value of Adjusted R2 = 0.619. This means that 61.9% of the variation in the dependent variable (Y), namely Purchase Intention, is explained by the independent variables, namely Perceived Convenience, Publication, Convenience of Access and Trust. The remaining 100% - 61.9% = 38.1%, other variables not proposed in this study.
PENGARUH SOSIAL MEDIA DAN PENGALAMAN MEREK TERHADAP LOYALITAS MEREK MELALUI KEPERCAYAAN SEBAGAI VARIABEL INTERVENING Sulthan Aghni Muhammad; Sunarno Sunarno; Sutono Sutono
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): Edisi September - Desember 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6429

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran media sosial dan pengalaman merek terhadap loyalitas merek melalui kepercayaan merek sebagai variabel intervening, dengan studi pada konsumen brand fashion H&M. Fenomena loyalitas merek dalam industri fast fashion menjadi isu penting karena persaingan yang semakin ketat, terutama dengan adanya peran media sosial dan pengalaman merek dalam membangun hubungan konsumen. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik survei. Sampel penelitian sebanyak 168 responden diperoleh melalui purposive sampling, yaitu konsumen yang pernah berbelanja produk H&M dan mengikuti akun media sosial merek tersebut. Pengumpulan data dilakukan dengan kuesioner terstruktur, sedangkan analisis data menggunakan Structural Equation Modeling (SEM) dengan software AMOS versi 24. Hasil penelitian menunjukkan bahwa pemasaran media sosial berpengaruh positif dan signifikan terhadap kepercayaan merek, namun tidak memiliki pengaruh langsungnya terhadap loyalitas. Sebaliknya, pengalaman merek berpengaruh positif baik terhadap kepercayaan maupun loyalitas merek. Kepercayaan merek terbukti menjadi prediktor paling kuat dalam meningkatkan loyalitas, serta berperan penting sebagai variabel mediasi yang menghubungkan pengaruh pemasaran media sosial dan pengalaman merek terhadap loyalitas. Dengan demikian, loyalitas konsumen H&M lebih banyak dibentuk melalui penguatan kepercayaan yang didasari pengalaman nyata dan interaksi positif di media sosial. Implikasi penelitian ini menegaskan pentingnya strategi pemasaran berbasis digital yang tidak hanya berfokus pada penyampaian informasi, tetapi juga membangun interaksi yang autentik. Selain itu, konsistensi pengalaman konsumen yang menyenangkan, kredibilitas merek, serta nilai keberlanjutan yang dijunjung H&M menjadi faktor kunci dalam menciptakan kepercayaan dan loyalitas jangka panjang.
Strategi Operasional Departemen Housekeeping dalam Mempertahankan Kepuasan Tamu pada Kondisi High Occupancy (Hotel Neo Malioboro Yogyakarta) Sunarno Sunarno; Kris Cahyani Ermawati; Darmaesti Darmaesti
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 3 (2026): Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i3.7781

Abstract

Increasing occupancy is an operational challenge that can affect the quality of hotel services, especially in the Housekeeping Department which is responsible for cleanliness, comfort, and room readiness. This study aims to analyze the operational strategy of the Housekeeping Department in maintaining guest satisfaction in high occupancy conditions at the NEO Malioboro Hotel Yogyakarta, identify operational obstacles, and efforts to handle them. The research uses a descriptive qualitative approach with data collection techniques in the form of observation, in-depth interviews, documentation, and literature studies. The informants were selected purposively, consisting of Executive Housekeeper, Housekeeping Supervisor, Room Attendant, and Front Office staff. Data analysis uses the Miles, Huberman, and Saldaña models through data reduction, data presentation, and conclusion drawn, while data validity is tested by triangulation of sources and techniques. The research produced a Housekeeping operational strategy model that integrates five main strategies, including adjusting work schedules based on occupancy levels, determining room cleaning priorities, implementing standard operating procedures through room cleaning sequences, coordination with the Front Office, and continuous quality control in Indonesian mid-scale hotels during high occupancy. Obstacles in the form of increased workload, limited room preparation time, and potential for service quality degradation are overcome through strengthening internal communication, increasing operational supervision, and responding quickly to guest needs. The results of the study show that the strategy is able to maintain the quality of service and guest satisfaction during high occupancy conditions.
Co-Authors Anto Aryanto Darmaesti Darmaesti Kris Cahyani Ermawati Sulistyowati Sulistyowati Sulthan Aghni Muhammad Sutono Sutono