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All Journal EKONOMIS : Journal of Economics and Business JURNAL PENDIDIKAN TAMBUSAI Surya Abdimas JURNAL MANAJEMEN BISNIS Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Quantitative Economics and Management Studies International Journal of Business, Technology, and Organizational Behavior (IJBTOB) JOEL: Journal of Educational and Language Research IIJSE
Muhammad Ali Al Ihsan
Universitas Labuhanbatu
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Journal : Quantitative Economics and Management Studies

 1 
The Effect of Service Quality, Product Quality, Promotion and Price on the Purchase Decision of Motorcycles in the Indah Sakti Showroom Ahmad Rizky Harahap; Yuniman Zebua; Muhammad Ali Al Ihsan
Quantitative Economics and Management Studies Vol. 4 No. 3 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems1638

Abstract

Business in the automotive sector continues to experience the times. Every producer in this field makes innovations that can fulfill consumer desires. It is very important for manufacturers to know the factors driving consumers in making decisions to buy products. In this case, researchers conducted research on consumers of a motorcycle showroom in the city of Rantauprapat. Researchers want to examine the effect of service quality, product quality, promotion and price on the decision to purchase a motorcycle at the Indah Sakti showroom. This study involved 100 consumers who had purchased a motorcycle at the Indah Sakti showroom as respondents. This study used a quantitative approach with data collection methods using a questionnaire instrument which was distributed via WhatsApp and then respondents filled out the questionnaire using the Google form. The results showed that service quality had a significant effect on the decision to purchase a motorcycle at Indah Sakti, product quality had a significant effect on the decision to purchase a motorcycle at Indah Sakti, promotion had a significant effect on the decision to purchase a motorcycle at Indah Sakti and price had a significant effect on the decision to purchase a motorcycle. at Beautiful Sakti.
Analysis of Using Tiktok as Live Marketing in Attracting Consumers' Interest in Buying Ervi Nabila Siregar; Pristiyono Pristiyono; Muhammad Ali Al Ihsan
Quantitative Economics and Management Studies Vol. 4 No. 3 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems1633

Abstract

Live streaming marketing is a new trend that is attracting more and more people around the world. This allows businesses to reach their customers directly and provide them with a personalized experience without leaving their homes. For a company, it makes sense to use a live streaming marketing platform like TikTok because it helps them connect with their audience easily. This study aims to examine the driving factors that cause consumers to make purchases through the TikTok Shop application. This study uses a quantitative approach and the respondents in this study are students who have made purchases through the TikTok Shop application. Respondents in this study were 100 respondents. Data was collected using a questionnaire which was distributed online to consumers via the Google form. The results of the study indicate that the variables in this study have a positive and significant influence on consumer buying interest. From this research, sellers get inspiration in an effort to increase consumer buying interest. This research also contributes to the marketing literature and consumer behavior.
Co-Authors Adam, Muhammad Ade Parlaungan Nasution, Ade Parlaungan Ade Surya Pertiwi Ahmad Rizky Harahap Ayu Soraya Siregar Edwin Agung Wibowo Elida Florentina Sinaga Simanjorang Ervi Nabila Siregar Joni Kopter Junita Lubis Melin Syahfitri Nur’ainun Gulo Pristiyono Pristiyono Pristiyono Pristiyono Reni Kartika Ningsih Rizki Syahputra Robert Pangihutan Siregar Sahputri Cahaya Sipahutar Serli Yudi Prayoga Yuniman Zebua