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All Journal PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Techno E-JRM
M. Agus Salim
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Religion Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Industrial & Manufacturing Engineering Social Sciences

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The Influence of Lifestyle, Product Feature and Price on Consumer Satisfaction through Purchasing Decisions as an Intervening Variable (For iPhone Smartphone Users in Malang City) Nuriati Nuriati; M. Agus Salim; Eka Farida
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 2 (2023): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i2.7599

Abstract

The research objective was to determine the direct and indirect effects of lifestyle, product features and prices on consumer satisfaction through purchasing decisions as an intervening variable (on iPhone smartphone users in Malang). This research is a type of explanatory research using a quantitative approach. The population in this study is the people in Malang City who use an unknown number of iPhone Smartphones with a research sample of 90 respondents using the non-probability sampling technique, namely snowball sampling. Data analysis testing was carried out using the PLS (Partial Least Square) application. The results of the study show that there is no influence between lifestyle and purchasing decisions. Lifestyle has no effect on consumer satisfaction. Price has no effect on consumer satisfaction. Product features and prices have a significant effect on purchasing decisions. Product features and purchasing decisions have a significant effect on consumer satisfaction. Lifestyle does not affect consumers through purchasing decisions. Product features and price have a significant effect on consumer satisfaction which is mediated by purchasing decisions. Suggestions for future researchers are expected to add research samples to get maximum results or choose different objects and be able to replace existing variables such as loyalty, repurchase intention and social strata to provide a broad picture of the factors that influence purchasing decisions.
Co-Authors ABS, M Khoirul Achmad Agus Priyono Afi Rachmat Slamet Ahmad Rifky Firdiyan Alfiananda Dwi Yulianto Amris Azizi Annisa Abidah Al-Rahma Annisa Fitriani Ardi Ashadi Auliyah Palupi Putri Indra Sari Ayu Giri Anjani Brian Inggrid Alvandy Dahlia Wati Desy Wulandani Dewi Sartika Dita Putri Yunitasari Eka Farida Eka Indah Wahyu Endang Nur Zakiyah FATMATUL MAS’AMAH Fauziyatul Uffah Firda Olivianah Friyan Dwi Kristanto Hafiana Farah Diana Putri Hani’ah Fifrika Cinci Huzaimatul Jannah Ifana Qiroatul Aziza Iis Dalukitowati Itna Ernas Jeni Susyanti M. Hufron Mafatihul Ayunina Mariatul Lutfia Moh. Zainuddin arief Muhammad Fadllun Niam Nifta Asfidza Alma Nining Tsamratul Hasanah Novi Anggita Nur Aniseh Nur Faidah Nuriati Nuriati Nuzul Fauziah Rifa Ariana Ningtyas Risa Rossita Rizka Dyah Resvika Sari Roni Malavia Mardani Ronny Malavia Mardani Safira Aldina Saraswati, Ety Siti Nur Anisah Solly Aryza Sri Endang Suci Rahmawati Teguh Marhendi Ummu Kalsum Ismanura Very Budiyanto vina Indah Iswara Yuryska Tomi Sumaryo