Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal Golden Ratio of Data in Summary
S. Suparman
Universitas Ahmad Dahlan
Economics, Econometrics & Finance Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
The Influence of Influencer Marketing on Purchasing Decisions for Scientific Brand Products Asyifa Rozen, Auliya; Suparman, S.; Riyanto, Sutisna; Dharmawan , Leonard; Khairunisa, Anggi Widia; Awalina, Salwa Putri
Golden Ratio of Data in Summary Vol. 5 No. 1 (2025): November - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i1.848

Abstract

This study aims to analyze the influence of influencer marketing on purchasing decisions for Skintific products among audiences exposed to promotional content from influencer marketing. In the digital era, influencer marketing has become an effective strategy that utilizes social media platforms, especially Instagram and TikTok, to increase brand awareness and interaction with audiences. This research uses a quantitative approach, where data is collected through questionnaires distributed to consumers exposed to influencer marketing and analyzed using descriptive analysis methods. The results of the analysis show that influencer marketing has a relatively strong influence on purchasing decisions. In addition, factors show that the purchase channel and time of purchase are the two most influential factors in influencing purchasing decisions. This research provides a deeper understanding of how marketing can influence consumer purchasing decisions and the importance of choosing the right marketing strategy to increase product appeal.
Analysis of Regional Development Inequality in The District / City of Central Sulawesi Province in 2018-2022 Rahmadani, Putri; Lutfi, Muhtar; Sading, Yunus; Suparman, S.; Jaya, Andi Herman
Golden Ratio of Data in Summary Vol. 4 No. 1 (2024): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i1.500

Abstract

Development inequality is an important issue that affects the society and economic stability of a region. This study aims to analyze regional development inequality in the districts/cities of Central Sulawesi Province during the 2018-2022 period. The analysis used is quantitative descriptive analysis using secondary data and the Williamson Index analysis method as a measuring tool to assess the level of inequality between regions. The data analyzed included Gross Regional Domestic Product (GRDP) in each district/city of Central Sulawesi Province. The results showed that the Williamson index calculation of the level of regional development inequality in Central Sulawesi Province was 0,97, which indicated a high level of inequality. However, in 2022 there was a decrease in the Williamson Index to 0,46. Nevertheless, the level of inequality between districts/municipalities in Central Sulawesi Province is still categorized as high. This decrease in the Williamson Index indicates an improvement in the distribution of development, but more intensive efforts are still needed to achieve a more effective development balance from the local and central government to reduce development inequality.
The Influence of Influencer Marketing on Purchasing Decisions for Scientific Brand Products Asyifa Rozen, Auliya; Suparman, S.; Riyanto, Sutisna; Dharmawan , Leonard; Khairunisa, Anggi Widia; Awalina, Salwa Putri
Golden Ratio of Data in Summary Vol. 5 No. 1 (2025): November - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i1.848

Abstract

This study aims to analyze the influence of influencer marketing on purchasing decisions for Skintific products among audiences exposed to promotional content from influencer marketing. In the digital era, influencer marketing has become an effective strategy that utilizes social media platforms, especially Instagram and TikTok, to increase brand awareness and interaction with audiences. This research uses a quantitative approach, where data is collected through questionnaires distributed to consumers exposed to influencer marketing and analyzed using descriptive analysis methods. The results of the analysis show that influencer marketing has a relatively strong influence on purchasing decisions. In addition, factors show that the purchase channel and time of purchase are the two most influential factors in influencing purchasing decisions. This research provides a deeper understanding of how marketing can influence consumer purchasing decisions and the importance of choosing the right marketing strategy to increase product appeal.
Co-Authors Andi Herman Jaya Asyifa Rozen, Auliya Awalina, Salwa Putri Khairunisa, Anggi Widia Leonard Dharmawan Lutfi, Muhtar Putri Rahmadani, Putri Sutisna Riyanto Yunus Sading